The route-to-market of a product always needs to be supported by a corresponding marketing strategy guaranteeing the communication of the manufacturer’s message to the end consumers. We support manufacturers in creating and presenting their marketing strategy to the sales channels. Understanding clearly the positioning of products and building a brand is the starting point to creating a story that the end consumer can understand. We have developed a clear approach to ensuring that gaining listings at retailers or online platforms has a greater chance of success due to our knowledge of how the retailer thinks and what will motivate a positive outcome.
Our team members represent a colourful mix of past careers not only with retailers but also with FMCG manufacturers with sales and marketing roles, which brings us an objective view of “both sides of the equation”. We have successfully fulfilled FMCG marketing.
It’s the period of recession prevailing all over the world. The economic breakdown and economic emergency like situation has occurred in several countries. This has affected many sectors of companies. Food and beverage companies are also not untouched from this impact.
Where there is a moral need to satisfy the hungry stomach of this increasing population. There is also an aspect of maintain the profitability of the companies at top. So the food and beverages manufacturing and processing companies are facing this challenge. On one side they need to fulfil the demand of market and on other hand they have to sustain in this tough and competitive market.
