Our services can help you increase your profitability.
Activate your distributors and agents
Some markets may be tougher than others, but eventually the sales results depend on the activity of your local partners. How much time and money do they spend on promoting your goods or services? Are they eager to do business development and increase their market share?
You’ll only get a clear answer on these questions if there is an open discussion with somebody they trust. If that is not you or your export manager, then is makes sense to hire a local distribution specialist. He or she can also distinguish the real problems and work together with your business partner define and monitor a path for growth
Work with local part-time country managers
If you sales your product to many city, your marketing manager will be traveling a lot. Dividing their time over multiple city is a necessity, as often it is not economical to hire a dedicated liaison for every country. However, this has two major disadvantages:
- Marketing Manager may spend up to 30% of their time on travel, and travel costs make them expensive employees
- An marketing manager can never master the culture of each of the countries he is active in, and his limited presence makes doing business effectively difficult.
The alternative is to work with local, part-time city managers. Retail Marketing team offers these services, and in many cases this is cheaper than working with Marketing Manager. A part-time local country manager can be right on the business when necessary, and can travel once or twice per year to headquarters, in order to align with your other employees.
Also if you have a problem with one of your distributors or agents, it always helps if a local person mediates on your behalf. For example is an invoice is not paid, we can see through all excuses, formalities, cultural differences and advise you what to do.