New Product Launches

You’ve developed a fantastic product that looks and tastes great, but how do you get it on retailer shelves?

We’re passionate about delivering new food and drink innovation but there are many hurdles to overcome during the process. A well thought out strategy from the start will help you clear those hurdles as painlessly as possible. This is a process we are very familiar with. We’ve learnt many lessons along the way and apply our learnings to ensure your journey will be as smooth as possible. We’ll help guide you every step of the way and offer practical advice.



  • Assess market opportunity
  • Define product brand proposition
  • Confirm consumer need & desire
  • Evaluate commercial opportunity



  • Define launch plan by retailer
  • Create retailer specific trade presentations
  • Confirm communication strategy for key customers



  • Leverage buyer relationships
  • Sell-in period based on retailer timelines
  • Negotiate favourable terms


  • Maximise product appeal
  • Credibility with retailers & investors
  • Gain advantage vs competitors
  • Prepared for challenge
  • Focused strategy
  • Improve chance of listings