New Product Launches

You’ve developed a fantastic product that looks and tastes great, but how do you get it on retailer shelves?

We’re passionate about delivering new food and drink innovation but there are many hurdles to overcome during the process. A well thought out strategy from the start will help you clear those hurdles as painlessly as possible. This is a process we are very familiar with. We’ve learnt many lessons along the way and apply our learnings to ensure your journey will be as smooth as possible. We’ll help guide you every step of the way and offer practical advice.

The Process

Our team are dedicated to delivering results.

  • Assess market opportunity
  • Define product brand proposition
  • Confirm consumer need & desire
  • Evaluate commercial opportunity
  • Define launch plan by retailer
  • Create retailer specific trade presentations
  • Confirm communication strategy for key customers


  • Leverage buyer relationships
  • Sell-in period based on retailer timelines
  • Negotiate favourable terms
  • Initiate in-store & online plans to drive rate of sale

Of course, once your product is live in-store the work doesn’t stop there. We’ll monitor sales and promotions, review results and apply learnings so together we continue to build your business. We can also help you with your operational and logistics if required.


  • Maximise product appeal
  • Credibility with retailers & investors
  • Gain advantage vs competitors
  • Prepared for challenge
  • Focused strategy
  • Improve chance of listings