Passionate entrepreneurs drive exciting food and drink innovation. However, many of these entrepreneurs do not come from an FMCG or retail background. So how do you know the process to get a product onto supermarket shelves? As the saying goes ‘you don’t know what you don’t know’.Well that’s where we come in. At Retail Marketing food and drink retail is our lifeblood. We can help guide you through the process, and believe us, there is a process. We have many procedures and time-plans that must be followed to maximise the chance of a successful listing.We’ve pulled together a topline process guide below to show the different stages we take all our clients through to help achieve sales success.
Manufacturer’s objectives Market analysis Consumer insight Product USP
The Commercial Relationship
Brand vision Channel strategy Category plan Sales story