we believe that the right partner will define whether your products succeed or fail in Indian market. That’s where our expertise comes into play.
We find the right agents or distributors for you
How do you find agents or distributor in other parts of the world? And can you convince them to promote your products or services? They have access to the customer and will only give shelf space or attention to your offering if it sells better than something else.
Appointing a distributor/ agent can be the first step if you wish to discover the market with the slightest risk. Many companies with a time and budget constraint choose to explore this route. This strategy not only helps the client assess the on-ground demand for his products but also gain a better understanding of the business in India.
When assisting the client to identify the most suitable partner for his business, we follow procedures as under:
Retail Marketing team helps you to find and convince the right local partners
Retail Marketing is specialised in selecting the right agent or distributor for your exports. We are active in over 30 city around the Maharashtra. We live there, work there, know the culture and speak the language. And we think from the perspective of the local distributor.
Just searching for a distributor is not enough
Potential agents or distributors will ask you how you want to approach the market, and what support you will offer them. If you product is not yet certified for the market, has poor packaging or no clear marketing, they will not work for you
We visit the distributors or agents with you and support in negotiations
Once we have the short-list of companies, we try to arrange meetings for you shortly after one another, so that you can come over and spend your time efficiently. We prepare these meetings with you, so that you can present yourself in the best possible way.
We list potential distributors or agents and check their interest
Based your strategy for your market entry, we list a broad range of potential distributors or agents. We discuss this long-list with you, to see what type of companies you want to focus on.
We then approach the companies with your profile in hand. We call them in the local language, get through to the right decision maker, send your profile and follow-up to see whether he or she is interested in an appointment. In our calls we also check whether the company really fits your needs. This results in a short-list of mostly three to five companies
Local Market Research
Once you have defined one to three potential target markets, it makes sense to do more detailed market research. How do you need to position your product or service, and with distribution channels to choose? These insights cannot be derived from statistics or the internet.
Our specialists will contact potential clients and distributors in their region in order to gain a sense of the market for your products. They will also assess the competition and check aspects like custom regulations.