Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
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Simplify hair salon management with the help of an app
Home » Business Ideas » Simplify hair salon management with the help of an app
June 22, 2017 Frank Bullock Business Ideas
Salon management might be seen like an easy job by an outsider, but for those who are actually in that position, it can be quite challenging and stressful. If you have been running a hair salon business for a long time, you have probably confronted yourself on numerous occasions with mixed appointments, clients who do not show up, and other management inconvenience. Well, now all of these issues can simply disappear, if you resort to the right tool. A hair salon software product can be the answer you were looking for, the thing that will simplify salon management considerably. Here are the most important things such an app can do for you:
Appointment booking
Because almost any salon out there function with the help of appointments, this is one of the most important tasks you will need to handle. A traditional appointment book however, is not such a convenient tool there is always the chance you might lose it, which can create a chaos, and always carrying it around with you is certainly a burden. With the app alternative, you can make appointments on the go, regardless if you are out drinking a coffee, or actually at the salon. Moreover, if something happens with your phone or computer, you can access all your info from another device, because your appointments will be backed up. This aspect can save you from potential inconveniences.
Clients who fail to show up
Dealing with customers who do not show up for their appointments means your employees are losing time, and you are losing money. While on some occasions, those who do not come at the salon when they have been scheduled might do it on purpose, in other situations, they have simply forgotten. To handle these unpleasant events all together, you can use the scheduling app to send reminders to your clients. This way, you will know with enough time in advance, if something has come up, and someone is unable to show up it saves you time, it saves you money, and it prevents you from stressing.
Success lies in the details
What makes your salon better than others? What are your methods of making each client feel important to you? If you do not have the answers to these questions, then you will certainly need a hair salon app. With this software product, you can save information about each of your clients preferences, and use them to make them feel like they are an important part of your business. Next to the name and appointment, you can also save on the app, personal details about each client. The information can come in handy when you least expect it, and it will certainly make a difference.
Considering all of these aspects, you can now understand why resorting to an appointment scheduling app can be a wise decision to make, making management tasks easier and more effective. Once you begin using this type of tool, you will notice for yourself how easy appointment making can be, and potential inconveniences surrounding this aspect will no longer exist. So, if the details mentioned above have determined you to buy a software product of this kind, just search online for the best offer available.
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