We focus purely on retail Marketing

• in a turn around situation
  in a start-up or significant growth phase
  wanting commercial due diligence
  looking for value creation understanding
  FMCG businesses who want a route to market
  companies lacking internal resources to execute new projects/ideas
• This is a complete strategy from the products leaving the factory to their placement on the shelves of the retailer and finally in the customers’ hands. We would usually start the process of a strategy review with an assessment of the product range of a given manufacturer and their suitability for various sales channels (e.g. retail, online, B2B, etc.) and assess the possible geographies of expansion. In the process we would consider and point out the chances of success and the required investment.

OUR RETAIL MARKETING SERVICES ARE DESIGNED TO INCREASE YOUR SALES!

• Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments and institutions). It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works.

Door-To-Door-Sales:

• to-door is a canvassing technique that is generally used for sales, marketing, advertising, evangelism or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often known as traveling salesmen, or by the archaic name drummer(someone who “drums up” business), and the technique is also sometimes called direct sales. A variant of this involves cold calling first, when another sales representative attempts to gain agreement that a salesperson should visit.
• Historically, this was a major method of distributing goods outside large towns, with the salesmen, often self-employed known as pedlars or peddlers, also hawkers. With the huge growth of retail shops in the 19th century, it became less important, and the development of mail order and finally sales via the internetgradually reduced its significance in advanced economies except in a few fields, such as repairs and improvements to homes.

• As a door-to-door salesperson, you need to believe in the products you're selling to convince others to purchase them. Therefore, you have to have extensive knowledge about the product and how it can help the general public. Take the time to gain product knowledge from research and practical demonstrations. It's also important to stay up-to-date with the latest developments in your industry and field.

• While you shouldn't pressure your prospective customer to purchase your product or service, it's important to be direct. Use your assertiveness to present what you're selling in a way that shows them how it can help solve a problem or a need in their life.

• Door-to-door sale is a direct process of selling. Sales reps visit door to door in a target geographical area and try to convince the residents to buy their products or services. A typical door-based selling involves the rep going to the doors of a potential customer.

Field-Marketing:

• Field Marketing is a series of activities carried out by highly trained marketers that contribute to the brand building, customer relationship management, lead generation efforts of a client/company. Field marketing includes targeted direct sales promotions, merchandising, auditing, sampling, demonstration, experiential marketing, organizing roadshows, and events.
• The Field Marketing Council defines field marketing as ‘measurable, face-to-face brand development and customer relationship management through using highly trained people.‘

Benefits Of Field Marketing:

• Improves Brand Perception
• Handles Cynical Customers
• Enhances Customer Relationships
• Accurate Targeting
• Provides Measurable R

• The field marketer is front and center with the sales team and with customers. Their knowledge of the customer in their territory is key in shaping high performing campaigns from central marketing ops and in developing programs in the field that will meet Revenue Marketing result

Local-Marketing:

• Local marketing is used primarily by small businesses—stores and restaurants with a single location or outlet. Owners of franchised businesses may also employ local marketing to promote their specific locations, supplementing the larger franchise’s regional or national marketing campaigns (which promote the franchise’s name and products, but not specific locations).

• Local marketing is about knowing and interacting with neighbors. It is not just about investing money, but about investing time and developing relationships. It can’t be done purely from an office chair and computer—although that’s yet another tool to be utilized—but rather, requires getting out there and connecting with customers face to face.

• Local marketing refers to the marketing strategies a business uses online to get their products or services in front of people in their local area and engage new and potential customers within a specified radius with the intention of turning them into diehard fans.Local marketing is a marketing strategy that targets consumers and customers within a certain radius of the physical location(s) of a business.

Corporate-Shop-Branding:

• Branding is the nuanced art of actively shaping your brand. With creativity, skill and strategy, a brand can establish an identity that sets itself apart from the competition and sparks a connection with its audience. Even the best businesses would seem dull without good branding.

• Having a strong, recognisable brand which has a consistent identity throughout your marketing activities, helps you to differentiate yourself from competitors within the marketplace. This is advantageous when penetrating the market and lends a sense of credibility, as well as a competitive edge to your company.

Mobile-Van-Branding:

• mobile vans are vehicles designed specifically for promotional purposes. They come along with fixtures that hold the advertisement panels. These vans move across the cities or are parked at locations with high footfall. Mobile vans can be used as stand-alone advertising medium or can be a part of a multi-dimensional advertising campaign. These vans fulfill two purposes in one, first, they serve as service delivery vans and second, they promote the brand covertly.

• As delivery vans: It is the most popular practice where the brand uses their delivery vans as promotional tools. Brands lace the delivery vans with large size advertisements with brand’s logo and tag line for brand awareness and brand recall purposes.
• As Live Kiosks: Mobile vans for branding are also designed to serve as mobile kiosks for brand promotion purposes. We all remember the famous Kaun Banega Crorepti ‘hot seat’ vans doing the rounds at busiest locations in town that indeed was a promotional strategy. Similarly, these live kiosks can be used for offering trials and demos for promoting a particular brand or service.
• As Digital Ads: The latest in the mobile van advertising is using them as digital mediums of advertising by mounting LED screens on them and playing ads, cricket matches, video songs and even movies.

• Subtle yet impactful: unlike other advertising mediums such as radio or TV that interrupt the audience for presenting an ad, mobile vans communicate though its presence in a subtle manner.
• Reach beyond boundaries: Mobile van advertising gives mobility to your communication message. Wherever the van will move, it will take your advertisement resulting into mass reach and greater visibility.
• Loud and clear: Although, mobile van advertising is not ‘in to the face’ kind of promotional tactics but the large size advertising panels on big size vehicles cannot go unnoticed.
• Cost-Effective: It is certainly one of the most cost-effective outdoor advertising as it offers a package of better visibility, mass reach and effective communication in one vehicle.

Face-To-Face-Marketing:

• Face-to-Face Marketing is the act of directly marketing to prospective customers through in-person communication. ... Meeting a prospective customer in person is an engaging and effective way to market and sell your product, developing a personal connection that is not achieved through virtual communication

Advantages:

• Fuel Human Connections. ...
• Clearly Communicate Shared Values. ...
• Educate Prospects and Customers. ...
• Earn Trust and Credibility. ...
• Demonstrate Complicated Products or Services

• The reality, though, is that face-to-face communication is extremely important for any entrepreneur. Meeting someone in person is a much different experience from meeting him or her online.

Direct-Marketing:

• Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature.

Forms of Direct Marketing:

• Brochures
• Catalogs
• Fliers
• Newsletters
• Post cards

The Goal:

• Visit a website
• Call for more information
• Return a postcard requesting a quote
• Enter their name and email address
• Make a purchase

Retail-Sales:

What we can do for you

• We have a highly skilled retail sales team who have substantial expertise and specialist knowledge. We cover the whole of the Maharashtra across all trade channels from small independents, wholesale, cash & carry, convenience and food service, and thrive on building strong relationships with all our customers.

• We have a dedicated sales team focused solely within the multiple retail sales channel. We pride ourselves in creating strong, long term relationships across numerous categories within each retailer.

• Targeted marketing makes all the difference in achieving standout in today’s ever increasing competitive retail environments. We have a dedicated brand manager working on each brand, and our expertise and skill across the whole of the marketing mix, including both consumer and trade marketing, enables each of our brands, however big or small, to receive the focus, attention, knowledge and creativity that ensures success in today’s competitive environment.

Feet On Street marketing:

• As a creative marketing communications agency, Feet On Street marketing & Marketing ideas Program sangli, we start with where your business wants to go before establishing the how, what and where of getting there. Are you looking to win, keep or upgrade customers? Has a marketing proposition been established? How can it best relate to the customer journey? Are we addressing local, national or international audiences? How can campaigns be integrated to best effect? Once the questions are defined, we’ll undertake the research and planning that leads us to the most appropriate online and offline marketing channels, media, activity and collateral.

Acquisition, Retention and Upselling

• Whether you’re wrestling clients from rivals, fighting to keep them or battling to boost business as usual revenue, we can help you increase your punching power. We’re equally comfortable with targeting, push and pull initiatives, rifle or shotgun tactics and knowing the different approaches for virgin contacts, known prospects and lapsed customers.

Launch and Roll-out:

• We’re creationists who also believe in the big bang theory. We love creating ideas that can be activated internally and externally with real impact, be it locally, regionally or cross border, via sectors or segmented audiences. There’s also a big difference between pushing sales and championing brand, so we make sure we know the context, the content and the business drivers before taking the creative to market.

Product-Marketing:

• Product Marketing is the process of creating demand for products through effective positioning, messaging and marketing programs. ... Your primary goal in a Product Marketing Manager role is to create demand for products through effective messaging and marketing programs.Your product marketing strategy focuses on new audiences and communities with different packaging and pricing

• It's reasonable to surmise that a product is anything tangible or intangible which in most cases a consumer is willing to pay money for. The product brings us back to the basics of marketing. It's a company's revenue stream and lifeblood. The product
• Your product marketing strategy focuses on increasing your market share and getting existing customers to use more of your product. Market Development:

Retail-Merchandising:

• Retail merchandising attracts customers to particular goods and services in various ways. Retail merchandising includes activities and strategies such as in-store design, the selection of specific merchandise to match a target market, and the physical and digital marketing of merchandise to customers.
• Our extensive network provides suppliers with the kind of contacts that it would take years to build. We have credibility with retailers because we research their markets, and are conscious of their requirements.

1. This gives us a strong voice at retail, supported by our investment and ability to scale as needed. We understand our customers and once we get behind a product we’ll optimise it in every way possible.

• Merchandisers are responsible for everything that happens to a product from the moment it is delivered to the store to the moment a shopper picks it up off the shelf. ... Ensuring retailer compliance with merchandising strategies. Creating and organizing promotions and advertising campaigns. Maintaining inventory of ...

Important tips for Cross Merchandising

• The opposite products should be sensibly displayed for the customers to be able to relate them.
• The merchandise should be neatly arranged without giving a cluttered look to the store.
• The merchandise must complement each other to create the desired impact.

About Customer-Acquisition:

• Customer acquisition refers to bringing in new customers – or convincing people to buy your products. It is a process used to bring consumers down the marketing funnel from brand awareness to purchase decision.
• The cost of acquiring a new customer is referred to as customer acquisition cos“Customer acquisition is the process of bringing new customers or clients to your business. The goal of this process is to create a systematic, sustainable acquisition strategy that can evolve with new trends and changes.
• HotJar is a revolutionary tool that is a must-have for your customer acquisition strategy. This tool uses interactive heatmaps to track customer actions like clicks and sessions. Understanding customer behaviour is key to optimizing marketing activities that prompt leads to conver

• New customer acquisition requires knowing what drives your customers and investing in more intelligent inbound marketing strategies such as better targeted content, email newsletters, and search engine optimization (SEO). With inbound marketing, your customer acquisition plan draws in new customers with value-generating resources. The resources provided by your targeted content will drive customers for the life of your business, as opposed to outbound marketing strategies, which require companies to continually spend money on scatter campaigns that deliver less response acquiring new customers.

• You need to be smart about your customer acquisition marketing to achieve a desirable return on investment (ROI). It also means that you need to put the data you have about your prospects and customers to better use for smarter acquisition and retention. NGDATA has exactly what you need to be competitive by utilizing the power of Big Data to help you better understand your customers: NGDATA’s AI-powered CDP.Acquiring new customers can be a costly endeavor, especially when compared to customer retention costs.

Lead Generation:

• lead generation (/ˈliːd/) is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.^[1]
• Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads, followed by content marketing, search engine, and finally events.^[2] A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular online channels for lead generation, accounting for 93% of leads.^[3]
• Lead generation is often paired with lead management to move leads through the purchase funnel. This combination of activities is referred to as pipeline marketing.

The ROI of a successful lead generation program depends upon determining qualified leads and moving them along  the sales funnel at their own pace.

• Lead generation drives content marketing. 85% of B2B marketers say lead generation is their most important content marketing goal (Ring Lead, 2017).

• Lead generation helps you to direct users to relevant content. Targeting users with content relevant to their position along the buying process yields 72% higher conversion rates. (Aberdeen)

• Lead generation can grow revenue in any size company. By building a lead generation strategy, we’ve seen mature companies achieve  133% greater revenue versus their plan  than average companies, and 174% more than the least mature companies.

  Planning, implementing, and optimizing your lead generation program

  The first step to developing a lead generation program is to determine what constitutes a good lead and making sure sales and marketing are on the same page. In just five steps, you could have your own lead generation program up and running.

• Step 1: Define your leads. Start with the basics and determine what makes a good lead for your company. Leads can be defined in many ways, and there are even more ways to identify a qualified lead. For example, Marketo defines a qualified lead as “a prospect that is starting to exhibit buying behavior.” Then, use demographics, firmographics, and BANT (budget, authority, need, and time) to profile and segment your leads.
• Step 2: Align with sales. Just as sales and marketing must agree on the definition of a good lead, they must agree about when that lead gets directed to sales. If done correctly, this results in a seamless transition and immediate follow-up for qualified leads. To do this, sales and marketing must agree on two main categories of lead stages: marketing qualified leads (MQLs) and sales qualified leads (SQLs)

• Step 3: Build your road map. Including inbound and outbound efforts.

• Step 4: Nurture and score your leads. It’s pretty easy to generate top-of-funnel (TOFU) leads, but since those leads aren’t ready to buy, it’s important to focus on middle-of-funnel (MOFU) leads. U

Promotional-Products-Supplier:

• The promotional products industry has several main components: manufacturers of blank products, decoration processors, wholesale distributors, promotional products marketing firms and local t-shirt and awards shops. If you are a manufacturer of t-shirts, corporate apparel, awards, small toys or gift items and want to expand your company into the mainstream of the industry, the first thing you need to do is make your operations as efficient and cost effective as possible because promotional products suppliers are highly professional and responsive to customers needs or they quickly go out of business.

• Trade lines are business lines of credit offered by vendors and banks. You can more effectively manage your cash flow using a line of credit through one of your suppliers or the bank. You need to establish trade lines to build your business credit rating. You may not be able to take out large loans and lines of credit with good terms right off the bat, but establishing a few trade lines fast can help you get your business credit set up the main purpose.

• Most promotional items are relatively small and inexpensive, but can range to higher-end items; for example
• celebrities at film festivals and award shows are often given expensive promotional items such as expensive perfumes, leather goods, and electronics items. Companies that provide expensive gifts for celebrity attendees often ask that the celebrities allow a photo to be taken of them with the gift item

Retail Marketing:

• Retail marketing offers support for FMCG manufacturers in their retail strategy development, especially in regards of their positioning with various retailers or route-to-market. Due to our significant retail knowledge we are able to provide investors in manufacturing a different perspective for their sales and marketing strategy and enhance their understanding of the retailers’ needs and targets.

We focus purely on retail Marketing

• in a turn around situation
  in a start-up or significant growth phase
  wanting commercial due diligence
  looking for value creation understanding
  FMCG businesses who want a route to market
  companies lacking internal resources to execute new projects/ideas

FMCG MARKETING AND BRAND BUILDING

OUR RETAIL MARKETING SERVICES ARE DESIGNED TO INCREASE YOUR SALES!

Modern-Trade-Marketing:

• Modern trade has come up to gain popularity and credibility among the end-users. The wide range, the flexibility to choose from varieties, and get exciting offers have tremendously gathered the popularity. These retail stores are luring with their infrastructure, facilities, eye-catching interior, and organized range of products in the stores.
• Moreover, they are more accountable for the products offered since every action is systematically organized. They possess good records of their sales and purchases. Hence, their prevalence becomes obvious.

The important features of Modern Trade are as follows :

1. There is no customer interaction. The customer himself picks up the products of his choice and proceeds to checkout.
2. There are multiple discounts offered on purchases and other promotional activities that gain the buyer’s attention.
3. The product range is wide and offers multiple choices to choose from.
4. These retailers contact the manufacturers directly without any middlemen.
5. New brands can be easily acquainted with the customers via this trade.
6. The distribution is more organized and creates trust in the minds of buyers.

• Modern trade involves a more planned and organized approach to distribution and logistics management. Modern trade includes the larger players such as supermarket chains, mini-markets (Indonesia), hypermarkets, etc. This involves aggregation of demand across a diverse product range.
• Modern trade outlets are chains or groups of businesses. They include larger players such as hypermarkets, supermarket chains and mini-markets. Retail operations are more planned and operations use a more organised approach to inventory management, merchandising and logistics management.An increased proliferation of modern trade formats offers a mix of food and non-food items to consumers.

About General-Trade-Marketing:

• General trade is a network by which direct customers are approached or interpersonal relationships is created between buyer and seller. This trade is executed by retailers, shop owners, distributors, wholesalers, kiosks, corner stores, etc.. They usually deal with small quantities required by the end-user. The majority of people buy their regular foodstuff from these outlets.
• Affordable technology needs to be provided to make General Trade Operators equal players in the market. Digitalization needs to be accessible to all. This will empower every market player to play well for the economy.

The key features of the General Trade are:

1. They have short lead times.
2. They have demands of regular orders.
3. Varying rates are followed.
4. The choice of brand is either limited to the available inventory or is fulfilled as the shopper demands.
5. General trade is usually common in developing countries where they take an 80% share in the overall economy.

• From the past five decades, not enough changes are experienced in General Trade. With the upcoming of e-commerce, much setback has been faced by dealers, wholesalers, and retailers. The advancements have been focused more on Modern and Online trade rather than General Trade.
• But still keeping the fingers crossed, start-ups and large players are putting their attention on the lingering problems of retailers to make General Trade.

Force-Management-Marketing:

• Personal selling is a very important component of the marketing activity. The success of a business concern depends considerably upon the performance of its salesperson. Salesperson play a crucial role in communicating company and product information to customers. The task of selling company’s products and services is entrusted to the salesmen of the company.
• A salesperson not only communicates product information to customers but also relays the reactions of customers towards company and its products to his employer. Hence, the management of sales force is an important aspect of marketing management. It is concerned with the task of selection, orientation training, supervision, motivation compensation and evaluation of the sales force of the company.

• Sales Force Management (SFM) is a sub-system of marketing management. It is Sales Management that translates the marketing plan into marketing performance. That is why sales force management is sometimes described as the muscle behind the marketing management. Actually sales force management does much more than serving as the muscle behind marketing management.
• Sales managers in modern organization are required to be customer-oriented and profit-directed and perform several tasks besides setting and achieving personal selling goals of the firm. Let us understand briefly the sales force management, tasks involved in the sales force management. Sales managers in modern organization are required to be customer- oriented and profit-directed and perform several tasks besides setting and achieving personal selling goals of the firm.

• Field sales people efforts are the firm’s critical persuasive component. Some sales forces are huge. In India, two dozen life insur­ance firms employ more than 20 lakh agents to sell their products; GE, IBM, Pfizer each employ tens of thousands of salespeople around the world.
• In B2B marketing, the field sales force has always been critical; salespeople typically introduce products/services directly to end users. Business customers increasingly want vendors to possess real expertise in their specific industries/functions.
• They expect salespeople to help solve business problems, not just sell widgets. In turn, many B2B vendors have expanded product lines, added solutions specialists to help knit together disparate products/services into integrated offers.

Product Demonstration Marketing:

• Market force and customer satisfaction: my ears are perplexed by these two words that have become a rage since the time of their inception. Customer satisfaction remains the most sought after endeavor for companies alike.
• cycle we get four primary stages – suspect, lead, prospect and finally customer. The suspect stage is when a company defines a target segment that can possibly be future customers. This segment consists of suspects. Once an initiative to establish contact is made, the suspect matures to a lead stage. Upon reciprocating with some interest in the product on offer, the lead becomes a prospect or prospective buyer of the product. This is the point where maximum pre-sales efforts happen and aggressive convincing is required to further push the prospect to a customer stage

• As noted by various sales people the probability of a prospect backing out at the last minute are about 70% greater than that of creating a lead from a suspect base. And in the end conversion rate would always be calculated from the prospects that were turned into customers. A major portion of sales efforts is taken up by this stage only. The transition from this stage can be made smoother with introduction of innovative marketing tools.
• By an effective marketing tool, the only thing that comes into my mind would be a tool that is able to convey to the customer, the key benefits and features of the product. Breaking down boundaries with a technology-resistant population can be hard, specifically if they’re forced to read pages of technical documentation, or dial-in to a support line whenever they want assistance. A well-executed visual presentation permits them to review instructions at their own pace, put up their queries as and when required and re-go to challenging spots as necessary. Product demonstrations can do wonders to marketing strategies and initiatives. No amount of text can ever be equated to a visual demonstration of the product. Shooting fancy words or an eloquent usage of language skills is unmatchable to the impact that a live moving image can create.

• Now demonstrations can vary from being an on-site demo, to showcasing a presentation on a public platform, to web demo which is facilitated through screen sharing and lastly, demonstration done at the premise. A meeting between a prospect and the business team of a company leads to a request for an on-site demonstration where the solution vendor happens to visit the prospect with the whole set up to be demonstrated at the prospect’s site. Next is an opportunity wherein the vendor finds a way to exhibit the product on an open platform, addressing to a large crowd that majorly comprises of a target audience. Then, comes a technology-based, largely popular way of product demonstration made possible through the use of web and made accessible through screen sharing. Lastly, a demonstration on-premise also proves to be lucrative in cases when the solution provider is able to present the product demo effectively and comfortably.
• With product demonstration evolving as an excellent tool for marketing, one thing that remains certain is that the content of any marketing tool must be charming and attractive

Promotional-Staffing-Marketing

• Promotional conversations, technical support and explanations are at the core of most sales strategies – but at Purity Staffing, we know that creating the right emotional connection and offering the right energy is just as important. Thanks to our training programme, years of on-field experience, case studies and success stories, we know the power of getting all these elements right.
• With the right promotional staff for your event, you can put a face to your brand and create a personality that your clients are genuinely attracted to. Thanks to our team, you can refine your brand presence, boost awareness and encourage present and future engagement. After all, the long-lasting relationship you hope to have with your consumer is born upon the first meeting – and there is no take 2 when it comes down to making an amazing first impression!

• As one of the pioneers in promotional staffing, Fulcrum has a unique understanding of what it takes to staff promotional marketing events and how to ensure each experience is meaningful and memorable. By constantly and consistently working to find top notch talent for every event, no matter how big or small, we ensure our roster of team members is ready to deliver the best experience to consumers each and every time.
• Our passionate and talented promotional staff has helped make client events successful and rewarding for more than 10 years, and we love making that happenWe are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing

• We aim to take your audience on a journey. Whether it’s helping to find your next prospect or creating loyal fans for your brand, we aim to influence your target audience to ensure their next step is in the right direction towards your company.We offer a fantastic blend of marketing and technical expertise, which is why our team can gain a full understanding of your business and actually produce work that generates meaningful resultWhat makes a fresh and young marketing company? At Fulcrum, it’s our team.
• We’ve managed to gather a unique band of strategic marketers, brand promotions and creative designers,  marketing specialists,fieldwork experts, online marketing team, and telemarketing professionals who work together to craft and carry out innovative marketing strategies for a wide variety of businesses in multiple industries nationwide.

BLT-Activation:

• BTL activations induce a list of activities that uses innovative ideas to engage its audiences. In the earlier times, BTL marketing activities revolve around direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling & exhibitions.
• But, in this digital era, BTL activities have taken a notch higher with out of the box ideas and approaches to reach the target market with digitalized brand promotion activities and search engine marketing. Instagram Hashtag Printers and Social or Tweet Cafe are being used extensively as a part of BTL marketing strategy to engage a larger audience base around the globe.
• BTL marketing activities allow brands to connect with their customers on an emotional level. It allows customers and brands to know each other in a more refined way while giving exposure and loyal customers to a brand.

Benefits of using BTL Activations:

1. Below the line activities creates a direct point of contact between customers and brands, helping them to understand each other in a better way.
2. BTL activities create brand awareness while attracting more customers, resulting in more sales leads.
3. Below the line activations help in reaching your target audience with much ease as compared to traditional ways of marketing.
4. BTL activities give an advantage to your brand by marking its presence. It makes your brand stand out while saving it from getting lost in the clutter.
5. Below the line activations help in building a positive image of a brand with instant results.
6. BTL activities make the brand memorable and remarkable. It creates an impact on the audience with its dynamic strategies.
7. BTL marketing activities allow audiences to get the insight of a product. It allows the audience to feel the product if sampling is taken as one of the measures in BTL activations.
8. BTL activities help in getting valuable feedback from the customer which helps in improving the product or service.

• Experiential marketing solutions are a top priority for digital marketers to gain the attention of the masses and create two-way communication. BTL activation boosts the marketing game for any brand as it has many benefits associated with it. You must be thinking about how BTL activities can give a boost to your brand? Let’s discuss some of the benefits of BTL activations and experiential technology that will speed up your marketing game and make you the known name while leaving your competition behind.
• As time has changed so does BTL marketing activities. Traditional ways of BTL marketing are followed by every other brand, resulting in no gain no loss situation. As the scenario is moving more towards digitalization, new experiential technology ideas for brand & event promotion has come into existence.
• Innovative and out of the box social media strategies are needed in the current scenario, to create a buzz around social media. Let’s have a look at some new ideas in BTL activations which will boost your marketing game.

Brand-Activation:

• Our branding services don't have to end with the delivery of your brand guidelines. Because every element of your brand is designed with the future in mind, we often help our clients maximize their brand investment as we support the execution of an integrated marketing strategy. Our B2B marketing consulting services provide your team with the support, alignment and expertise they need to successfully tell your brand story across every relevant channel.
• Read more about our integrated marketing strategy approach and how we can activate your brand across our core capabilities of public relations, demand generation, web and creative services. And get in touch with our branding experts for a more customized, in-depth perspective.

• Brand activation is an event, campaign, or any interaction through which a company drives customer actions and aims at generating brand awareness, building lasting relationships with its target audience, and developing customer loyalty. It is engaging and enables customers to interact directly with a certain company.Digital Brand Activation is an online initiative that leverages audience microtargeting and intent-based strategy, to raise brand awareness and drive immediate leads or sales. ... It's similar in feel to an “analog” brand activation,* but, because it's digital, it's fast, inexpensive and highly measurable.

• Brand-activation events are usually one-time affairs that encourage customers or the public to engage with a product or to see the brand in a new way. You might hear them called “experiential marketing,” too. These events (or occasionally stunts) differ by brand and market.1Activations are about coming to your audience and letting them know in a memorable way who you are and why they should support you. Ideally, it generates enthusiasm beyond the moment and leads to action on behalf of your consumers.

The concept of Rural Marketing determines the carrying out of business activities that bring the rural areas closer to the urban areas. These activities include precisely two sections:

• Selling of rural (agricultural) products to the urban areas, and
• Selling of the urban manufactured products in the rural areas.

The difference between regular marketing and rural marketing is only in the terms of buyers and/or manufacturers. It is related to the application of marketing concepts, principles, processes and theories to the rural markets.

Rural Marketing Strategies:

PRODUCT RELATED STRATEGY:

• A company should find out what is needed in the rural areas and hence produce according to the conditions of the area like rough and tough, low electricity consumption, easing the physical and manual work of the people, small packaging, etc. For example, Phillips designed a ‘free power radio’ especially for the rural areas that don’t require batteries or an external power source to run. Also, if we talk about packaging, the sachet package culture was introduced for the villages only as they are low on cost and less in quantity.
• .PRICE-RELATED STRATEGY

• A rural customer will pay more attention to the pricing than the quality of the product. The manufacturer needs to pay attention to reducing the overall producing cost of the product to make it more affordable for the customers and make it easier for the marketer to be able to sell it in the targeted region.

PROMOTIONAL STRATEGY

• The main motive behind the promotion of a product is spreading awareness amongst the target audience. A marketer needs to decide the type of promotional mix that is to be adopted in order to inform, persuade and influence the customers to buy. The promotional strategy used should be simple and easy to understand, considering the fact that the level of literacy is not much in the rural areas; therefore, advertisements in newspapers are not recommended, whereas radio, television and cinema advertisements are highly recommended.
• DISTRIBUTION STRATEGIES 

• It is difficult to penetrate through the rural market because of the unavailability of the products at these remote areas. The companies could adopt various distribution strategies to get their product reach to every nook and corner of the rural area.

• Experiential marketing is more important today than ever. Why? Because organizations are focusing more and more on digital marketing and improving their brand visibility online, the practice of experiential marketing enhances brand recognition by providing a memorable experience. The more engaging and interactive the experience, the more memorable.
• Experiential marketing combined with digital marketing provides synergy resulting in an overall better brand presence, recall and recognition. Experiential marketing is among the best methods to increase brand loyalty and consumer satisfaction. Two main reasons why experiential marketing is so important to an organization.

• experiential marketing is a marketing strategy that immerses customers within a product or deeply engages them. In short, experiential marketing enables consumers to not just buy products or services from a brand, but to actually experience the brand.

• A sales promotion is a marketing strategy where a business will use short-term campaigns to spark interest and create demand for a product, service or other offers. Sales promotions can have many objectives and ideal outcomes, which we will explore in detail throughout this article.Brand awareness is a marketing term that refers to how easily potential customers recognize and recall your products or services. Brand awareness is a key marketing concept and a primary goal of brand marketing.

Benefits of Brand Awareness

• Increased Sales
• Emotional connection building
• Customer loyalty growth
• Acquisition through referrals

Brand Awareness: Strategies and Tips

1. Give your brand a personality
2. Focus on values and emotions
3. Hold and attend events
4. Employ social media marketing
5. Collaborate with influencer.

• Based your strategy for your market entry, we list a broad range of potential distributors or agents. We discuss this long-list with you, to see what type of companies you want to focus on.
• We then approach the companies with your profile in hand. We call them in the local language, get through to the right decision maker, send your profile and follow-up to see whether he or she is interested in an appointment. In our calls we also check whether the company really fits your needs. This results in a short-list of mostly three to five companies

• The business strategies of product sampling is changing and growing ever more complex. There are still more traditional in-store customer and distributor sampling that occurs but we’re seeing a mix of new creative strategies which are shaking things up.
• Brands are testing out new outlets for product sampling. This is allowing for a great boost of creativity in the market place. Brands aren’t simply targeting customers, they’re targeting Customer Influencers. Think bloggers on a web-site with many subscribers relating to your product. Trend-setters or celebrities.

• How to use Samples to promote your Product and Generate Sales:
• Whatever the brand, you need to develop a clear understanding of why product sampling is going to be a necessary part of your marketing strategy.
• Lets say you’re doing beverage marketing. What is it you’re trying to get across by sampling out your product to consumers? Taste and Experience.

• These sites will often compile free product samples from all over the World Wide Web and categorize them by type. Some product sample offers may require consumers to complete a survey or refer a friend in order to qualify for the freebies. When all requirements are fulfilled, the product samples are shipped to the consumer. Some sample products might be digital goods, where sample might be closely related to a product trial.

• Street Team Marketing is the planning, staffing, training, outfitting, deployment and management of brand ambassadors to promote events, product releases, plus create consumer engagement and sharable experiences.street team marketing is typically deployed on public sidewalks around around transit stations, shopping districts, campuses, business districts and city events to distribute trial-size samples and marketing materials to consumers.

Shopping Centre Marketing:

The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board. Our services and expertise range from full-service account management, budgeting and cash flow management for promotional funds, business and marketing plan development and retailer support services, 

How we use exhibitions to sell our products and services

• Business events can be a great way to meet prospects and raise your profile - but they can be hard to get right. Small business owners tell Rachel Miller how they get value out of attending business exhibitions
• Exhibitions offer great opportunities to meet prospective customers and market your products and services. But they are hard work, and may not lead to instant results. As a result, some small firms go to one event and then give up on exhibitions altogether.

•  There's no doubt that the cost of exhibitions can be off-putting. "Exhibitions are expensive, but they can give really great returns if you do them properly," says Fiona. "Face-to-face is one of the best ways to connect with people, especially when you get access to a highly-targeted group of people who have come to the event actively looking for your type of product or service."
• Exhibitions are primarily a place to gather sales leads. "You have to get as many leads as possible," says Fiona. "Save the hour-long chat for another time, because you could be missing out on talking to lots of other prospects."

Why choose guerrilla marketing?

• Guerrilla marketing can be more cost effective than traditional marketing, relying on smaller, more localized brick and mortar ideas like Graffiti, Stencil Graffiti, Reverse Graffiti (clean streets), Stickers, Posters, Flash Mobs, Stealth Marketing (undercover marketing), Treasure Hunts, Publicity Stunts, and making use of the environment we all live and work in.
• StreetPR has done some pretty cool stuff, from having hundreds of people on the tube reading the same books, which got tweeted by David Miliband, to spelling out the names of the Parallel Games in stands at sporting events using coloured t-shirts.
• We love to have our creative juices squeezed and boundaries pushed in order to come up and execute cost effective but memorable guerrilla marketing strategies.

We care about quality candidates:

• StreetPR HQ endeavours to give our teams as much knowledge as possible about clients, products and specific, monitored targets in order to execute the perfect experiential campaign. StreetPR was founded by events and marketing entrepreneurs and as a result our attention to detail and understanding around experiential events is unmatched. Get in touch with StreetPR.
• Last year over 500 companies worked with StreetPR nationwide. We would love the opportunity to work with you.
• There are a number of rules, regulations and laws covering experiential marketing. James Rix, founder of StreetPR, gives the lowdown on five important areas to discuss with your experiential agency. 

Experiential marketing staff

• Experiential marketing is booming and showing no signs of slowing down. StreetPR  direct to help them arrange the logistics and staffing for their engaging experiential campaigns.
• Unlike other UK agencies, StreetPR can also support experiential campaigns with live social media, giving a real "out and about" feeling to the brands and products we work with. 
• At StreetPR we pride ourselves on our staff. We meet and train all our staff and our quality control team ensure our teams constantly maintain our high standards. For each campaign we create a bespoke training and introduction programme.
• StreetPR offers a range of marketing services:

What We Do?

• Our  Brand Promotions Teams assist with planning and activation of everything from one-off projects, all the way through completely turnkey agency support.
• Our experiential marketing programs focus on connecting people with products and services; having years of experience in designing to success.

• We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.

• We aim to take your audience on a journey. Whether it’s helping to find your next prospect or creating loyal fans for your brand, we aim to influence your target audience to ensure their next step is in the right direction towards your company.We offer a fantastic blend of marketing and technical expertise, which is why our team can gain a full understanding of your business and actually produce work that generates meaningful results.What makes a fresh and young marketing company?

We focus purely on Marketing

• in a turn around situation
  in a start-up or significant growth phase
  wanting commercial due diligence
  looking for value creation understanding
  FMCG businesses who want a route to market
  companies lacking internal resources to execute new projects/ideas
• This is a complete strategy from the products leaving the factory to their placement on the shelves of the retailer and finally in the customers’ hands. We would usually start the process of a strategy review with an assessment of the product range of a given manufacturer and their suitability for various sales channels (e.g. retail, online, B2B, etc.) and assess the possible geographies of expansion. In the process we would consider and point out the chances of success and the required investment.

OUR RETAIL MARKETING SERVICES ARE DESIGNED TO INCREASE YOUR SALES!

• Pune is situated to the west of Maharashtra and is the eighth largest metropolis in the country. Considered as the second largest city of Maharashtra, Pune is tagged as one of the fastest developing real estate market of India.
• Pune has been called by a number of sobriquets, popular among them include pensioner’s paradise, Queen of the Deccan, and Oxford of the East. One of the historical cities of the nation, Pune is endowed with a shining past, a ground breaking present and an auspicious future.
• One of the fastest growing cities of west India, Pune is blessed with traditional old economy industries that continue to play a pivotal role towards growth and development. Government and private sector, Research Institutes, Manufacturing, Information technology and Automobile are the pillars of Pune’s economy. Rapid growth of its industrial sector has made property in Pune one of the prime hot spots of recent times.
• In the last few years, Pune has witnessed defence, engineering and other crucial sectors making it their headquarters, transforming it into a major industrial centre. Considered as the greenest urban areas of the nation, Pune has more than 40% of its area covered by greenery which is slowly reducing due to high demand for property in Pune and boom in Pune Real estate.