How do I get distributors for a new FMCG product?

The steps can vary depending on the product type and the market, but generally some tips:

  1. Participate in relevant industry exhibitions.
  2. Make sure you have all the information package for potential distributor ready.
  3. Collect contacts then approach directly to make a contract.
  4. Make sure you speak as high as possible to the decision maker.
  5. Besides other things choose the most motivated distributor rather than the largest one.
  6. Be prepared to assist the distributor in the critical negotiations with large customers, salespeople education, customer feedback.

You may contact me directly with the details, I’ll answer more specifically.