Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
Business ideas, Marketing and sales , promotions and advertising ideas , articles
Best Potato Chips Brands In India
The potato chips are smackingly spicy, tangy and flavoured favorite pastime snack. They are liked by people of age groups. They are eaten almost at every place such as picnic spots, cinema halls, and college campus. These potato chips are widely available and are dangled from the hooks. There are many potato chips brands in the market.
We are discussing the top 10 best potato chips brands in India.
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1. Pringles chips
These are the most popular chips brands in India. It offers many tangy and original flavours. They are available in exquisite tastes and aromas. The available flavors are Salt & Vinegar, Original, Sour cream & onion, Cheddar cheese, BBQ flavor, Ranch flavor, Dill pickle, Pizza flavor, Jalapeno, reduced fat original and lightly salted. It produces finger licking potato chips.
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2. Uncle Chips
The brand of Uncle chips was acquired by Amrit Agro limited. These potato chips are an ideal combination of flavors and great taste. These chips are made from traditional spices and oils. The brand offers many varieties like Spicy treat, Classic salted, Bombat Chilli masala, Sendha namak, Jakkas tomato twist.
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3. Lays chips
These are the best -selling and famous chips brands in India. The brand offers many exciting flavors that are made from fresh potato. The potatoes are sliced and cooked in edible vegetable oils. They are seasoned with delicious flavors. Lays brands are available in many flavors.
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4. Haldirams chips
It is one of the leading snacks brands in India. This brand is very popular and best- selling in the country. They have many fast food outlets in each city. The brand has many ranges of different flavoured potato chips like Halke Fulke, Kettle chips, tangy tomato, pink pepper potato chips.
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5. Ruffles
These brands are not much advertised. This brand is very popular among Indians. They manufacture ridged crinkly potato slices. These potato chips are crisp. They come in many flavors like smoky cheese, mix of flaming hot spices and assorted sausages. These chips are owned by Frito lay. They use canola, corn and sunflower oil to cook these chips.
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6. Visalakshis snacky
Snacky is the household snacks in India. They offer tasty potato chips with many packaged items such as roasted dry fruits, chana fry and assorted namkeens. They made potato chips in natural oil. The manufacturing units are equipped with cutting edge machine technology. The best attribute of this brand is that you can customize potato chips as per your requirement. The potato chips are also present in small packets.
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7. Jacker
These potato chips are based out from Malaysia. These are crispy potatoes. This brand is certified as the super brands. These crinckle-cut wavy potato chips are packed in red cylinder boxes. It also manufacture wafer cubes and potato crisps. They have fine aroma with great taste.
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8. Kettle Studio
The potato chips are tossed with exotic spices and herbs. They are cooked in High mono saturated canola and sunflower oils. They introduce new flavors. They also produces other chips such as golden hued tortilla chips and Spanish chips from corn tortilla. These flavors are quite dominating in UK and USA. Some of other flavors of potato chips are red chilli, cheddar cheese, salsa with mesquite and Jalapeno jack.
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9. Tastilo
It is a flagship brand of Sri Shandar Snacks. It has its manufacturing units in Kashipur, Uttarakhand. These potato chips are a combination of nutrition and taste. From smoky barbeque to Mexican salsa and Indian papdi chat, your taste buds would love it. These are very healthy as they are baked in Non-GMO corn. The chips contains zero cholesterol with zero MSG, zero gluten and 40 percent less fat.
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10. Bingo
It is a relatively new brand but has created a successful place in the market. It has become popular among the young generation with its promotional campaigns like mad angles and Bingo tedhe Medhe. It is made with stunning flavors and spice combinations. This potato chips has unique and new pattern of shapes. It has become a popular snack among the people of all ages. It is ready to eat potato chips. They are manufactured under ITC. Bingo is available in the market in ten different flavors like Achari masti, Chilli Shamaka, tomato madness and much more.
Potato chips are better choice for kids. Eating twice or thrice a week is enough for your kids. Potato chips are best healthy snacking options as compared to burger or pizza. You can select any of these brands.
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