Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
Business ideas, Marketing and sales , promotions and advertising ideas , articles
Best Sanitary Ware Brands In India
The bathrooms are an important part of our life and must be lavishing and luxurious. They are as important as our rooms. They relax our mind and soul. So, you can make them glorious and attractive by using different sanitary ware brands in India. Sanitary ware products are faucets, water closets, bath and shower products and wash basins.
You must take below- mentioned points in consideration while selecting a brand
Variety of designs to satisfy your customer.
One-stop solutions for bathrooms
Price and quality offered
Providing required accessories, diagrams and fixtures.
Excellent customer after sales support.
Here is the list of best sanitary ware brands in India for your inspiration:
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1. Kohler India
It is a US-based brand with more than 50 manufacturing plants in the world. The manufacturing unit in India is in Jhagadia, Gujrat. The production capacity is approx. 1.5 million pieces every year. Kohler manufactures premium toilet products. It produces high-quality, user-friendly with creative designs. It produces tanks, toilets, bowls, water efficient toilets, pedestals, and urinals. They provide excellent after sales service.
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2.Cera Sanitary ware ltd.
It is one of the fastest growing brands in India. It started its operation in 1980. It offers full bathroom solution. The manufacturing unit is located in Kadi, Gujrat. It was awarded as a trusted brand award in 2015 and power brand award in 2013 and 2012. It manufactures urinals, washbasin, seat covers, water closets and cisterns.
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3. Hindustan Sanitary ware Ltd.
It is one of the largest sanitary ware producers in India. It has two manufacturing facilities in Bahadurgarh, Haryana and Bibi Nagar, Secunderabad. It manufactures their product by the name of hardware. It manufactures products under the name of Hindware art, Hindware Italian and Hindware. It produces various bathroom solution like tiles, shower panel, closets, water closets, urinals, wash basin, bidets, cisterns and water heater. The designs are available for all kind of customers.
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Read More! Best Calculator Brands in India
4. Jaguar
They are popular for their faucets. They first started to trade sanitary wares and afterward started their own manufacturing facility in Gujrat. They have many dealers in India and offer 10 years warranty for their products. They provide a complete solution for the bathroom and provides a wide variety of bathtubs.
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5. TOTO
It serves to high-end customers. It launched its new model flush toilet, tornado flush toilet. The flushing mechanism is different from classic flushing. The process of flushing is better than classic model water closets. It manufactures products like bidget, toilets, suite collections, bathtubs, lavatories, washlets, showers and bathtubs accessories.
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6. Parryware Roca
It is the oldest sanitary ware manufacturing company. It manufactures products by the name of Roca. It has a strong distribution network in North and South India. It has three production units in Ranipet, Dewas and Alwar. It is the first brand in this category that was awarded as a Super brand of India. It manufactures closets, bath tubs, basin, urinals, traps, lab sink, seat covers and electronic flushing system.
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7.RAK Ceramics India
It is a Dubai based company that manufacture ceramic products. It offers complete bathroom solutions from faucets, tiles and health ware. Some of the products are bowls and counter, back to wall, extended wall hung, pans and urinals, and regular basin.
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8. Tessa Sanitary ware
It is located in Morbi. It manufactures many high- quality sanitary ware products. It also produces the product for other brands.
Read More! Best Sanitary Pad brands in India
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9.Duravit Sanitary ware
It has around nine manufacturing facilities worldwide. It has started plant commissioning and erection in 2010 in Gujrat. In the year 2013, it launched a complete bathroom series. It serves high-end customers and produces console basins, sinks, urinals, toilets, shower trays, bath tubs and bidets.
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10.Eros
It is a morbi based sanitary ware company. The company started its operations in 2008. It manufactures products such as pedestal wash basin, suites, platform basin, counter basin, closets, accessories and urinals.
You can select the best sanitary ware brands in India. You can select the designs according to your requirement and lifestyle. It must provide you with a great sense of satisfaction and luxury. It must bring refreshment and rejoice in your lifestyle.
Therefore, everyone needs to select the best sanitary brand as it is must to buy the high-quality product from the market. We use sanitary products daily. So, we must take care while buying bathroom fittings. Hence we have prepared a list of top 10 best sanitary ware brands in India. You can buy any of the brands mentioned above.
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