- General trade is a network by which direct customers are approached or interpersonal relationships is created between buyer and seller. This trade is executed by retailers, shop owners, distributors, wholesalers, kiosks, corner stores, etc.. They usually deal with small quantities required by the end-user. The majority of people buy their regular foodstuff from these outlets.
- Affordable technology needs to be provided to make General Trade Operators equal players in the market. Digitalization needs to be accessible to all. This will empower every market player to play well for the economy.
The key features of the General Trade are:
- They have short lead times.
- They have demands of regular orders.
- Varying rates are followed.
- The choice of brand is either limited to the available inventory or is fulfilled as the shopper demands.
- General trade is usually common in developing countries where they take an 80% share in the overall economy.
- From the past five decades, not enough changes are experienced in General Trade. With the upcoming of e-commerce, much setback has been faced by dealers, wholesalers, and retailers. The advancements have been focused more on Modern and Online trade rather than General Trade.
- But still keeping the fingers crossed, start-ups and large players are putting their attention on the lingering problems of retailers to make General Trade a big success.