Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
Business ideas, Marketing and sales , promotions and advertising ideas , articles
Harmony Between Messages And Other Element Of Advertising
All are the elements of advertising is important for making any advertisement of any products. Density or the Quantity is not important for making any advertisement. When working on the design of a project there are many things that must be balanced.
There are the many needs and desires of the client, the limitations of time and budget, and the balance of the creative verse the message;There are many work are essential for making any project successful. One of them is most crucial of these is the harmony between the message and creative elements.
Messages are as important as other elements of projects.Messages should be matching with the requirement of our campaign, so it will directly target as we want.A well-designed piece can draw someones eye to it, keep the viewer from wondering away and convey an emotion.
While these are important, the aesthetic should never supersede what you are trying to communicate. A sales sign should look interesting, but no one should walk away thinking how nice the sign look but not know what the sale was for.
A good designer is able to clearly communicate to the audience while providing something visually interesting to look at. Balance is the key to make our project successful.
