We offer a lot more than a typical agent or broker, and describe ourselves as a full-service importer and distributor. We offer brand owners a full suite of complementary services, from sales and marketing, through consumer and category research, to logistics and IT solutions.
You’ve been on the food market circuit for a while and perhaps even have a couple of local retailers stocking your products, but how do you grow your stockists and reach new retailers potentially hundreds of miles away? The time might be right for you to start talking to food and drink wholesale distributors.
Working with food and drink wholesale distributors can be an effective way to reach a wide network of retailers and can significantly aid your business growth. However, there are several things to bear in mind before you start.
If you have been selling to a few local retailers directly you will be used to quoting them a trade (or buy in price) to which they will add on their margin to create the consumer (sell out) price. Working with a wholesale distributor adds a new element to the equation and the wholesale distributor margin needs to be accounted for. You need to have a really good handle on your cost price so you can calculate all the necessary margins:
We’re passionate about great food, and we spend a lot of time sourcing it and selling it, so we try to enjoy what we do. So if you want to know what we’re about, we can summarise it in three words: Family, Food, Fun.
We measure this by being first choice for all our major stakeholders – customers, brand owners, people, and our community.
marketing strategy will help you reach your business objectives
We know that taking time out of running your business to come up with a solid marketing strategy is difficult. That’s why work with business owners to create a marketing plan for you. Having a strategy in place will help you avoid wasting time and money on marketing activity that doesn’t work. Whether you want to grow, launch a new product, enter a new market or just outsmart your competitors, a marketing strategy can help you get there faster.
We need to get under the bonnet of your business; to understand your goals, identify your key sectors, profile your customers
RESEARCH
This where we take a ‘deep dive’ into your business. Researching your competitors, your brand and your offering will help us to help you stand out in a crowded marketplace.
PLANNING
Remove the guess work and inject some consistency into your marketing. Creating a 90-day activity plan that becomes your marketing ‘road map’ is just part of the process.
Marketing Collateral
Before approaching a wholesale distributor it is worth spending some time putting a simple sales presentation together covering:
Your brand – it’s ethos, vision, purpose and aspirations
USPs – any unique ingredients, flavour combinations or production methods
Products and usage – clearly list all available products and consider including serving or recipe suggestions
Pricing – depending on a wholesale distributor’s order quantity your pricing may vary but make sure you have some starting point calculations to discuss
Sales
Retail marketing has an extensive and highly capable sales team, covering the whole of the in every trade channel – multiple retail, impulse convenience, wholesale cash & carry, foodservice and…
Brand Management
Our product marketing team is the link between brand owners, and our sales team and customers. We allocate a dedicated product marketing manager to work with each brand, and be its champion within RH…
Category Management
Our approach is consumer and category-led. We have in-house expertise in providing customers and suppliers with all the necessary market insights to develop and execute strategies and tactics for…
Marketing & Public Relations
We provide a full range of solutions for both trade and consumer marketing, from in-store promotions and sampling, to advertising and PR. Our extensive experience running marketing and PR campaigns…
Logistics
Our base in High is the perfect location for distribution throughout . Brand partners and customers benefit from the environmental and cost efficiencies we generate through the supply…
Food Technology
Our team of in-house Technical Managers manage the technical relationship with all of our suppliers, overseeing all aspects of product safety and quality, while also responding to specific customer..
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Samsung Swot Analysis
SAMSUNG
Industry:-Electronic
Sector:-Consumer Electronics
Tagline:-Everyones Invited or Its hard to Imagine
Samsung is south Korean company.Samsung was founded by Lee Byung-chul in 1938 .As per the Korean language Samsung meansTHREE and STAR.Samsung entered the electronics industry in the late 1960s. In.In 1969 the SEC means Samsung electronic Company was founded.The Samsung is worlds largest information technology company.Samsung began construction on building the worlds largest mobile phone factory .
Samsung Electronics is also South Koreas top electronics company. It makes many kinds of consumer devices, including DVD players, digital TVs, and digital still cameras; computers, color monitors, LCD panels, and printers; semiconductors such as DRAMs, static RAMs, flash memory, and display drivers; and communications devices ranging from wireless handsets and smartphones.
Today, Samsung is striving and growing into one of the most successful companies ever. It has an extensive product line that caters to many different people.Samsung is continuously expanding their business in India by research and development in their products.Its becoming the emerged as top brand in India in 2014.The Samsung have 42 percent market share in mobile business.
SUBSIDIARIES
-Samsung Electro-Mechanics
-Samsung Engineering
-Samsung Everland
-Samsung Fine Chemicals
-Samsung Fire & Marine Insurance
-Samsung Heavy Industries
-Samsung Life Insurance
-Samsung Machine Tools
-Samsung Medical Center
-Samsung Securities
-Shilla Hotels and Resorts
Competitors
-PANASONIC
-SONY
-NOKIA
-LG
-LLOYD
-WHIRLPOOL
-PHILLIPS
etc.
Samsung Swot Analysis
STRENGTH
-Samsung is becoming world known brands.Its available in 200 countries.
-Its investing in R&D and innovation of Products.
-It is well diversified and customizing its product as per the customer requirement.
-Samsung have widest range of products.
-it has no 1 mobile brand in India.
-Samsung have advantage of economy of Asian market.
Samsung has won many awards due to its ability to make innovative, sleek and slim products
WEAKNESS
-Samsung never introduces a new design on its own, it waits for its competitors attack. Thus, it missed the first mover advantages. Like Apple
-Not user friendly
-Difference between cultural and language which leads to group conflicts.
-Samsung is a hardware leader but has too much of dependence for software from other parties.
-Chinese products focus on economies of scale and dump into Indian market for lesser cost. Due to that it decrease the sales of Samsung.
-Samsung does not charge high price for its products, therefore often people relate the low price
OPPORTUNITY
-Samsung can open for stores and attract more customers in Rural India also.
-It can launch new technology,innovated and creative products.
-It can offer additional service to maintain existing customers.
-Samsung is planning to make Air condition category more powerful.
-Its financial position is strong so it can enter into the unrelated diversification.
-Increase in the need for mobile phones, Samsung could exploit this need well.
Threat
-Continuous Technology changes may affect the technology of samsung.
-Fail of one product can impact on other product also.
-Biggest threat from Chinese market.
-Government legislation are active against innovation of technology.
Read More! Cathay pacific Swot analysis
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