Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
Wheat Vermicelli shopper marketing business
Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
Wheat Vermicelli shopper marketing business
how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
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Airtel To Bring World Cyber Games 2005 To India
World Cyber Games 2005, considered to be the Olympics of virtual gaming, is being brought into India by Airtel. As the exclusive presenting partner in India, Airtel is hosting the championship in the country, the final round of which will be played in Singapore from November 16 to 20.In order to take part in the competition, Airtel mobile subscribers have to download the games from Airtel Live at the rate of Rs 99 per game and get themselves registered for the championship by paying another Rs 50. They can download and participate in as many games as they wish, but can finally participate in only one gaming competition by uploading his highest score at Airtel by paying another Rs 10. Registration for the championship ends on October 31.The gaming competition is getting popular in India as over 15,000 enthusiasts have already downloaded the games, said Mohit Bhatnagar, Senior Vice-President, New Product Development, Value Added Services & Alliances, Bharti Tele-Ventures Ltd.
