Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
Business ideas, Marketing and sales , promotions and advertising ideas , articles
AdvertisingGame Of Child
Many new companies are entering into the market of market. Multinational company are launching their products for child in India, because we know that it is bread and butter market. Indian people are very low convinced. Parents are feeling free to buy new companies product because earlier time for any products they gone to foreign but now they are relax to buy in India.
Many companies are taking children as a part advertisement. If when children are convinced then they will 100% convince to their parents also.
By showing the children in advertisement, they try to show the simplicity in the products.
Many televisions channels are provides the platform to all the children related products.
They can directly target the children by children shows for increasing sales of products
Multi national companies are using mother and children at maximum way to create the image in the mind of children.If we want to sell the children product then we have to attract the children very well. Companies are trying to put models of their products as per the age of target person so that customer will relate their need with each other. For selection of any products children plays main role because they are supporter for decision makers for target the customer many malls reserve some special space for children. They put the many kinds of childrens products into the gallery.
Multi national companies have even big budget of advertisement with effect of that there products are more costly.Many companies are buying to show the child as a main role model in advertisement
which is not childrens products
Have you ever question in the mind that why are they represent their product with the children?
first there end user is children
second is decision supporter.
third want to see the simplicity.
Today many children are proudly join in many advertisement also the childs set their career in advertisement.
As per one survey, children are watching approx 40000 advertisement per year and even they sing the jingle even better.
We have also mark the bad effect of the peppermint, chocolate, and junk food. They always try to be habitual of this kind of products.
This is always true things that, Advertisements always create new needs.
We have seen one show ZOR KA ZATKAwhich is really directly target to the children and their father.
Because the pepsodent want to target all the children and want increase their selling and image. So that he has been started the campaign,PAPPU AND PAPPA Next to
Many toys company are entering with new technology. They target all the children with new and new products.
So lots of and lots of companies are trying to enter the market and get maximum business from it.because after all it is child of game .
Following are the some of related advertisement on child targeted.:-
