Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
Business ideas, Marketing and sales , promotions and advertising ideas , articles
Incredible Logos Of Incredible India
Above is collection of all the tourism boards logo of different states.Really every logo has its own story.there many logo is so beautiful which is attract us to go there and spend some beautiful days to there.
Indias Ministry of Tourism has projected the number of foreign tourists arrival in India to rise 10 million by 2010. According to the estimates, India epitomizes one of the most potential tourism markets in the world.
Tourism is the largest service industry in India, with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. India witnesses more than 5 million annual foreign tourist arrivals and 562 million domestic tourism visits. The tourism industry in India generated about US$100 billion in 2008 and that is expected to increase to US$275.5 billion by 2018 at a 9.4% annual growth rate. In the year 2009, 5.11 million foreign tourists visited India. Majority of foreign tourists come from USA and UK and Tamil Nadu, Maharashtra, Delhi and Uttar Pradesh were the top four states to receive inbound tourists. Domestic tourism in the same year was massive at 650 million. Andhra Pradesh, Uttar Pradesh and Tamil Nadu received the big share of these visitors.
The industry will bask in an annualized real growth rate of 9% over the next 10 years, double the rate predicted for overall world tourism growth and outpacing Chinas progress (at 8.6%).
There are a lot of beautiful places in the India.All that places are attract the tourist.Different states board are one of the marketing agencies.they provide the all the information and provides all the amenities to them at a affordable rate.
Now, different states have positive attitude regarding this big service industry.and due to that active work they attract many tourist.Incredible India campaign and that promotional activity is become main role for attract more tourist in 2010.
so the our country trying to provide more and more holiday spending options so that the tourist will may believe in India.
government of India taking some new steps to expand the tourism in India.
May be 2011 years will attract more tourist!
