Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
chat masala shopper marketing business
Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
chat masala shopper marketing business
how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
Business ideas, Marketing and sales , promotions and advertising ideas , articles
Short Name Is Sweeter! Everywhere
A Short Word has a Magical power.
Why? Read following paragraphs.
If you choose a brand name after a lot of analysis, comparing. Etc. It will become popular then it will create a unique identity in the market, people relate their personality with such kinds of brand name like Ferrari, Puma, Nike pulsar etc
..
Many companies are choosing such names which are very big. Means it wont remain a long time in the memory of customers.
So for an easily remember and long lasting in the minds of customers.
Now, Many companies are trying to short their brand name because consumers are bitterly able to retain the original essence of the brand.
India Infoline To IIFL
IIM To Indian Institute of Management.
Many short named companies have created effectiveness. Even on the internet, the people are using the short language to chat. People have never used the face book word but they speak the FB word.
There are many good examples of short name brands:-
LUX, ITC, HUL, IBM, 3M, HONDA, NIIT, IIM
This strategy still used on the television Kaun Banega Karorepati but it was popular with name of KBC. The Short brand has many pros like Bold, Easy to ask, Easy to Remember, Awesomeness, Catchy, Consumer friendly. It is also accepted more readily.
The Short Brand Name has many advantages.
-Consumers are at ease with it and pronounced well.
-It has more recall amongst the clutter of Competitive brands.
-See this is the Internet Age so If your brand name is short then your Url Name is short
Like:-
Yahoo.com, Google.com, IN.com
Rather than
-Youpicktheflick.com
-Bigskyinternetdesign.com
-Internet-marketing-websiter-design.com
With almost the one-sixth of the worlds population, India is a large music and movie market nationally and internationally.
India is also the largest producer of feature films in the world and has a vibrant film industry known as a Bollywood.
The MTV and B4U has well managed established itself in the mind and heart of there music and movie viewers in on extremely short span of time.
