FMCG Sales and Marketing Strategy

Off By RetailMarketing

Foley Retail Consulting offers support for FMCG manufacturers in their retail strategy development, especially in regards of their positioning with various retailers or route-to-market. Due to our significant retail knowledge we are able to provide investors in manufacturing a different perspective for their sales and marketing strategy and enhance their understanding of the retailers’ needs and targets. In this connection FRC covers following areas of expertise:

FMCG route-to-market Expertise

This is a complete strategy from the products leaving the factory to their placement on the shelves of the retailer and finally in the customers’ hands. We would usually start the process of a strategy review with an assessment of the product range of a given manufacturer and their suitability for various sales channels (e.g. retail, online, B2B, etc.) and assess the possible geographies of expansion. In the process we would consider and point out the chances of success and the required investment. The result is usually a brand (re-) positioning strategy and a business plan for the brand development and sales performance.

The mixture of retail, FMCG sales and marketing past careers in our team, positions Foley Retail Consulting ideally for the execution of route-to-market projects which we have already successfully done for brands in mumbai and Pune

FMCG Marketing and Brand Building Expertise

The route-to-market of a product always needs to be supported by a corresponding marketing strategy guaranteeing the communication of the manufacturer’s message to the end consumers. We support manufacturers in creating and presenting their marketing strategy to the sales channels. Understanding clearly the positioning of products and building a brand is the starting point to creating a story that the end consumer can understand. We have developed a clear approach to ensuring that gaining listings at retailers or online platforms has a greater chance of success due to our knowledge of how the retailer thinks and what will motivate a positive outcome.

Our team members represent a colourful mix of past careers not only with retailers but also with FMCG manufacturers with sales and marketing roles, which brings us an objective view of “both sides of the equation”.


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