Indian Traditional Marketing
Retail Marketing helps brands, marketplaces, fintech companies, distributors and B2B platforms identify, acquire, register, verify and activate retailers through structured field execution and measurable onboarding workflows.
From outlet mapping and retailer visits to registration, activation, first transaction and retention, Retail Marketing manages the complete field onboarding cycle.
Identify and classify relevant retail outlets by market, locality, store type, category, business potential and distributor serviceability.
Deploy trained field executives to visit targeted stores, present the opportunity and convert qualified retailers into active prospects.
Collect retailer profile, contact, business, KYC and operational information according to the approved onboarding process.
Guide retailers through app download, account registration, OTP verification, profile completion and platform familiarisation.
Introduce product range, pricing, retailer margins, trade schemes, ordering process and supply support to new retail partners.
Support newly onboarded retailers in selecting SKUs, placing the first order and coordinating fulfilment with the distributor or platform.
Activate QR codes, digital payments, merchant services or other approved business features and explain their everyday use.
Assist retailers or merchants in setting up product catalogues, SKUs, prices, availability and basic digital-store information.
Train retailers on ordering, app usage, catalogue updates, payments, fulfilment, offers and support channels.
Coordinate retailer demand, stock availability, order fulfilment, route service and delivery issues with distributors or supply teams.
Reconnect with inactive retailers, identify adoption barriers and support repeat ordering, app usage or service reactivation.
Track visits, registrations, documents, activations, orders, rejections, pending cases and field-team productivity.
A practical workflow covering market planning, retailer access, eligibility, KYC, activation, verification and post-onboarding support.
We define the target retailer profile, geography, business category, onboarding criteria, required documents, activation steps and desired outcomes.
Target stores are mapped by locality, market, outlet format, category relevance and route efficiency to create structured field beats.
Field executives and supervisors are selected locally and trained on the brand pitch, registration process, KYC, app flow, objections and reporting.
The field team seeks permission from the owner, manager or authorised person and clearly explains the value proposition and onboarding requirements.
Retailers are screened against approved eligibility conditions such as business type, location, category, documents and operational readiness.
Retailer information, business details, documents, photographs, geo-location and consent are captured through the approved format or application.
The field executive completes the applicable activation step such as app setup, QR installation, catalogue creation, product introduction or merchant-service setup.
Where relevant, the retailer is supported in completing the first order, payment, transaction, catalogue upload or other activation milestone.
Submitted cases are reviewed for completeness, duplicates, documentation, fraud risk and pending actions, with field corrections managed quickly.
Newly onboarded retailers are contacted for usage support, repeat ordering, issue resolution, reactivation and long-term engagement.
The commercial structure can be linked to verified outcomes, dedicated manpower or a pilot-and-scale rollout.
Suitable when onboarding criteria, verification rules and successful completion milestones are clearly defined.
A managed field team works across defined markets under daily supervision, target planning and MIS reporting.
Start with selected markets, validate onboarding quality and cost, then expand to more cities or retailer categories.
Build a larger, verified and more active retail network through disciplined field acquisition and post-onboarding support.
Reach and onboard large numbers of retailers through planned field deployment.
Capture structured business, KYC, contact and location information for every approved case.
Help retailers complete app registration, profile setup and service activation correctly.
Move beyond registration by supporting the first order, transaction or usage milestone.
Build trust through in-person explanation, demonstration and issue resolution.
Track visits, registrations, approvals, pending cases, rejections and activations.
Follow up with new or inactive retailers to improve repeat usage and engagement.
Replicate the same onboarding process across multiple markets and retailer categories.
Final definitions are agreed according to eligibility rules, verification process, activation milestone and project geography.
Planned visits, completed visits, unique outlet coverage and revisit count.
Retailers meeting approved eligibility and documentation requirements.
Retailers with complete profile, KYC, consent and mandatory fields.
Approved app, QR, catalogue, service or product activations.
Retailers completing the agreed first commercial usage milestone.
Cases pending documents, verification, correction, approval or disqualification.
Duplicate rate, error rate, fraud flags, incomplete cases and audit observations.
Repeat orders, repeat transactions, active app usage or successful reactivation.
The retailer universe is customised according to the product, platform, service, geography and onboarding objective.
Clear eligibility, documentation and success criteria help us design a reliable retailer-acquisition process and pricing model.
Share your target retailer profile, locations, onboarding flow and success criteria. Retail Marketing will recommend a suitable field-acquisition model.
