FMCG Marketing and FMCG Brand Building

Off By RetailMarketing

Is your FMCG marketing not working? Do you want to build your brand into a stronger position?

Successful retailing requires a relevant and attention grabbing marketing programme. Creating an effective communication to the target customers is not as easy as large successful FMCG brands make it look!

Having performed projects for retailers coming from various branches, geographies and market conditions, we have a good feel for what makes a successful marketing and brand building strategy.

We have deliberately recruited partners with proven FMCG experience from companies such as Nestlé and Frisch&Frost, as this has been useful when creating programmes for retailers. This of course means we are in a position to support FMCG brand owners as well. With so much consolidation having taken place in the last 20 years in modern saturated retail markets, FRC is particularly experienced at creating or supporting strategies designed to get your products listed for particular large retailers. This can be very important, as it can be a real problem to miss out on a 20% plus portion of a large market, because your brand is not on the shelves of a specific retailer, or maybe the retailer’s private label is performing the role your brand used to.

Foley Retail Consulting can offer you an answer to these challenges with the following support:

  • Target market(s) analysis for the brand‘s products and categories
  • Competitor analysis
  • Private label manufacturing expertise
  • Brand re-positioning into a stronger sphere
  • Evaluation analysis of current portfolio and likely sales trajectory
  • Additional assortment needs necessary to compete
  • Pricing strategy including promotion strategy
  • 5-years marketing plan, incl. marketing tools necessary to achieve the sales and market share targets including: PR, advertising spend, POS, packaging size and appearance, internet presence,
  • Sales force organisational structure
  • How to sell to discounters

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