The guide has been prepared to assist those engaged in the new development or improvement of rural and urban retail markets, including market managers, planners and public administrators, and engineers preparing detailed project designs. The general focus of the manual is on markets for the trading of fresh produce, such as vegetables, fruits, grains, fresh meat, fish, eggs and poultry. The guide addresses the entire range of issues related to market development, from initial formulation of a plan through to its implementation.
hen we work with our clients to plan for the upcoming year, we divide the work into four distinct steps, all of which contribute to the creation of a comprehensive, month-by-month, channel-specific plan. This plan is designed to be a strategic guiding light; its details can be easily updated throughout the year based on campaign performance, business needs and unforeseen changes in the market, but its structure remains consistent and serves to give the whole marketing team a clear view of the components of any given campaign.
Chapter 1. Retail markets
What are retail markets?
Justification for market developments
Benefits of market development
Chapter 2. Planning context
A brief history of settlement growth
Markets in rural areas
Retail markets in urban areas
Chapter 3. Surveys and projections
Market surveys
Projections
Chapter 4. The market master plan
Preparation of a market master plan
General Principles Of Market Layouts
Market Layouts: Case Studies
Comparative features of market layouts
Chapter 5. The design of market buildings and infrastructure
General design principles
The design of buildings and stalls
Conservation of market buildings
Market infrastructure
Chapter 6. Mobile facilities and equipment
Facilities at periodic and street markets
Other market equipment
Chapter 7. Management and regulation of markets
Market management systems
Market rules and regulations
Market maintenance
Training
Chapter 8. Formulating a simple market project
Defining the purpose of a project
The formulation of a project
