Snacks and Namkeen food products Marketing agency in Pune

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Snacks and Namkeen food products Marketing agency in Pune

Snacks-and-Namkeen-food-products

 

Snacks and Namkeen

In Indian food and beverage market snacks and namkeen contribute to about one lakh crore which makes it most vibrant sector. This sector has witnessed an unprecedented growth in recent years. Reason seems to be the evolution of traditional snacks and namkeen in taste and availability.

Munching of snacks and namkeen is a kind of daily practice in Indian families. Few decades ago in Indian food market only few types of basic snacks and namkeen were available. Being the second largest producer of food in world it’s likely to double its production in coming decade.

To elaborate further namkeen is further divided into three segments as:

  1. Single product segment: Moong Dal, Heing Jeera peanut, Chana Dal, Masala Matar, Peanut, Namkeen Pare, Nut cracker, Karake Peanut
  2. Single product in bhujia: Plain Sev, Punjabi Tadka, Bikaneri Bhujia, Ratlami Sev, Aloo Bhujia
  3. Mix: Navratan Mix, Kanpuri Mix, Khatta Meetha, Bombay Mix Chatpata Mix, Bombay Mix, Magic Mix, Kashmiri Mix, Royal Treat, All in One.

 

In Namkeen products manufacturers can generate lead sales by modifying three things to an advance level

  1. Variation: more people tend to demand more due to their different taste complexion so more Varity product one is able to deliver more successfully it would be able to satisfy his customers. More satisfaction more consumer loyalty and brand promotion occurs.
  2. Taste:  Tastier product will be sold more. People love to experience new taste and for it a manufacturer in his production unit should too focus on new product development. If company has higher budget then they could too hire a sensory panel.
  3. Quality:  high quality product assures food safety. For health conscious people health is the first priority. Food manufactures could be accredited from different food safety assurance organisations. This would increase their brand reputation and assure higher sales.

Now this was effort from your side we from our side offer exclusive service of establishing improving and sustaining the network channels. Whether it be distribution channel or retail channel we with our experienced team will continuously strive to provide you the best suitable distributes and set a network channel for smooth distribution of products. Our team will time to time assist you with certain effective strategies to improve and increase sales. This would certainly grow your company and help you to capture the market.

Snacks and Namkeen

Snacks, Papad, Chips and Namkeen

Processed Food

Namkeens

Snack Foods

Chips

Roasted Snack

Namkeens

Namkeens

Snack Foods

Snack Foods

Salted Snacks

Salted Snacks

Potato Chips

Potato Chips

Papad

Papad

Spicy Mixture Namkeen

Spicy Mixture Namkeen

Aloo Bhujia

Aloo Bhujia

Sev Namkeen

Sev Namkeen

Moong Dal Namkeen

Moong Dal Namkeen

Khatta Meetha Namkeen

Khatta Meetha Namkeen

Snack Foods

Salted Snacks
Salted Snacks
Roasted Snack
Roasted Snack
Fried Snack
Fried Snack
Baked Snack
Baked Snack
Sev Puri
Sev Puri
Potato Chips

Potato Chips

Banana Chips

Banana Chips

Potato Wafers

Potato Wafers

Tomato Chips

Tomato Chips

Dehydrated Potato Chip

Dehydrated Potato Chip

Roasted Namkeen

Roasted Namkeen

Roasted Chana

Roasted Chana

Roasted Peanut

Roasted Peanut

Roasted Cashew

Roasted Cashew

Salted Peanut

Salted Peanut

 

Our Services

Marketing

We focus purely on retail Marketing

  • in a turn around situation
    in a start-up or significant growth phase
    wanting commercial due diligence
    looking for value creation understanding
    FMCG businesses who want a route to market
    companies lacking internal resources to execute new projects/ideas
  • This is a complete strategy from the products leaving the factory to their placement on the shelves of the retailer and finally in the customers’ hands. We would usually start the process of a strategy review with an assessment of the product range of a given manufacturer and their suitability for various sales channels (e.g. retail, online, B2B, etc.) and assess the possible geographies of expansion. In the process we would consider and point out the chances of success and the required investment.
 

FMCG MARKETING AND BRAND BUILDING

  • The route-to-market of a product always needs to be supported by a corresponding marketing strategy guaranteeing the communication of the manufacturer’s message to the end consumers. We support manufacturers in creating and presenting their marketing strategy to the sales channels. Understanding clearly the positioning of products and building a brand is the starting point to creating a story that the end consumer can understand. We have developed a clear approach to ensuring that gaining listings at retailers or online platforms has a greater chance of success due to our knowledge of how the retailer thinks and what will motivate a positive outcome.
    Our team members represent a colourful mix of past careers not only with retailers but also with FMCG manufacturers with sales and marketing roles, which brings us an objective view of “both sides of the equation”. We have successfully fulfilled FMCG marketing.
  • Due to our vast retail knowledge we can support manufacturers in this decision, pointing out the advantages and risks of both routes and supporting them in understanding better the retailer and customers’ needs.
 
 
 

OUR RETAIL MARKETING SERVICES ARE DESIGNED TO INCREASE YOUR SALES!

Following services are offered by RM in the field of retail marketing services:

  • Ensuring effective pricing communication
  • Developing an effective marketing calendar, including promotion cycles and event relevance
  • Effective merchandising strategies to coordinate with marketing activities
  • Revision of existing or creation of new loyalty programmes
  • E-commerce integration, including pricing strategy compared to other pricing
  • Development of concepts for new business segments and integrating them in the current company structure
  • Private label branding, communication and quality positioning
  • Development of Vision, Mission and Values statements for external corporate or internal communication

Retail Marketing, Retail most frequently requested project for marketing is the range of activities undertaken by a retailer to promote greater awareness of the brand and its products, in order to increase sales.

 

Food & Beverages

Cooking Spices and Masala

Pickles, Jams & Ketchups

Ready to Eat & Instant Food Mixes

Chocolates, Biscuits & Cookies 

Juices, Soups & Soft Drinks

Milk & Dairy Products

Tea & Coffee

Cereals & Food Grains

Retail Distribution

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Sales Strategy

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