all-round service, which creates a one-stop shop that accommodates all of our customer needs. From order origination to its completion we provide a hands-on service, giving our customers the peace of mind that all factors to the process are efficiently handled with a continued support from our experienced Team. We understand the different aspects faced by customers, and work alongside them to ensure their needs are met.
We aim to offer our professional customers the very best service, choice of products and value for money. By working closely with our customers and suppliers, we have a fantastic extended range available. Our core product range includes; toiletries, household items, cosmetics, confectionery, stationery, hair, dental care, bath care, feminine and hygiene products, baby care products, batteries and hardware.
With thousands of lines covering food and non-food products, you will find everything for your business under one roof. As well as an emphasis on product quality and availability, our focus on value for money means that you can keep the cost of running your business to a minimum.
We import and distribute a range of food and supermarket items such as; seasoning products, dried and canned fish, baking powder and biscuits, confectioneries and energy drinks.
DISTRIBUTIONAppoint us as your Distributor and Brand Ambassador in pune and maharashtra. Local Knowledge STORE & SELLAre you a consumer goods (FMCG) Importer, Local Manufacturer or are you looking to trial a new product in the pune Market? Retail Warehousing WHOLESALERSWe sell and deliver wholesale orders throughout india, with customers in all states and thorough logistic capabilities. Bulk purchases | 
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Pickles and Chutney Marketing
A pickle jar is inevitably found on every dining table. Whether you’re a fan of mango pickle or lemon pickle or pickled garlic, Retail Marketing has it all for you. If you’re a fan of Indian chutney or non veg pickles, you can order those too. Mango pickle is made from special varieties of mangoes that are used specifically only for the pickle. Baby mangoes are pickled using salt, spices and vegetable oil. The difference between mango pickle and mango chutney is that mango chutney is a paste which is made from sugar, onion, ginger, mustard seeds, white vinegar and mangoes. Mango achar can be made at home but the process is cumbersome. You can easily buy a bottle of Mango achar on Retail Marketing. Lemon pickle is made from chopped lemons, salt, chilli powder, fenugreek seeds, asafoetida, turmeric powder and sesame oil. Apart from fruit pickles, vegetables can also be pickled. Pickled onions are made from red onion, water, distilled white vinegar, apple cider vinegar, honey or maple syrup, sea salt and red pepper flakes. Something unconventional such as carrots can also be pickled. Pickled carrots consist of carrots, water, vinegar, sugar, garlic cloves, dill, and salt. Pickled garlic is also another type of Indian pickle commonly found in the kitchen. Pickled garlic consists of salt, water, vinegar, fresh garlic, red pepper flakes and dill. Pickled ginger is also another delicacy and is made from fresh ginger root, rice vinegar, sugar, water and salt. When pickle is spoken of abroad, it usually means pickled cucumber. Pickled cucumber is made from cucumber, salt, water, white wine vinegar, sugar, and bay leaf. Chili pickle is made from tomato, green or red chilies, sugar, salt and vinegar. Even tomato pickle is readily available on Retail Marketing. Tomato pickle is made from fresh tomatoes, salt, sugar, and vinegar. From vegetables and fruits to chicken, anything can be pickled. And on Retail Marketing, you can find your favourite Indian pickle from your favourite brand. All variations and flavours by Mothers pickle are easily available. Other brands include Nutty Yogi, Chings, Maggi, and Del Monte. Also, if you are looking for Andhra pickles or sweet lemon pickles or mixed pickles, you can also easily find it here. Simply choose all the pickles you need and add it to your cart. Have it delivered to your doorstep the very same day using express delivery.
Variety of Pickles
From fruits and vegetables to meat products, anything can be pickled. A pickle is a vegetable or a fruit that has been preserved in brine or vinegar. Apart from making bland food taste good and adding to the taste, pickle juice can help boost your digestion and strengthen your immune system. It can also lower the risk for cancer and heart ailments. The most popular pickled items include pickled garlic, pickled mangoes and pickled chillies. Get your fill of home-made pickles on Retail Marketing.
How are Chutneys consumed
Chutneys also act as taste enhancers like pickles. Chutneys can be either sauces or dry bases. They taste great with rolls, sandwiches, momos, and even plain rice and daal. You can either make your own chutney by grinding ingredients with a little bit of water or buy ready-made chutney from Retail Marketing. A staple of every Indian cuisine, chutneys and pickles inevitably make it to the dining table.
Business ideas, Marketing and sales , promotions and advertising ideas , articles
Shoe Polish market in India
Shoe polish Cherry Blossom was launched in the UK in 1906 by Chiswick Soap Company, a part of Reckitt & Coleman (now Reckitt Benckiser).Its one of the few brands which have survived with a leadership for 100 years. Kiwi has a history that dates back from 1906 when William Ramsay developed an unusually fine boot polish. He put the Brand name as Kiwi since his wife is a native of Newzealand. The brand grew so big that in 1967, the products were used worldwide under the banner Kiwi nternational. In 1984, it became the part of Sara Lee Corporation. Kiwi was an active player in the shoe care market from 1994 onwards. The brand was owned by Sara Lee corporation. In India, Sara Lee started as a joint venture with TTK corporation. In 2002, it became an independent venture. Now SaraLee has tied up with Godrej to market its products.Facts & Figures 1. Penetration of Shoe Polish is more than 30% in rural India2. Cherry Blosson was 75 crore in 2006, 60-70% market share in Rs 110-120 crore shoe polish market3. Shoe care market in India is small. This market was dominated by Cherry Blossom from Reckitt and Benckiser which earlier had a market share of 80%. Kiwi was the challenger brand and enjoys a market share of 24% in 2006 (ACNielsen) anfd Cherry’s market share decline to around 60%4. Wax polishes constitutes 70% of the market while liquid polish constitutes 20%Consumer Insights 1. Shoe polishes are infrequently purchased products with very less involvement from the customer2. Cherry Blossom had a generic brand status in the market3. Today in this hectic rush , seldom do we get time to polish our shoes every day. Understanding this Consumer insight, Kiwi launched Express shoe polish which can be used to shine shoes when you are in a rush. These innovations surely helped the brand to create a market for itselfIn order to displace the leader, Kiwi banked on Innovation strategy which the market leader failed to anticipate. Kiwi was the first one to bring International standard Liquid shoe polish in India .It also pioneered the Shoe shine sponge which was a blockbuster. Kiwi was also the first brand to launch Suede and Nubuck range.While Kiwi talked about quality shoe care, Cherry Blossom was stuck with Poor ” Charlie Chaplin look alike ” ads. Most of the new product launches of Kiwi was in line with the changing consumer preferences. When the consumers opted for semi casual Suede and nubuck shoes, Kiwi was quick to launch Shoe care products for that category.Cherry Blossom has stuck to its old association with Charlie Chaplin. Chaplin theme has proved so intrinsic to Cherry Blossom brand recall that Reckitt brought it back out of hibernation a couple of years ago. There were some interesting commercials in 2006 to celerbrate 100 years of Cherry. The commercial begins with a silent movie-style text cards that say “100 years of making perfect gentlemen…” and “…inspire us to introduce new anti-ageing shoe polish”.The “movie” then begins with Chaplin and his arch-rival Fatty buying shoes.As he turns to go, Chaplin picks up a tin of Cherry Blossom shoe polish from the display on the counter. Six months later: Chaplin returns to the store, buys a pair of shoelaces and tosses a coin to the shop-owner. Fatty’s back, too. Only, he grabs the salesman and drags him over the counter to look at his completely worn-out shoes, while Chaplin’s are still gleaming. Chaplin smiles nervously and leaves, and Fatty is befuddled. Fatty peers through a keyhole and sees Chaplin polishing his shoes with Cherry Blossom. Jealous, he throws the door open and rushes towards Chaplin, who moves aside and kicks him through the open window. The ad ends with a simpering Chaplin and product shots.Their value proposition was very simple & straightforward: a shoe polish that prevents normal ageing symptoms like wrinkling, and makes shoes look new longer. Charlie Chaplin became almost synonymous with Cherry Blossom thanks to ad guru Alyque Padamsee, who helped create the first series of ads in the early 1980s. The focus then was on the “perfect gentleman” and the “perfect shine” on his shoes.Stablization of Cherry BlossomBetween 2000 and 2003, the company stopped advertising completely to focus on sales promotion activities. “The competition was aggressive on such spends and we were simply trying to match it,” recalls Vishal Gupta, marketing manager, Reckitt Benckiser. The results were disastrous: from over 73 per cent in 1999, Cherry Blossom’s share of the polish market dropped to 61 per cent in end -2002. Euro RSCG was commissioned and with Illusion Films in tow, the first new Chaplin ad was beamed in March 2004. That showed Chaplin winning over Fatty, who was using another brand of shoe polish, to Cherry Blossom.But Reckitt’s focus was on offering customers newer ways to make their shoes sparkle: product innovations are on a high at the company, and the ads have to reflect that. After exploring various options, the Euro RSCG team finally hit on the “anti-ageing” theme, which dovetails neatly with the 100-year milestone (“still looks new”) – as mentioned above. Speaking of the brief the company gave the agency, Singh says it was relatively simple. “This is a new product,just announce it in the most interesting and effecting manner. And use Chaplin.”The Chaplin ads do seem to have added a sheen to Cherry Blossom’s market share. It’s climbed from 62 per cent in 2003 to close to 68 per cent at present (nowhere close to its earlier monopolistic position of 73 per cent, but still decent)Labels: FMCG, marketing, Reckitt Benckiser, Shoe Polish, TTK
