Retail Sales
Retail marketing has an extensive and highly capable sales team, covering the whole of the india in every trade channel – multiple retail, impulse convenience, wholesale cash & carry,
Brand Management
Our product marketing team is the link between brand owners, and our sales team and customers. We allocate a dedicated product marketing manager to work with each brand.
find a food distributor
Conduct a search
Since we’re living in such a glorious age driven by accessible information, finding distributors has become easier than ever. Start with an online search query. (Be sure to include the type of distributor you’re looking for.) Create a long list of possible partners, then narrow down your options.
Ask for referrals
Ask around to see what distributors your current retailers trust. You can also run a few names from your list past a specific retailer to get some additional insight on the distribution company’s reputation.
Meet and greet potential distributors
Attend a few trade shows and sales expos to network with successful business owners and meet distributors in person. It’s nice to get a direct feel of who the company is and how they’re prepared to help you take your product to the next level.
Build a relationship
Take all the information you’ve gathered, from online searches, retailers and manufacturers, and distributors firsthand, and identify the most promising options. As a final step prepare a persuasive pitch that piques a distributors’ interest. Your potential partnership will take shape through the power of your pitch. Don’t take this step lightly, your future depends on it.
Beauty Hygiene Products marketing
In recent years, the numbers of personal care products in India have been increasing significantly with popular international brands and many new local brands coming up too. With changing trends and people becoming more conscious about styling and looks, the market for products has been increasing. We at retail marketing have recognised the needs of our customers and have a wide range of grooming accessories, hair care and oral care products.
Hair Care and Skin Care
Hair and skin care has got to be the most important part of your daily routine, and having your regular products is very important for your daily functioning. It’s not only women who are concerned about their particular products any more. There is a wide range of products for men too. Styling gels and serums, shampoos and conditioners from top brands like BBlunt, Set Wet, Dove, Himalaya and TRESemmé, to name a few. All your favourite brands of deodorants, body washes, face wash and scrubs, creams and oils are available at retail marketing.
Ayurvedic products in India
Ayurvedic remedies have been around for years but the development of attractive and easy to use products like soaps and shampoos took a while to come about. Now, there are many competitive brands with competitive pricing to regular products on the market. Patanjali products have been gaining a lot of popularity as they deal in a wide range of products ranging from cosmetics, food products, masalas, juices and more. With great quality and affordable pricing this brand is coming out on top.
Skin Care and Hair Care for Men
Whether you have dry skin or oily skin, and thick hair or fine hair, finding products and a routine that suit you best are of utmost importance. However, with so many different products in the market, it becomes easy to lose track of prices and quality. A variety of different problems call for personalised solutions; from razor burn to wrinkles, to hair loss and dry skin. You may not have the time to go and purchase these individual products, and that’s what retail marketing does for you. With express delivery at your doorstep, finding the time to buy your favourite products is no longer a hassle!
Grooming Requirements
Cut that hair, shave that beard, find the perfect deodorant or perfume, get dressed and still manage to get to work on time? Grooming needs for men have gone far beyond the standard cut and shave. Good grooming and hygiene is not only linked to health, but also to a more successful lifestyle. Following simple steps such as using personalised products for different needs and washing your hair once every two days can make a large difference. The products you need are even delivered to you with no extra effort. With express delivery options, retail marketing can deliver all those grooming care products to your doorstep in record time! From delivery in New Delhi to delivery in Chennai retail marketing does not leave a stone unturned in providing you men’s personal care products online.
You may also like patanjali lotions on retail marketing. People also considered Patanjali hair colour on retail marketing.
Beauty Hygiene Products For Women
We know how important personal care is to women and how most women just cannot do without their favourite products on a daily basis. Whether it’s for your daily skin care, hair care or if you’re shopping beauty care products, we have all your favourite brands, as well as Ayurvedic and organic options. Beauty hygiene products are an important part of your daily routine and doing without them can cause unnecessary unhappiness. That’s why we at retail marketing have made it so easy for you to pick up all your products from one place, while doing all your other shopping, and get it as soon as you like with our express delivery option!
Hair Care Products
The pride of every woman is her precious hair, and the most necessary items to keep those tresses looking great are hair care products. Whether it’s your everyday shampoo from Dove or that special hair oil from Himalaya, we know your needs well and have all the specific products of every brand. Shopping for women’s beauty hygiene products online was never easier; from shampoos and conditioners to dryers and serums of all sorts, you can get it all under one roof and load it all in your retail marketing.
Skin care for you
Soaps, deodorants, cosmetics and washes – you need it all on a daily basis. We at retail marketing are determined to have it all for you, intelligently sourced. If you like to smell like a garden of roses you need to make sure you always have your favourite soaps, talcs and deodorants in stock. We know how you can’t leave the house without your streak of kajal and or splash of colour with a different nail polish every other day, and that’s why we house all your favourite brands like Lakme, Biotique, Maybelline and many others.
Comfort is essential for you at all times and that’s why we’ve stocked up on all the brands and varieties they provide for all your sanitary needs. From regular cotton pads, tampons, panty liners and adult diapers, you don’t need to feel uncomfortable when you shop with us. You can choose a delivery time that is most convenient for you and avail of our delivery in Bengaluru, delivery in New Delhi and most major cities.
| Oral Care Toothpaste Mouthwash Toothbrush Floss & Tongue Cleaner | Feminine Hygiene Sanitary Napkins Intimate Wash & Care Panty Liners Hair Removal Tampons & Menstrual Cups | Bath & Hand Wash Bathing Bars & Soaps Talcum Powder Hand Wash & Sanitizers Shower Gel & Body Wash Bathing Accessories Bath Salts & Oils Body Scrubs & Exfoliants |
| Health & Medicine Antiseptics & Bandages Adult Diapers Cotton & Ear Buds Everyday Medicine Supplements & Proteins Slimming Products Sexual Wellness | Hair Care Hair Oil & Serum Shampoo & Conditioner Hair Color Hair & Scalp Treatment Dry Shampoo & Conditioner Hair Styling Tools & Accessories | Men’s Grooming Deodorant Combos & Gift Sets Talc Shaving Care Hair Care & Styling Face & Body Bath & Shower Moustache & Beard Care |
| Skin Care Lip Care Face Care Body Care Eye Care Aromatherapy | Fragrances & Deos Women’s Deodorants Gift Sets Men’s Deodorants Perfume Body Sprays & Mists Eau De Parfum Eau De Toilette Attar Eau De Cologne |
Business ideas, Marketing and sales , promotions and advertising ideas , articles
Key Performance Indicators for Sales Success
Key Performance Indicators for Sales Success
brianoconn
Business Tips, Social Selling
February 3, 2015April 27, 2016
5 Minutes
Key Performance Indicators for Sales Success.
Sales in a digital driven world brings different challenges for the sales team, Key Performance Indicators (KPIs) and sales metrics that reflect this shift is critical for sales success.
Measuring sales metrics like revenue per head, order values, margin mix are still valid measures for sales management as selling is a numbers game. However these metrics are only indicators of past performance, it allows sales management to measure the output but they dont monitor the inputs needed to grow sales. Sales KPIs are what sales managers or sales leaders need to use as the indicators to future sales success, indicators that show gaps in the sales process, how strong the sales funnel is, how deeply is the sales team connected to the industry and KPIs that pinpoint coaching areas to lead the sales team in higher levels of performance.
KPIs Measurements of sales activities that are vital gears in the success of a sales engine
What does the term Sales KPIs mean?
When sales leadership discuss the term KPI it is not always understood by the sales team or sometimes even management itself. To be defined as a Key Performance Indicator within the team it must be:
KEY to the future success of the organisation. A KEY is a measure, one of the plates management want to spin. An example could be how many direct contacts and connections a company has with buyers in a market segment
The KEY is then related back to the sales team PERFORMANCE where it is measured, monitored, quantified and can be understood by all the members of the sales and marketing teams. Linking a KEY to PERFORMANCE could be benchmarking when a sales person connects (phone call, LinkedIn, meeting) and influences (with great content) to an executive level decision maker in a customer segment.
Then this KP (Key Performance) will be used as an INDICATOR; where this information will be analysed to model future sales results or sales plans. So in this example, sales management might want to track the amount of time the sales teams spend social selling, the size of their LinkedIn/CRM database, the number of calls and the amount of time they spend influencing executive level decision makers in their accounts, and then set some SMART sales expectations there that can be measured, maybe the prospect to lead ratio, or lead to proposal ratio.
So when sales leadership discuss Key Performance Indicators (KPIs), the sales team know to focus on indicators as part of their sales role the team and management will use KPIs as signposts along the way to focus everyone to spend time on activities that need doing in order for everyone to be successful now and in the future. KPIs is one of the best ways to keep a sales strategy on track. Planning and laying the foundations are future success leads to great sales outcomes.
Remember that KPIs and sales metrics are not the same. Sales metrics are outputs and results that are measured past performance, and sales managers have a tendency to give these most attention because they tend to be the metrics that go into sales reporting to senior executives.
KPIs with a focus on the Indicators are sales activities and actions that will be tracked or measured for future success (as the sales pipeline is refreshed).
Here is some sample Key Performance Indicators that could be implemented.
Note: Sales KPIs are about desired business outcomes, so they will be unique and individual to every business. So begin the construction of sales KPIs with a clear understanding of the sales strategy and business goals. Try and ensure the KPIs are specific, maybe it is to Shorten the sales cycle by 40%, Generate 50% of sales leads from social selling or Get existing customers usage up by 20%. If a business links sales KPIs to sales strategy and is clear about where the business is going, then any business will have a set of sales KPIs to get the business to where it wants to get to.
Lead Generation Funnel
Lead generation is not the sole responsibility of marketing, think Smarketing; where sales and marketing both generate leads. How fast and at what cost can qualified leads be generated? So the KEY is number of sales leads generated this week PERFORMANCE could be something like the lead response time (especially on inbound leads) to talking (yes talking) to the customer.
The INDICATOR might be how many leads got into the sales funnel (lead to proposal ratio). So have the lead generation funnel as a sales KPI , the business can determine how many and who generated sales leads, ideal contact times/points, rate of lead to prospect or how many leads does it take to generate one prospect.
Social Media Selling
This KPI will grow in important over time, social selling to influence buyers and as a channel to lead nurture is now paying dividends for forward thinking companies. If a business is in B2B selling then the sales teams needs to be social selling. Research from top performing sales teams using LinkedIn to build connections show a direct correlation between social media selling, leads and revenue as a result of activity in this channel.
KEY = Number of connections in sales funnel on Social Media
PERFORMANCE = number of leads generated or document views on LinkedIn or SlideShare
INDICATOR = Number of buyer discussions or leads generated from social selling channel
Sales Cycle
Sales Cycle is more of a sales process KPI. How many touch points (calls, meetings, presentations) over a given period of time needs to happen to ensure customer moves through the sales funnel. It also includes rate of contact as the focus is on the levels of performance and efficiency not just with the sales person, but with the company including pre-sales and customer service. When a business understand the sales cycle length it can forecast, budget and adjust the lead generation funnel creating efficiency in the sales engine but also controlling cost of sales.
Lead to Win/Lose Ratio
This KPI is critical to understanding how effective a sales person is at moving customers along the sales cycle. It also can throw up questions on sales training, product fit and pricing strategy. The focus here is on the lead drop-out rate, the connection between social selling and the sales cycle process. What is profile of customer guided through the sales funnel and what is the profile of customers who abandon the sales process at the proposal stage (think buget, needs, authority).
Sales KPIs are powerful because they help sales leaders or senior sales management make better decisions, which leads to better sales execution and ensures a consistent approach across the sales focus. But mostly sales KPIs ensures that the sales teams are connected to the overall sales or business strategy because everyone is focused on the KEYS that will make the business stronger.
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Taggedkey performance indicatorsKPIKPI’ssalesSales KPI’ssales leadershipsales managementsales metricssales performancesales strategyselling
Published by brianoconn
Online Sales training programs and online sales training courses via The Digital Sales Institute. Passion for helping salespeople succeed in their sales career.
View all posts by brianoconn
Published
February 3, 2015April 27, 2016
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