| Sunfeast Yippee Noodles Sales promotion agencies , Food and drink distribution is a complex business with thousands of customer businesses with their individual needs from their wholesalers and product manufacturers. There’s also an increasing number of ways to engage, inform and supply those customers. Our members provide food and associated products to over 400,0 retail and catering businesses, either by direct delivery or via cash and carry depots. Their customers range from small independent stores to large restaurant chains, and from local coffee shops to hospitals and schools. |  |
We also work with product suppliers to help them take advantage of the opportunity to grow their brands through partnerships with us
food and drinks distributor offering a wide variety of specialist products. Our diverse selection of ranges of foods and drinks allow us to cater for all types of businesses from brand names to continental products.
distributor of speciality foods for the retail, wholesale and food sectors. We are passionate about distributing specialist food products with authenticity and provenance from around the world.
A partner of choice for many prestigious food brands, we offer an unparalleled selection of products including traditional product.
customers range from small independent stores to large restaurant chains, and from local coffee shops to hospitals and schools.
where you can build the future you choose for yourself. Many of today’s business leaders started as school
our hub of wholesale and retailer – a meeting place for suppliers, wholesalers, service providers and other stakeholders to come together and discuss non-competitive issues. We facilitate discussion of efficiency in distribution, understanding our customers’ needs, and closer co-operation between the links in the supply chain.
Its current work includes strategies for recruiting, developing and retaining new talent into the sector, and discussing ways to standardise procedures in the ordering and transport of products between supplier and wholesalers.
we can recommend some agencies who can help you understand your target market, the retailers and caterers our wholesalers supply. With their help, you can tailor your products, promotions and marketing to capture first the interest and then the orders from this vast customer base – and the knowledge and data they provide will massively help you make the most of your partnership with a wholesaler.
Our diverse selection of ranges of foods and drinks allow us to cater for all types of businesses from brand names to continental products.
If you are looking retailer or distributors for your products .
we offer you variety of marketing and advertising services for your best product
great service starts by employing great people, taking time to learn about our customers’ business, and being inspired by the great service they offer to their own customers.
We’re serious about service but this time we’ve taken things one step further and turned the tables on our team to understand what great service means to our customers.
do business with, and, importantly, to work for, is our talented team of people who dedicate themselves day in, day out to providing customers, suppliers and industry colleagues with the support and engagement that ensures our continued success.
Our teams also take our commitment to challenges shared by the industry very seriously, and this led to the launch,
Masala spices
Indian spices are what makes Indian food so delectable. Without spices, food would be bland and boring. Different types of food calls for different types of spices. But there are 5 main Indian spices. Here is the spices list: • Cumin seeds. • Coriander seeds. • Black mustard seeds. • Cayenne pepper. • Turmeric. The use of spices is not just limited to the flavour of food. Using spices definitely enhances the taste but Indian spices also have several health benefits. You may buy masala just to add a bit of flavour to your food but it also has several benefits that are great for you. For example, red chilli masala powder can help you cut down on fat and boost your immunity. The most favoured masala powder is Turmeric because turmeric has so many benefits. Turmeric can prevent cancer, aid in digestion and improve immunity. The benefits of spices are never ending. Jeera or cumin is very helpful in preventing nausea and gas. It is also helpful in improving blood cholesterol levels, promoting weight loss and can help with diabetes. Asafoetida powder or Hing can help in removing chest congestion. You can also prepare a masala mix like garam masala. Garam masala powder contains coriander, cloves, black pepper, cardamom, cloves, cinnamon, and nutmeg. This masala mix is used to make a variety of delicious dishes. In fact, if you do not want to go through the trouble of preparing this masala mix yourself, you can just buy garam masala and other mixed spices online. You can buy Indian spices and other masala powder from reputed brands on Retail marketing. All the Indian spices you can think of, you can find on Retail marketing. Just place your order and get it delivered right at your doorstep.
Masalas and Spices
Indian cuisine is incomplete without the masalas and spices used in them. They are the main ingredient of most of the dishes and add flavor, taste and color to your food. There are numerous masalas used in the Indian cuisine. Some of the most popular Indian masalas are garam masala, chicken tikka masala and paneer tikka masala. Similarly spices also play an important role in the taste and aroma of your food. You can buy a range of masalas and spices from different brands on Retail marketing’s online store. The taste of masalas may differ from one another slightly from one brand to another. As the flavors of non-vegetarian dishes are stronger, chicken masala, mutton masala and other meat based masalas are distinguished from the rest. Some of the most popular brands selling masalas are Aachi masala and MDH masala. These brands offer every kind of masala that you need. You can buy any masala under their range from Retail marketing’s online store. Similarly, when it comes to spices, the options are plenty as well. Indian spices that are very commonly used are coriander powder, turmeric powder and cumin powder. Jeera powder, ginger power and chili powder are common varieties of spices as well. Apart from powders, these spices and flavours even come in paste form. Ginger garlic paste and garlic paste are the two most common ones used in the Indian cuisine. These enhance the flavor of your cooked food in several folds and also adds a strong aroma to your dishes. Dabur is one of the brands that sells high quality ginger garlic paste in the market. It is important that these spices and masalas are bought from well-known and trusted vendors. Some local and unauthorized sellers sell adulterated products that may be harmful for our health. You can now buy from top brands that sell these products such as MTR, MDH and Aachi on Retail marketing’s online store. You no more need to step out of your house to do your grocery shopping. Retail marketing is your one stop shop for all your grocery and household needs. All you have to do is sit back on your couch and place your order and our efficient delivery team will have it delivered to your doorstep. Look out for great deals, offers and discounts while shopping online on our store. Use the best quality of masalas and spices in your food and elevate the taste of your food instantly!
Business ideas, Marketing and sales , promotions and advertising ideas , articles
Content Marketing Plan
Content Marketing Plan
brianoconn
Business Strategy, Social Media Marketing, Social Selling
February 11, 2015April 27, 2016
5 Minutes
As social media grows, the use of content marketing both as a social selling tool and as an audience engagement tool to acquire and retain customers has now taken centre stage within the marketing strategy. The great news is apart from time to preparing the content, content marketing is mostly free but there are some lessons to be heeded. Free publishing platforms like WordPress or Medium, and free content and link promotion on Scoop.it, LinkedIn, Twitter or Facebook amongst others make content marketing a go to tactic for any business.
Also listed below is some helpful resource lists covering content marketing guide content marketing tips content marketing promotion and content marketing publishing platforms.
Content Marketing is not Blogging
To ensure content market delivers, a business has to start out with the end in mind, what keywords are you targeting, is your content for industry education or brand promotion. Content articles need to be one thousand plus words and the content needs to be relevant and well written.
The use of content Marketing requires creating and sharing meaningful content (white papers, market research, industry insights, market articles) to attract and convert traffic into prospects, prospects into customers, and customers into repeat purchasers. The content a business needs to share should be closely related to what it sells; or more pointedly, words that will educate an audience, market segment or industry so they get to know, like, and be influenced enough to do business with your company.
Content marketing is not a one off event, it is an ongoing marketing and sales process that is scheduled, resourced and integrated into the companys marketing strategy. A companys content marketing goals should be to own the media space coverage for the topics selected or target keywords chosen.
A critical point to note is that content marketing is the art of reaching out to communicate with your customers and prospects without the heavy sales pitch. This has become known as non-interruption marketing. Instead of pushing out products or services sales messaging, using social selling techniques the business delivers information that makes the buyer more informed. The underpinning fundamentals of a content marketing strategy is that if a business delivers relevant, timely, valuable information to prospects and customers, they will ultimately reward the business with purchases and loyalty.
Content Marketing Creating a Deep Connection with Prospects and Customers
Effective content Marketing is not possible without well thought out and well written content. Quality content is important as it links and impacts nearly all aspects of the marketing strategy.
Content marketing strategy powers social media exposure.
SEO: Quality content with relevant keywords will impact on SEO and SERP.
PR: Content marketing drives successful PR as it shows readers the business cares about them not just their business self-interest.
SEM: For paid advertising to work, great content will deliver more traffic/leads.
Inbound marketing: Content is key to driving inbound traffic, sign-ups and leads.
Content marketing is about telling a different story; breaking through the clutter, winning more customers by marketing more intelligently.
The days when a business bombarded a prospect will sales calls and interrupted potential customers with mediocre content (brochures) that customers do not care about are over. Intelligent marketing uses content marketing to draw prospects and customers towards the business by creating information and content they actually find engaging and useful.
Content Marketing Guide
1. Choosing Content Topics
Start by selecting what industry, keywords, target audience and information you believe they would be interested in. Write about topics the business is knowledgeable on and has expertise in. A company selling interior design could write a fun article about interior design from the 70s you want to avoid. It is not a sales pitch or net, content topics are fishing lines that attract people towards the brand. Engage the customer, give before you ask.
2. Planning the Articles
This takes time and patience. Writing quality content of 1000 plus words could take 1 or 2 days. Over time, experience will shorten the thinking time but planning and writing takes time. Planning out your content topics a month in advance can make the writing easier and the final content of higher quality. Before writing anything, devote time to keyword selection, topic title, brainstorming the content messaging, finding sources for images and sound bites. So when the actually writing process starts is should be about crafting words.
3. Write Quality Content
Once the target audience, topic title and keywords have been decided upon, the process of crafting the words into an article can begin. Plan out how many quotes, sound bites you want to include. Always think quality, quality means grammar, sentence structure but more importantly is research based information like the information below on social media.
To put the potential impact of social media into perspective, here is some insightful statistics on buyer decisions.
57% of the purchase decision is complete before a customer even calls a supplier.
67% of the buyers journey is now done digitally.
4. Build SEO into content marketing
When writing articles (title and first paragraph) think SEO. Google and SERP now rewards higher word count articles and article topics that match the content along with visually focused (video, images). Think like Google does, does this content do a good job at connecting search users to quality, relevant information. Do a keyword search for the planned article title; strive to make it unique while still using the target keywords, example Easy Content Marketing Tips. The core SEO is content marketing but by including tips and easy it broadens the article appeal and reach.
5. Promoting the Content
Before you hit the publish button, check spelling and depending on your content platform make sure to tag it for search terms within the site. Now start promoting the article (posting on to LinkedIn, Facebook, Twitter, Pinterest etc.). Use a social bookmarking tool like AddThis to link your article to social bookmarking sites like Tumblr, Digg, Reddit, and Evernote. This takes time, do not publish and promote the published articles the same time every day or week. Publish the article, and then maybe give it a day or two before linking and promoting it.
6. Pause, Rest, Repeat
The old 80/20 rules applies to content marketing, it is 20 percent inspiration and 80 percentage work (research, thinking, planning and doing). There is no magic wand or short cuts, DO NOT outsource your content creation except to a trusted party who understands your business and marketing strategy. Do not copy and paste existing articles, use them for ideas and suggested wording.
Content marketing tips.
1. When posting a link on Twitter and Facebook also include an image
2. Share articles more than once over 2 or 3 weeks but change image/wording (not the article itself)
3. Try different times when posting on social networks
4. Adjust the content (posting title or wording) to suit the audience
5. Post the article links to multiple social bookmarks
Content Marketing Promoting your articles and links.
This is a list (not exhaustive) of where to post the article links. Using a social bookmarking tool like AddThis is free and will speed up the process. I find doing it from Firefox is quicker. Also try not to be logged into Google when posting.
LinkedIn, Facebook, Twitter, Scoop.it, Nowvia, Evernote, Storify, Paper.li, Reddit, Stumbleupon, Silk.co, Soup.io, App.net, Pearltrees, We heart it, Buffer, Quora, Klout, Google+, Digg, Bizsugar,Disqus, Tumblr, Pinterest, Plurk, Diigo, List.ly, Shareslide, Visual.ly, Bundlr, Soundcloud, Crunchbase, Sproutr.co, selfgrowth.com, prunderground (for PR and SEO), bitly, Owler, Imgur, LiveJournal.
Content marketing publishing platforms.
Some companies choose to have more than one content marketing platform. Most will use WordPress built into the site and also use a platform like Medium for other articles.
WordPress Blogger Medium Glipho LinkedIn Pulse Lifehack About.me Google Groups Typepad Svbtle Buzzfeed.
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Taggedcontent marketingcontent marketing plancontent marketing strategydigital marketingmarketingmarketing planmarketing plansmarketing strategySEOsocial media
Published by brianoconn
Online Sales training programs and online sales training courses via The Digital Sales Institute. Passion for helping salespeople succeed in their sales career.
View all posts by brianoconn
Published
February 11, 2015April 27, 2016
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