Expanding Your Brand in General Trade (GT)
At Retail Marketing, We help brands build and expand their presence in the General Trade (GT) market by providing end-to-end support, covering everything from distributor appointment to retailer-level activation. Our team works closely with businesses to ensure strategic product placement in kirana stores, grocery outlets, and local shops.
Building a Strong Distribution Network
We manage distributor appointments, ensure seamless supply chain integration, and provide marketing strategies to increase product visibility.
Retailer Activation & In-Store Branding
Our approach includes retailer activation, sales training, trade schemes, and in-store branding to maximize brand recall.
Performance Tracking & Market Insights
Additionally, we assist in tracking product performance, gathering market insights, and optimizing sales strategies. Our experts ensure that brands reach kirana stores, grocery outlets, and local shops nationwide.
What is General Trade?
General Trade refers to the traditional retail system in India, including kirana stores, general stores, medical stores, and wholesalers. Unlike modern trade, general trade relies heavily on distribution networks and personal relationships with retailers.
With over 12 million+ retail outlets in India, general trade offers huge market penetration and direct customer reach, especially in tier 2, tier 3 cities, and rural areas.
Our General Trade Services
✔ Distributor Appointment & Channel Setup
We help you identify, finalize, and onboard stockists, super stockists, and distributors in your target geographies.
✔ Retailer Mapping & Coverage Plan
We create a detailed plan to reach maximum outlets in your category — ensuring wider distribution and availability.
✔ Sales Team Hiring & Field Force Management
We recruit and manage experienced sales representatives (SRs) to push your product at ground level.
✔ Trade Promotion Planning
We help you create impactful trade schemes, discounts, and volume-based offers to incentivize retailers.
✔ POS Material & Visibility Execution
We provide banners, danglers, posters, shelf strips, and boards to build brand visibility at store-level.
✔ Sampling & Product Seeding
Get your products introduced to retailers and consumers through sampling campaigns, trial packs, and display units.
✔ Beat Plan Creation & Territory Mapping
We help in building efficient beat plans to optimize delivery, order collection, and retailer servicing.
✔ Retailer Loyalty & Engagement Programs
From reward-based schemes to training sessions — we ensure long-term engagement with your retail partners.
✔ Scheme Communication & Claim Management
We assist in proper scheme rollout, claim tracking, and communication between distributor and company.
✔ Pan-India Reach with Regional Focus
Whether it’s rural Maharashtra or urban Uttar Pradesh, our on-ground presence helps brands scale nationally with local insights.
Where We Operate
We work PAN India and have experience launching products in both urban and rural general trade markets.
Top Cities We Cover for GT Launches:
Mumbai
Delhi
Banglore
Hyderabad
Pune
Lucknow
Indore
Kolkata
Nagpur
Patna
Retail Marketing’s Task Force – Key Advantages
✔ Kirana & General Stores
✔ Provision & Grocery Stores
✔ Chemists & Medical Stores
✔ Wholesalers & Cash Van Retailers
✔ Cosmetic, Stationery & Local FMCG Shops
✔ Cold Beverages & Bakery Outlets
✔ Rural Retail Counters
Why Choose Retail Marketing for GT?
✅ Expert in GT Launches & Distribution Planning
✅ Strong Distributor Network Across 28 States
✅ Field Sales Team Setup & Monitoring
✅ In-depth Market Knowledge & Regional Expertise
✅ Transparent Reporting & Performance Tracking
✅ Affordable & Scalable Solutions for All Brand Sizes
We Can Help You to Sell Your Products
For Manufacturer or Importer
FIND DISTRIBUTION HERE
For Manufacturers Looking For Distribution Partners
📞 Ready to Launch or Expand in General Trade?
Whether you’re a new FMCG startup or an established brand, Retail Marketing is your reliable partner for GT entry, scaling, and growth.
👉 Contact us today and let us help you take your product to every corner of India — one store at a time!
📞 Call/WhatsApp: +91-9766209900
📧 Email Us: info@retailmarketing.co.in
🌐 Visit Us: www.retailmarketing.co.in
🚀 Boost your sales and market presence with Retail Marketing– The Ultimate Sales Growth Solution!
