We focus purely on retail Marketing - in a turn around situation
in a start-up or significant growth phase
wanting commercial due diligence
looking for value creation understanding
FMCG businesses who want a route to market
companies lacking internal resources to execute new projects/ideas - This is a complete strategy from the products leaving the factory to their placement on the shelves of the retailer and finally in the customers’ hands. We would usually start the process of a strategy review with an assessment of the product range of a given manufacturer and their suitability for various sales channels (e.g. retail, online, B2B, etc.) and assess the possible geographies of expansion. In the process we would consider and point out the chances of success and the required investment.
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| Following services are offered by RM in the field of retail marketing services: - Ensuring effective pricing communication
- Developing an effective marketing calendar, including promotion cycles and event relevance
- Effective merchandising strategies to coordinate with marketing activities
- Revision of existing or creation of new loyalty programmes
- E-commerce integration, including pricing strategy compared to other pricing
- Development of concepts for new business segments and integrating them in the current company structure
- Private label branding, communication and quality positioning
- Development of Vision, Mission and Values statements for external corporate or internal communication
Retail Marketing, Retail most frequently requested project for marketing is the range of activities undertaken by a retailer to promote greater awareness of the brand and its products, in order to increase sales. |
