We offer a lot more than a typical agent or broker, and describe ourselves as a full-service importer and distributor. We offer brand owners a full suite of complementary services, from sales and marketing, through consumer and category research, to logistics and IT solutions.
You’ve been on the food market circuit for a while and perhaps even have a couple of local retailers stocking your products, but how do you grow your stockists and reach new retailers potentially hundreds of miles away? The time might be right for you to start talking to food and drink wholesale distributors.
Working with food and drink wholesale distributors can be an effective way to reach a wide network of retailers and can significantly aid your business growth. However, there are several things to bear in mind before you start.
If you have been selling to a few local retailers directly you will be used to quoting them a trade (or buy in price) to which they will add on their margin to create the consumer (sell out) price. Working with a wholesale distributor adds a new element to the equation and the wholesale distributor margin needs to be accounted for. You need to have a really good handle on your cost price so you can calculate all the necessary margins:
We’re passionate about great food, and we spend a lot of time sourcing it and selling it, so we try to enjoy what we do. So if you want to know what we’re about, we can summarise it in three words: Family, Food, Fun.
We measure this by being first choice for all our major stakeholders – customers, brand owners, people, and our community.
marketing strategy will help you reach your business objectives
We know that taking time out of running your business to come up with a solid marketing strategy is difficult. That’s why work with business owners to create a marketing plan for you. Having a strategy in place will help you avoid wasting time and money on marketing activity that doesn’t work. Whether you want to grow, launch a new product, enter a new market or just outsmart your competitors, a marketing strategy can help you get there faster.
We need to get under the bonnet of your business; to understand your goals, identify your key sectors, profile your customers
RESEARCH
This where we take a ‘deep dive’ into your business. Researching your competitors, your brand and your offering will help us to help you stand out in a crowded marketplace.
PLANNING
Remove the guess work and inject some consistency into your marketing. Creating a 90-day activity plan that becomes your marketing ‘road map’ is just part of the process.
Marketing Collateral
Before approaching a wholesale distributor it is worth spending some time putting a simple sales presentation together covering:
Your brand – it’s ethos, vision, purpose and aspirations
USPs – any unique ingredients, flavour combinations or production methods
Products and usage – clearly list all available products and consider including serving or recipe suggestions
Pricing – depending on a wholesale distributor’s order quantity your pricing may vary but make sure you have some starting point calculations to discuss
Sales
Retail marketing has an extensive and highly capable sales team, covering the whole of the in every trade channel – multiple retail, impulse convenience, wholesale cash & carry, foodservice and…
Brand Management
Our product marketing team is the link between brand owners, and our sales team and customers. We allocate a dedicated product marketing manager to work with each brand, and be its champion within RH…
Category Management
Our approach is consumer and category-led. We have in-house expertise in providing customers and suppliers with all the necessary market insights to develop and execute strategies and tactics for…
Marketing & Public Relations
We provide a full range of solutions for both trade and consumer marketing, from in-store promotions and sampling, to advertising and PR. Our extensive experience running marketing and PR campaigns…
Logistics
Our base in High is the perfect location for distribution throughout . Brand partners and customers benefit from the environmental and cost efficiencies we generate through the supply…
Food Technology
Our team of in-house Technical Managers manage the technical relationship with all of our suppliers, overseeing all aspects of product safety and quality, while also responding to specific customer..
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Sales Outsourcing
Sales Outsourcing
brianoconn
Business Strategy, Business Tips
February 16, 2015April 27, 2016
3 Minutes
In Ireland, sales outsourcing or Sales-As-A-Service should be considered as it can offer multiple benefits to a start-up or growing business. Companies can boost its sales functions, accelerate sales and build the business faster by contracting in an interim sales manager or director for outsourced selling, business development or lead generation.
Outsourcing is nothing new as many Irish small businesses already outsource their PR, advertising, marketing or finance functions. In fact a number of recent studies have shown that mid-market companies that are using sales outsourcing can have a competitive advantage over companies that have all these sales functions in house. Lean, agile, high growth companies are now taking a different approach; they are finding sales partners with the experience to cost effectively and efficiently drive their sales strategy.
Building a sales team is not easy or cheap
Recruitment costs and time makes building a sales team no easy task. An outsourced sales partner fit in to take the same company approach to selling while also investing time in getting to know the business. An experienced sales outsourcing company can then provide the sales and marketing skills necessary to go out and win customers. The benefits to a business are instant access to an experienced sale professional who will short circuit the time to find the right markets, customers, messages, and media for exposure. An outsourced sales partner hits the ground running faster, cutting down on the ramp up time to target prospects and new customers.
The sales outsource partner should have the ability to refine or quickly implement the companys sales strategy. When a company needs revenue, to test or define a target marketing, outsourcing some sales functions is a way to get sales resources fast without any long term commitment.
A major benefit to a budget constrained or small business is that sales outsourcing cuts out a lot of the risk. The investment of time and money into hiring a full time sales person can lead to a company holding on to a person even when they are not delivering on the sales, whereas the agreement with an outsourced sales partner can usually be terminated within 30 days notice.
The Bitter Business is owned by a seasoned executive who has the proven experience and skills necessary to oversee a companys sales efforts and help the founders and management to put it on a path to success. The sales and marketing service on a risk-reward model can utilise existing business relationships, contacts and networking which is put at the disposal of the company. Also outsourcing sales is a great way to kick start demand generation for a smaller business and sales outsourcing means the business is free from having to generate leads from customers in order for the sales partner to start working.
Some advantages of sales outsourcing include
Implement fast and efficient sales strategy
To reduce the cost of sales (no salaries, fixed cost)
Grow the sales resources without adding fixed overheads
Access to sales experience and contacts
Short circuit the sales cycle
Test the best sales process to acquire customers
Find the right channels, customer sweet spots and market segments
Leveraging the skills and knowledge without incurring expense
Direct accountability to the business. Full transparency on sales pipeline
A faster return on investment in the sales efforts
Results driven as both sides are making an investment!
Outsourced sales services are focused on sales acceleration to a business (B2B, sales partners, channel or business partners). Areas where a business could deploy an outsource sales partner could be inside sales to generate and close leads, channel development to speed up the sales coverage, lead nurturing to work the sales pipeline or as an experience sales manager to refine and implement the sales strategy.
About The Bitter Business
The Bitter Business is focused as a sales accelerator. Working with a broad range of client companies, (mostly start-ups and smaller growth orientated business owners) to help them achieve sales and growth targets. We are based in Ireland but extensive experience in US, UK and EMEA markets. Using a combination of networking, social selling, prospecting, telemarketing and good old fashioned selling, the sales services are supported by deep insights into marketing and customer acquisition strategies.
53.336262
-6.224646
Dublin Southside, Dublin, Ireland
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Sales Lead GenerationIn “Business Tips”Lead GenerationIn “Social Media Marketing”Sales StrategyIn “Business Strategy”
Taggedbusiness developmentbusiness tipsinterim sales managerlead generationoutsourced salessalessales lead generationsales leadershipsales leadssales managementsales outsourcingselling
Published by brianoconn
Online Sales training programs and online sales training courses via The Digital Sales Institute. Passion for helping salespeople succeed in their sales career.
View all posts by brianoconn
Published
February 16, 2015April 27, 2016
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