ACTIVATING RETAIL GROCERY SALES
How do you raise in-store sales of a Noodles brand, without employing the standard old-lady-in-a-hairnet-sampling tactics inside the grocery store? Fulcrum was tasked with creating a local market activation program to raise general awareness, trial and sales of premium Charter Reserve deli products.
Promotional Activity Tracking / Post Testing
Overall, advertisers use post-testing to plan future advertising campaigns, so the approaches that provide the most detailed information on the accomplishments of the campaign are most valued. The type of post-testing of the campaign that have achieved the greatest use among major advertisers, we will do continuous tracking, in which changes in advertising spending are correlated with changes in brand awareness, and longitudinal studies, we will conduct research with the same group of respondents were tracked over time. With the longitudinal approach, it is possible to go beyond brand awareness, and to isolate the campaign’s impact on specific behavioral and perceptual dimensions, and to isolate campaign impact by media in different ways.
Key projects carried out by the fulcrum Research team in the FMCG and retail sector involved product, brand image and advertising research. In standard marketing research, we rely on our proprietary dedicated fulcrum Brand Image methodology. We also have experience in researching consumer shopping and eating habits.
| Noodles Evidences dating back to 4000 years claim that the very first primeval mentioning of noodles is from China. Enthrallingly, during those days noodles were not like long strands of dough but were in the form of little bits. Such kind of noodles were then called as mian pian, which are still popular in China. Noodles, a staple food in many cultures are made from unleavened dough which is stretched, extruded, or rolled flat and then cut into variety of shapes. Long, thin strips that are sometimes flat too are definitely the most common variety. Other varieties of noodles are cut into helices, strings, shells, tubes, waves; they can also be folded over or cut into desired shapes. Usually cooked in boiling water with edible oil & salt, noodles can be pan fried, deep fried & can be served with soups & variety of sauces. Become a distributor & dealer of rice noodles, hakka noodles, wheat noodles, chicken noodles, egg noodles, spicy noodles, vegetable noodles and many more. |  |
We help You to Sell your Product
From Sales Team Deployment, Direct Sales, B2B Sales, Local Area & Territory Mapping, Sales Closure to Collection of Payments,
we do everything to help you achieve your sales target.
This sales outsourcing company in India holds the key to success for all business types and sizes.
If you have a product, we can sell it for you.
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Find Agents or DistributorRetail Marketing is specialised in selecting the right agent or distributor for your exports. We are active in over 30 city around the Maharashtra. We live there, work there, know the culture and speak the language. And we think from the perspective of the local distributor.
| Retail SalesWe have a highly skilled retail sales team who have substantial expertise and specialist knowledge. We cover the whole of the Maharashtra across all trade channels from small independents, wholesale, cash & carry, convenience and food service, and thrive on building strong relationships with all our customers. | Marketing StrategyRetail marketing offers support for FMCG manufacturers in their retail strategy development, especially in regards of their positioning with various retailers or route-to-market. Due to our significant retail knowledge we are able to provide investors in manufacturing a different perspective for their sales and marketing strategy and enhance their understanding of the retailers’ needs and targets. |
OUR SERVICES
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Food and Beverage Categories
Food & BeveragesFood and beverage companies continually face market challenges due to increased demand for new products. Meeting this need must be balanced with maintaining the profitability of core products. Successful food and beverage marketing includes a comprehensive marketing campaign. Successful food and beverage marketing includes a comprehensive marketing campaign.retail Marketing works with your company’s goals and budget to create a customized online marketing plan. | 
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Ready to Eat & Instant Food Mixes
| Pickles, Jams & Ketchups
| Spices & Masala
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Snacks & Namkeen
| Chocolates, Biscuits & Cookies
| Bakery & Confectionery Products
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Juices, Soups & Soft Drinks
| Tea & Coffee
| Ayurvedic & Herbal Health Supplement
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