We offer a lot more than a typical agent or broker, and describe ourselves as a full-service importer and distributor. We offer brand owners a full suite of complementary services, from sales and marketing, through consumer and category research, to logistics and IT solutions.
You’ve been on the food market circuit for a while and perhaps even have a couple of local retailers stocking your products, but how do you grow your stockists and reach new retailers potentially hundreds of miles away? The time might be right for you to start talking to food and drink wholesale distributors.
Working with food and drink wholesale distributors can be an effective way to reach a wide network of retailers and can significantly aid your business growth. However, there are several things to bear in mind before you start.
If you have been selling to a few local retailers directly you will be used to quoting them a trade (or buy in price) to which they will add on their margin to create the consumer (sell out) price. Working with a wholesale distributor adds a new element to the equation and the wholesale distributor margin needs to be accounted for. You need to have a really good handle on your cost price so you can calculate all the necessary margins:
We’re passionate about great food, and we spend a lot of time sourcing it and selling it, so we try to enjoy what we do. So if you want to know what we’re about, we can summarise it in three words: Family, Food, Fun.
We measure this by being first choice for all our major stakeholders – customers, brand owners, people, and our community.
marketing strategy will help you reach your business objectives
We know that taking time out of running your business to come up with a solid marketing strategy is difficult. That’s why work with business owners to create a marketing plan for you. Having a strategy in place will help you avoid wasting time and money on marketing activity that doesn’t work. Whether you want to grow, launch a new product, enter a new market or just outsmart your competitors, a marketing strategy can help you get there faster.
We need to get under the bonnet of your business; to understand your goals, identify your key sectors, profile your customers
RESEARCH
This where we take a ‘deep dive’ into your business. Researching your competitors, your brand and your offering will help us to help you stand out in a crowded marketplace.
PLANNING
Remove the guess work and inject some consistency into your marketing. Creating a 90-day activity plan that becomes your marketing ‘road map’ is just part of the process.
Marketing Collateral
Before approaching a wholesale distributor it is worth spending some time putting a simple sales presentation together covering:
Your brand – it’s ethos, vision, purpose and aspirations
USPs – any unique ingredients, flavour combinations or production methods
Products and usage – clearly list all available products and consider including serving or recipe suggestions
Pricing – depending on a wholesale distributor’s order quantity your pricing may vary but make sure you have some starting point calculations to discuss
Sales
Retail marketing has an extensive and highly capable sales team, covering the whole of the in every trade channel – multiple retail, impulse convenience, wholesale cash & carry, foodservice and…
Brand Management
Our product marketing team is the link between brand owners, and our sales team and customers. We allocate a dedicated product marketing manager to work with each brand, and be its champion within RH…
Category Management
Our approach is consumer and category-led. We have in-house expertise in providing customers and suppliers with all the necessary market insights to develop and execute strategies and tactics for…
Marketing & Public Relations
We provide a full range of solutions for both trade and consumer marketing, from in-store promotions and sampling, to advertising and PR. Our extensive experience running marketing and PR campaigns…
Logistics
Our base in High is the perfect location for distribution throughout . Brand partners and customers benefit from the environmental and cost efficiencies we generate through the supply…
Food Technology
Our team of in-house Technical Managers manage the technical relationship with all of our suppliers, overseeing all aspects of product safety and quality, while also responding to specific customer..
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Lays Chips retail shop marketing Outsourcing firm |
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Use Differentiation-To Be Desirable
Market Differentiation is the way that you make your business or product more desirable than all the others like it.
Whether you are in a niche market or not, your business has to be different than the rest, or people will have no reason to buy from you instead of anyone else. This is the heart of competition. And it depends on creativity, integrity, and current trends.
Strategic marketing can come in many forms. I spoke to a business owner yesterday and he said the last time his business was this bad was in the early 1980?s. Back then he owned a car repair station and business was so bad he couldnt pay people to come in an do an oil change.
He and his partner went after business by driving around town and helping people who had broken down in their cars. They were so appreciative that they started to patronize the business.
It is critical during these times to put together a marketing plan that is strategic and different. Differentiate your company and ask yourself What are you willing to do to get the business?
A marketing plan starts with understanding what your companys worth is to someone else. Worth being its brand value, product value, customer service value, location convenience value, etc. The worth of the company can be based on different matrixes including your percentage of consumer spending in that industry, competitive ranking, brand perception from customer data, etc.
When you understand your companys worth and the value each element of your company brings to a customer you can then evaluate and tweak or change the products and services you offer including pricing, packaging, merchandising, marketing and advertising. Strategic marketing planning then becomes an element of the data from the company worth and finding differentiation opportunities and niches have more validity while increasing the plans success rate.
Lays Chips retail shop marketing Outsourcing firm | Lays Chips sales Agents,
