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Snacks and Namkeens
Snacks and Namkeen
Processed Food
Namkeens
Snack Foods
Salted Snacks
Potato Chips
A small serving of savoury food that is consumed between meals is known as snacks. They are available in various forms, either packaged or prepared right at home. Snacks that are made at home can include those that are made using fresh ingredients or processed ones that can be cooked instantly. Although snacks can vary from country to country, in India, there is a huge variety of scrumptious street food and fried goods that are considered as evening snacks. These include lip smacking samosas, chaats, Pani puri and even noodles. However, it is not always possible to go out and have them whenever you are craving for a bite. Food sold on the streets might be hygienic at times and eating a large quantity may cause health issues, hence, packaged delights are re perfect alternative to street snacks. You can order these packaged snacks online at Big Basket, saving time and allowing you to satiate your hunger pangs in the middle of the day. There are many types of namkeen snacks that can be bought in India. Some are inspired by famous snacks from around the country while others introduce us to the flavours of the world. Let’s take a look at some of the snacks that are available in India. 1. Bhujia- The market ruler when it comes to snacks, Bhujias are influenced by the snack cultures of Rajasthan, especially Bikaner. Originally made from gram flour, Bikaneri Bhujia is now available in a variety of flavours that include mint, chilli as well as sweet and sour. Mixtures are another category of bhujia that has taken a contemporary turn and is available in a number of types the most famous of which is the Navratna Mixture that contains Bhujia, cornflakes, peanuts and moong dal among others in a spiced mixture of coriander, chilli and pepper. 2. Chips – Undoubtedly one of the favourite munchies ever, potato chips are the preferred snacks in almost every party. Made from thinly cut slices of potato that are either fried or baked till they turn wafer-like and crunchy, these chips are available in many flavours.
Find A Distributor fruit concentrate
Whether you’re the proud owner of a baked goods empire or an organic farmer, here’s how to find a food distributor that meets your needs.
Whether you’re the proud owner of a fledgling baked goods empire or an ambitious organic farmer, you’ll need to follow many of the same steps as you look for a distributor for your product.
Cracking into the food industry requires a fresh approach if you want your products to shine on shelves. I’ll explain key steps to introduce your brand to retailers, restaurants, farmer’s markets, schools, hospitals, and even online providers.
Sales are climbing, your customer base is expanding, and it’s becoming more difficult for your company to handle the demand on your own. This is generally the point where you will look for food distribution companies to help boost productivity and effectively expand operations.
Here are a few things to look for as you search for the right partner.
Look for fruit concentrate retail sales
The first step to forming a fruitful union with a food distributor is to learn which company best aligns with your brand’s mission and vision. Things like freshness, quality ingredients, and the masterful production of your most prized recipes top most people’s lists.
Ask your potential distributor about the types of products they currently carry. Some food distributors produce and transport mixed inventory (i.e. conventionally grown and certified organic). Others are strictly organic providers. There are pros to dealing with both groups but, essentially, the goal is to find the most qualified distributor capable of reducing time and effort you have to commit to production, marketing, and transportation.
Decide which type of distributor you’ll need
Next, you need to have a clear understanding of exactly who you’re dealing with and what they offer. All distributors aren’t created equally. It’s important to know what they are capable of handling. There are distributors who only handle transportation. Others offer marketing and sales strategies. When it comes down to distribution, you’ll also face differences in region, retail partners, and overall involvement.
distributors fruit concentrate
Some companies operate through a nationwide arrangement and distribute food from manufacturers and kitchens throughout the country. They boast established relationships with prominent retailers, which makes them powerful influencers across various industries.
When you expand your brand with a nationwide distributor it grants you access to a seasoned route that directly leads to retailers your target audience trust to satisfy their needs. Just be mindful, competition can be stiff when you pitch a nationwide distributor. Be prepared to prove your brand is ready to withstand such a drastic boost in production.
Regional distributors fruit concentrate
Regional (or local) distributors have access to a smaller geographical location, so they naturally offer less brand recognition. Although regional distributors may not have access to major food chains, there are other advantages like personalized interactions and greater engagements with their contracted manufacturers.
Specialty distributors
If you’ve built your brand around a specialty food item, whether because of handling or an isolated sales area, there are also specialty food distributors that may be more experienced in handling your specific product. Specialty distributors may be more equipped to handle your product’s delicate handling needs, but it may cost a bit more to make it onto that exclusive list.
How to find a food distributor
Conduct a search
Since we’re living in such a glorious age driven by accessible information, finding distributors has become easier than ever. Start with an online search query. (Be sure to include the type of distributor you’re looking for.) Create a long list of possible partners, then narrow down your options.
Ask for referrals
Ask around to see what distributors your current retailers trust. You can also run a few names from your list past a specific retailer to get some additional insight on the distribution company’s reputation.
Meet and greet potential distributors
Attend a few trade shows and sales expos to network with successful business owners and meet distributors in person. It’s nice to get a direct feel of who the company is and how they’re prepared to help you take your product to the next level.
Build a relationship
Take all the information you’ve gathered, from online searches, retailers and manufacturers, and distributors firsthand, and identify the most promising options. As a final step prepare a persuasive pitch that piques a distributors’ interest. Your potential partnership will take shape through the power of your pitch. Don’t take this step lightly, your future depends on it.
Tips on working with a distributor
Working with a distributor can take a tremendous amount of stress off your shoulders. However, once you form a partnership that doesn’t mean your work is over. Even after you deliver the perfect pitch, and setup a meeting to discuss next steps, there are a few things to consider:
Sales guidance – If your distributor does not offer sales strategies, you’re 100% responsible for anything outside of step-by-step distribution.
Cost margins – Different services warrant different cost margins from the distributor, so be prepared to price your product accordingly. Always make sure you have a clear understanding of your margins.
Distribution timelines – The time elapsed between signing a contract and shipping your products can take anywhere from a few weeks to a couple months. Be sure to check to see how long the distributor estimates the process will take and consider how many new product launches they have to facilitate.
Even if your product is one of hundreds (or even thousands) produced with a distributor, you should still expect to feel a sense of personalization. You want to be sure that you’re trusting your legacy with a competent organization that values your brand as if it were their own business.
Business ideas, Marketing and sales , promotions and advertising ideas , articles
C K Ranganathan, CEO of CavinKare: Rags-to-riches!!
C K Ranganathan, CEO of CavinKare is somebody who changed the rules of the FMCG game. He is widely regarded as the man behind the sachet revolution. The FMCG business is becoming increasingly complicated with the biggie HLL competing with regional players in various parts of India. HLL battles it out with CavinKare in most of the Southern markets. CavinKare has registered tremendous growth and has ambitious plans to expand its product portfolio. CavinKare acquired Ruchi Food Products (known more for their pickles!) about two years ago and is currently making a foray into international markets.History: 1983, C K Ranganathan started selling shampoos in a sachet with an investment of Rs 15,000 and dared to take on the multinationals, Lever and P&G, the unquestioned leaders in that segment.Present: This year, Ranganathans company, CavinKare, ended up with a turnover of a little over Rs 500 crore. Ranganathan is positive he can touch Rs 5000 crore in the next 10 years and can emerge as an Indian multinational.So how did Ranganathan become a tycoon? His father, Chinni Krishnan, a school teacher, had an entrepreneurial streak in him. He was also an inventor of sorts. He had started a small-scale pharmaceutical packaging unit and gone on to manufacture pharmaceutical products and cosmetics. The father may not have become a big time businessman, but he had a few radical ideas about the Indian consumer. He wanted the common man to have access to what was then termed as rich mans products. He also believed in packaging for single-time use. The sachet which was to revolutionise FMCG marketing was his creation.When his father passed away, Ranganathan, a fresh graduate entered the family business. His brother C K Rajkumar had been the brain behind Velvette International and the successful launch of Velvette shampoo sachets in the early eighties. However, Ranganathan wanted to branch off on his own. He had clear ideas about how to do business. He started Chik India as a small partnership firm, Chik being an acronym for his fathers name. The partners were his mother and grandmother. Chik India started off by offering a single product, Chik shampoo. Ranganathan took the then shampoo market by storm, selling his Chik brand of shampoo at a much lower price than other shampoo sachets which were selling at Rs 2. He targeted rural and small-town consumers who used soaps to wash their hair. Didnt he offer his sachets at an unbelievable price of 50 paise? How could he have made any money? Ranganathan says he didnt start off with 50 paise pricing. He introduced the sachet at 90 paise. Only by 1998 the 50-paise pricing happened. And thats when the multinationals sat up and noticed him. This was one regional player who was there to stay and also was giving them a good run for their money. With the volumes he had built up by then, his margins became quite healthy in spite of the low price. He would never admit to it, but his company was obviously cocking a snook at Lever when it changed its name from Beauty Cosmetics to CavinKare ( CK). The folks at Calvin Klein, a Unilever brand, were surely not amused. In an earlier interview Ranganathan has said the similarity to the original CK was coincidental though not entirely unwelcome. Says he: It is a tribute to my father Chinni Krishnan. Also, Cavin in ancient Tamil means beauty and grace.From the beginning, Ranganathan was quite sure he wanted to have his own distribution network. He did not want to piggyback on some larger manufacturers set up. (His elder brother had burnt his fingers by tying up with Godrej). He said in an interview four years ago, I was very clear that I did not want to mess up my focus by getting involved in production when there are highly skilled and competent people to do the job for you. My focus was to build brands, be hands-on where marketing and distribution was concerned. He now says, I had a basic product, the shampoo. I played around with these ideas. How did he do that? I introduced the concept of fragrance. Which was a revolution then. If you opened the sachet, the entire room would be filled with fragrance. This obviously appealed to his target consumers. This was a period when the small company had no money for advertising. But understanding that the concept of fragrance worked, Ranganathan targeted the stockists. When we went to visit them, we use to spray fragrance outside the packs. The stockists couldnt help noticing the lingering fragrance. They did this till Chik shampoo became an established name. But what really worked was the bring empty sachets and take shampoo sachets in return offer. His competitors sneered. They said he was giving away sachets as charity. But Ranganathan proved his critics wrong. Sales zoomed from 35,000 sachets to 12 lakhs. Initially we took any sachet, but after three months we restricted it to Chik sachets. But the idea had caught on, and it didnt make any difference to the popularity of the offer. With increasing cash flows the company finally got some funds for advertising. The next step was the introduction of floral fragrances like rose and jasmine. The sales rose to 35 lakh sachets. From then there was no looking back, says Ranganathan.People who have worked with Ranganathan say that he has an intuitive understanding of the consumer and the market, particularly the South Indian consumer. Says Suguna C Swamy, a senior advertising professional who has worked on campaigns with Ranganathan, Show him a commercial, he will know how people will react.Today Chik is the second largest shampoo brand after Clinic Plus.Ranganathan then moved on to selling pickles in sachets. Now putting pickles in sachets is not as simple as it sounds. There is oil, pieces of pickle and spices all of which have to be packed in pouches. Consistency in quality and standards has to be maintained. It cant be allowed to leak. Ranganathan managed to create the right sachet and packaging. And he became the market leader in Tamil Nadu within a year. The next launch was Nyle herbal shampoo in 1993, which faced tough competition from the existing manufacturers. This was targeted for the middle class, and established itself within three to four years and has gained respectable market share. Then there is Meera hair wash powder, easily the market leader. As Ranganathan explains it, he looks for products which fulfill a felt need. Another launch during this period was the Fairever cream in the fairness segment. Levers Fair & Lovely is the market leader. CavinKare found that people were not ready to accept a new brand. There was a lot of resistance. We did our research. We had to have a USP to promote the product. We discovered that milk and saffron worked well to lighten the skin with external application too (Its usually thought that drinking milk with saffron makes you fair). Today Fairever is the no. 2 brand in the fairness segment.A lot of work was done to popularise the Indica hair colouring as well. Actually we thought of the name Indica before the Tatas came out with their car, he says. Again this was not an easy market to break into in 1998. Once it was decided to turn into herbal hair colouring, the sales picked up. Ranganathan has not achieved success in everything. For various reasons, his foray into perfumes and deodorants have not had the same acceptance like the other products. However, Ranganathan is not the kind who lets failures faze him.Says Nandakumar, He is an avid listener, he doesnt talk much. You can tell him there are flaws in some of his ideas. He will buy it, work on it, refine it and come back. Ranganathan gets up everyday at 5.30, sorts out his days activities, swims for half an hour (he is a fitness freak), spends time with his three young children and is off to work. He reads only management books, likes to watch comedies and takes short holidays with his family every three or four months. At other times, he thinks about becoming an international company. I like challenges, he says. Challenges are what he is looking forward to in the next few years.A few months ago, the company launched Tex, a toilet cleaner (short for toilet expert) in, of course, a sachet. Now toilet cleaners have a corrosive base: it is near impossible to pack them into a sachet. But CavinKare has achieved this. When first packed in a sachet, the cleaner was oozing out. A lot of work went into it again to get the package right. A little known fact about CavinKare is that one of the group companies is a very modern packaging unit. It supplies to many big names in industry like P&G, Henkel, ITC, Britannia, Godrej, Kelloggs and so on. Tex is doing very well in Tamil Nadu. There are two new hair oils to hit the market soon, Meera and Nyle. Nyle is an up-market product with a very different packaging. Herbs are kept in tubes, which are placed inside the oil for constant interaction.Going global is the next priority. CavinKare already has fully owned subsidiaries in Indonesia and Bangladesh. It is seriously looking at all the neighbouring countries, the Gulf and Egypt. Plans are being finalised to enter the US market this year. Food products will possibly become even larger than the personal care products. Then there are the exclusive CavinKare Salons, Green Trends and Lime-Lite and which have been set up already in three metros. Ranganathan feels the salons offer a tremendous opportunity. He dreams of setting up 1,000 salons in the next 10 years. They will be the vehicles for top of the line products. Will he be able to achieve all this? My strength is I deliver on my claims, he says gently. For more details: click here This guy is gona create new HLL !!
