Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
Business ideas, Marketing and sales , promotions and advertising ideas , articles
Best Clothing Brands In India
Every young likes to be fashionable.The apparel market, the entry of both national and international brands transformed the choice and preference of the Indian public.Indian shoppers are becoming more and more brand conscious. They now dont mind spending a few extra bucks on buying high-quality brand-label clothing. There are hundreds of Clothing brands which compete to gain the trust of the Youth but one should be careful as to which one to believe.
Different brands have different portfolios and products to lure the customer attention. All Brands offering the best of products to the Youths. However, choosing the best Clothing brand does not only depend on the Price,or Product but also on the Quality, Customer satisfaction and also on the overall reputation.
Here are some of Best Clothing Brands in India
1Allen solly
Allen Solly occupies the topmost position in the Indian clothing industry. The brand, launched in 1993, is owned by the Aditya Birla Group. Indias largest and fastest growing branded apparel companies and a premium lifestyle player in the retail sector. This brand is all about quality, innovation and style. The vibrant colors, unique designs, sharp cuts, perfect fit, and comfortable textures.
2Park Avenue
Park Avenue provides stylish and innovative wardrobe solutions to well-dressed gentlemen. This is an Indian brand which was launched in the year 1986. Park Avenue offers a variety of clothing products such as suits, jackets, trousers, t-shirts and winter wear.
Park Avenue evolved into an innovation brand offering leading new styles to the corporate world and won the Best Design Concept of the year Award for Innovative AUTOFIT Concept.
Read More! Best Ice Cream Brands of India
3Levis
One of the well-known brand for denim and jeans. It is an American brand launched in 1853.Levi Strauss & Co. is one of the worlds largest apparel companies and a global leader in jeans. Their extensive line of jeans of this brand is known worldwide for their fabulous fit, sexy cut, and quality fabrics.
4Lee
The company was formed in 1889 by Henry David Lee as the HD Lee Mercantile Company at Salina, Kansas producing dungarees and jackets.The brands line of jeans is highly popular among youth, for their durability and timeless style.
5Pepe Jeans
Pepe Jeans is an international brand that was launched in the year 1973 in London. Within a very short space of time and for no other reason that the jeans were good quality and fitted well, business started to boom.The brand first entered in the Indian market in 1989. Besides fashionable clothing lines for men and women, the brand is also planning to bring in a comprehensive range of kids wears to India very soon.
6Wrangler
Wrangler is an American clothing brand that was founded in the year 1947.It is known for high-quality clothing for men especially. It also gives warranty of 1 year on every product.Wrangler has since introduced several other lines that are more designated towards a specific group or demographic. VF Corporation is the owner of the brand while Arvind Mills Ltd possesses the licence to manufacture and sell the apparels of the Wrangler brand in India.
7Spykar
Spykar begins with its foundation in 1992 with carefully crafted collection aimed at youth by Prasad Pabrekar.Spykar is built on an unwavering passion for creating garments that fit perfectly and ensure unparalleled quality.This youthful apparel brand of India is known for keeping pace with the latest fashion trends and for bringing the international touch to Indian wears.Spykar, the unisex Jeanswear brand has come a long way in establishing itself as Indias most trusted denim brand amongst the youth.
Read More! Best Dinner Sets Brands in India
8Flying Machine
Flying Machine is an Indian top most brand preferred for comfortable clothing, especially comfortable jeans.Flying machines offer a wide range of clothing for both men and women such as shirts, jeans, jackets, trousers, sweaters, etc.Born in the year 1980, we were considered a cult for the next 10 years. Its really hard to find a fashion conscious male from that time in India.
9VanHeusen
Van Heusen is an American clothing company which is a complete clothing brand for both men and women. The company is not the old one in the Indian market, it was established in 2006. Although had made a good marketplace.The clothes of this brand are known for their profound elegance. The brand has become very popular within ten years of its launch and has also emerged as one of the topmost clothing brands of the country It is known for formal clothing.
10Mufti
Established in 1998, Mufti is an Indian brand launched in Mumbai. It is known for denim and jeans.Variety of apparels are offered by the brand although the denims and the jeans manufactured by the company form a major portion of their products. The brand has 1400 multi-brand outlets, 110 large format stores and 250 exclusive brand outlets in the country.
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