| beverages mixes In-shop marketing company , Food and drink distribution is a complex business with thousands of customer businesses with their individual needs from their wholesalers and product manufacturers. There’s also an increasing number of ways to engage, inform and supply those customers. Our members provide food and associated products to over 400,0 retail and catering businesses, either by direct delivery or via cash and carry depots. Their customers range from small independent stores to large restaurant chains, and from local coffee shops to hospitals and schools. |  |
We also work with product suppliers to help them take advantage of the opportunity to grow their brands through partnerships with us
food and drinks distributor offering a wide variety of specialist products. Our diverse selection of ranges of foods and drinks allow us to cater for all types of businesses from brand names to continental products.
distributor of speciality foods for the retail, wholesale and food sectors. We are passionate about distributing specialist food products with authenticity and provenance from around the world.
A partner of choice for many prestigious food brands, we offer an unparalleled selection of products including traditional product.
customers range from small independent stores to large restaurant chains, and from local coffee shops to hospitals and schools.
where you can build the future you choose for yourself. Many of today’s business leaders started as school
our hub of wholesale and retailer – a meeting place for suppliers, wholesalers, service providers and other stakeholders to come together and discuss non-competitive issues. We facilitate discussion of efficiency in distribution, understanding our customers’ needs, and closer co-operation between the links in the supply chain.
Its current work includes strategies for recruiting, developing and retaining new talent into the sector, and discussing ways to standardise procedures in the ordering and transport of products between supplier and wholesalers.
we can recommend some agencies who can help you understand your target market, the retailers and caterers our wholesalers supply. With their help, you can tailor your products, promotions and marketing to capture first the interest and then the orders from this vast customer base – and the knowledge and data they provide will massively help you make the most of your partnership with a wholesaler.
Our diverse selection of ranges of foods and drinks allow us to cater for all types of businesses from brand names to continental products.
If you are looking retailer or distributors for your products .
we offer you variety of marketing and advertising services for your best product
great service starts by employing great people, taking time to learn about our customers’ business, and being inspired by the great service they offer to their own customers.
We’re serious about service but this time we’ve taken things one step further and turned the tables on our team to understand what great service means to our customers.
do business with, and, importantly, to work for, is our talented team of people who dedicate themselves day in, day out to providing customers, suppliers and industry colleagues with the support and engagement that ensures our continued success.
Our teams also take our commitment to challenges shared by the industry very seriously, and this led to the launch,
Masala spices
Indian spices are what makes Indian food so delectable. Without spices, food would be bland and boring. Different types of food calls for different types of spices. But there are 5 main Indian spices. Here is the spices list: • Cumin seeds. • Coriander seeds. • Black mustard seeds. • Cayenne pepper. • Turmeric. The use of spices is not just limited to the flavour of food. Using spices definitely enhances the taste but Indian spices also have several health benefits. You may buy masala just to add a bit of flavour to your food but it also has several benefits that are great for you. For example, red chilli masala powder can help you cut down on fat and boost your immunity. The most favoured masala powder is Turmeric because turmeric has so many benefits. Turmeric can prevent cancer, aid in digestion and improve immunity. The benefits of spices are never ending. Jeera or cumin is very helpful in preventing nausea and gas. It is also helpful in improving blood cholesterol levels, promoting weight loss and can help with diabetes. Asafoetida powder or Hing can help in removing chest congestion. You can also prepare a masala mix like garam masala. Garam masala powder contains coriander, cloves, black pepper, cardamom, cloves, cinnamon, and nutmeg. This masala mix is used to make a variety of delicious dishes. In fact, if you do not want to go through the trouble of preparing this masala mix yourself, you can just buy garam masala and other mixed spices online. You can buy Indian spices and other masala powder from reputed brands on Retail marketing. All the Indian spices you can think of, you can find on Retail marketing. Just place your order and get it delivered right at your doorstep.
Masalas and Spices
Indian cuisine is incomplete without the masalas and spices used in them. They are the main ingredient of most of the dishes and add flavor, taste and color to your food. There are numerous masalas used in the Indian cuisine. Some of the most popular Indian masalas are garam masala, chicken tikka masala and paneer tikka masala. Similarly spices also play an important role in the taste and aroma of your food. You can buy a range of masalas and spices from different brands on Retail marketing’s online store. The taste of masalas may differ from one another slightly from one brand to another. As the flavors of non-vegetarian dishes are stronger, chicken masala, mutton masala and other meat based masalas are distinguished from the rest. Some of the most popular brands selling masalas are Aachi masala and MDH masala. These brands offer every kind of masala that you need. You can buy any masala under their range from Retail marketing’s online store. Similarly, when it comes to spices, the options are plenty as well. Indian spices that are very commonly used are coriander powder, turmeric powder and cumin powder. Jeera powder, ginger power and chili powder are common varieties of spices as well. Apart from powders, these spices and flavours even come in paste form. Ginger garlic paste and garlic paste are the two most common ones used in the Indian cuisine. These enhance the flavor of your cooked food in several folds and also adds a strong aroma to your dishes. Dabur is one of the brands that sells high quality ginger garlic paste in the market. It is important that these spices and masalas are bought from well-known and trusted vendors. Some local and unauthorized sellers sell adulterated products that may be harmful for our health. You can now buy from top brands that sell these products such as MTR, MDH and Aachi on Retail marketing’s online store. You no more need to step out of your house to do your grocery shopping. Retail marketing is your one stop shop for all your grocery and household needs. All you have to do is sit back on your couch and place your order and our efficient delivery team will have it delivered to your doorstep. Look out for great deals, offers and discounts while shopping online on our store. Use the best quality of masalas and spices in your food and elevate the taste of your food instantly!
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Sunfeast foray into Biscuits
Major players in biscuits who dominated the industry long back were Parle and Britannia. With that there were smaller brands in various regions. Instead of all this ITC took a bold step to hit on these biscuit mammoths making 82% of industry (in 2004)Now the important question at hand is the reason why ITC entered into this product category. Let me enumerate some reason:Food segment is Rs. 550,000 crores (112 b$)6% is FMCG (Branded and packaged) Rs. 33000 crores In developing markets, the above percentage is as high as 95%. So looking into future, Indias will have more organized and branded food product categories. It will lead to dual effect: Increase in base of biscuit segment and Increase in % of branded food categories ITC has a great scope to be a branded player Branded Biscuits industry come out to be around Rs. 4000 crores Increasing at the rate of 12 to 14% yoy Synergies with ITC core competencies (value addition to wheat with Aashirwad Atta brand)Biscuits as a segment positively effects the bottom lineThreats for ITC: Behemoths like HLL tried their hand in this segment but unsuccessful (Max brand exit in 2005)Reason for Entry into BiscuitsInnovation: Research revealed that the category had gaps which ITC could settle into. Findings revealed that consumers wished to taste new and innovative products. That was precisely what the competition had not done in a big way. Glucose was Glucose and same is the case with Marie. The company decided that this could be its biggest point of attack. In 2003, ITC launched Sunfeast with six ranges. But it was a calculated risk. ITC stuck to category favourites like Glucose, Marie and Bourbon cream. Along with that, it also launched innovations such as orange-flavoured Marie, Marie light and butterscotch-flavoured cream biscuits. In 2004, Sunfeast followed this up with the launch of Sunfeast Milky Magic. More recently, it also has launched the Sunfeast Snacky and Sunfeast Golden Bakes. The biscuits industry had not witnessed any major product innovation in years. Consumers were just waiting for something new, something fresh, when Sunfeast happenedDistribution: Distribution is the key for FMCG products. In biscuit category, distribution and visibility is extremely important as it’s partly an impulse purchase product. Priya Gold, which entered the western region in 2000, is struggling to find its feet even five years later. However, in this regard, Sunfeast did not stumble. The main credit goes tobacco business its understanding and deep grasp in distribution. But it was not limited to just panwaris, but looked at the grocery stores and other retail formats. The company says the brand is now available in nearly 1.8 million outlets. Britannia claims it has a superior distribution clout with its presence in nearly 3.3 million outlets. Parle, the seasoned player itself, says it is available in 1.5 million outlets. Sunfeast’s next step was to step up its branding and promotionPromotion: In August 2003, a month after its launch, the company undertook a major sampling exercise to promote the product. For two years then, the brand did all the usual rounds – riding behind buses, blocking television spots, corner space in newspapers PPricing: The biscuits industry now has two clear models. Parle products plays the low price game at all varieties of biscuits from glucose to cream. Parle plays a high volume, low margin game. But Britannia and Sunfeast look at a two-pronged strategy. High margins in cream variants and volumes from the Marie and Glucose segments. For instance, cream biscuits from both Britannia and Sunfeast cost Rs 10 for 100 grams. Parle, however, only charges Rs 5 for its cream variants. Except for Hide & Seek, all of Parle’s products lie in the price range between Rs 4 and Rs 6 for 100 gram packs. Biscuit consumer is willing to pay more only when he sees a clearly differentiated product. Hence companies have little choice in terms of pricing. No wonder all the Glucose and Marie variants straddle price points of Rs 4-6 (for 100 grams)Results1. Volumes: In March 2006Britannia’s shares have dropped from 35.8 per cent in 2004-05 to 30.5 per cent in May 2006 Parle’s shares have also dropped from 42.2 to 38.4 per cent in the same periodPriya Gold has seen a minor dip from 6.4 per cent to 5 per centITC’s Sunfeast has been a big gainer with its share increasing from 2.7 to 6.7 per cent2. ValueBritannia leads the market with 37 per cent market shareParle’s 31.3 per cent ITC’s 6.3 per cent Definately a long journey for ITC. Lets wait and watch ITC reaching the peak in next set of years.
