ACTIVATING RETAIL GROCERY SALES
How do you raise in-store sales of a Beverages brand, without employing the standard old-lady-in-a-hairnet-sampling tactics inside the grocery store? Fulcrum was tasked with creating a local market activation program to raise general awareness, trial and sales of premium Charter Reserve deli products.
Brand management Tracking / Post Testing
Overall, advertisers use post-testing to plan future advertising campaigns, so the approaches that provide the most detailed information on the accomplishments of the campaign are most valued. The type of post-testing of the campaign that have achieved the greatest use among major advertisers, we will do continuous tracking, in which changes in advertising spending are correlated with changes in brand awareness, and longitudinal studies, we will conduct research with the same group of respondents were tracked over time. With the longitudinal approach, it is possible to go beyond brand awareness, and to isolate the campaign’s impact on specific behavioral and perceptual dimensions, and to isolate campaign impact by media in different ways.
Key projects carried out by the fulcrum Research team in the FMCG and retail sector involved product, brand image and advertising research. In standard marketing research, we rely on our proprietary dedicated fulcrum Brand Image methodology. We also have experience in researching consumer shopping and eating habits.
| Beverages As is common knowledge, the word beverages encompasses a wide range of products such as coffee, tea, soft drinks, fruit drinks and many more. Needless to say, beverages are a part of people’s lives in India and also in other countries. Beverages are thought to provide refreshment after a long and tiring day along with innumerable health benefits in the long run. The beverage sector is a multi billion dollar sector globally, with some of the most recognizable names being engaged in this sector. Become a dealer & distributor of non alcoholic beverages, energy drinks, juices, soft drinks, cold drinks, carbonated beverages, hot drinks, flavored beverages, apple juice, orange juice, fruit juice, carrot juice, fresh juice, carbonated drinks, soda water, hot beverages, vegetable juice, aerated drinks, mocktail drinks. Furthermore, the sector is constantly growing and evolving at a breakneck speed, with new products being launched every year and extensive research being undertaken by organizations to come up with products that are more suitable for people. |  |
We help You to Sell your Product
From Sales Team Deployment, Direct Sales, B2B Sales, Local Area & Territory Mapping, Sales Closure to Collection of Payments,
we do everything to help you achieve your sales target.
This sales outsourcing company in India holds the key to success for all business types and sizes.
If you have a product, we can sell it for you.
Contact us |  |
Find Agents or DistributorRetail Marketing is specialised in selecting the right agent or distributor for your exports. We are active in over 30 city around the Maharashtra. We live there, work there, know the culture and speak the language. And we think from the perspective of the local distributor.
| Retail SalesWe have a highly skilled retail sales team who have substantial expertise and specialist knowledge. We cover the whole of the Maharashtra across all trade channels from small independents, wholesale, cash & carry, convenience and food service, and thrive on building strong relationships with all our customers. | Marketing StrategyRetail marketing offers support for FMCG manufacturers in their retail strategy development, especially in regards of their positioning with various retailers or route-to-market. Due to our significant retail knowledge we are able to provide investors in manufacturing a different perspective for their sales and marketing strategy and enhance their understanding of the retailers’ needs and targets. |
OUR SERVICES
 Direct Sales |  Institutional Sales |  Franchise Sales |  Distribution Network |  Promotions |
 Retail Sales at Restaurant |  App Sales |  On-Boarding for App |  Sale of Software Products |  Sales of Health |
 Admission for University |  Other Sales Services | Digital Sales |
Food and Beverage Categories
Food & BeveragesFood and beverage companies continually face market challenges due to increased demand for new products. Meeting this need must be balanced with maintaining the profitability of core products. Successful food and beverage marketing includes a comprehensive marketing campaign. Successful food and beverage marketing includes a comprehensive marketing campaign.retail Marketing works with your company’s goals and budget to create a customized online marketing plan. | 
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Ready to Eat & Instant Food Mixes
| Pickles, Jams & Ketchups
| Spices & Masala
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Snacks & Namkeen
| Chocolates, Biscuits & Cookies
| Bakery & Confectionery Products
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Juices, Soups & Soft Drinks
| Tea & Coffee
| Ayurvedic & Herbal Health Supplement
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