We offer a lot more than a typical agent or broker, and describe ourselves as a full-service importer and distributor. We offer brand owners a full suite of complementary services, from sales and marketing, through consumer and category research, to logistics and IT solutions.
You’ve been on the food market circuit for a while and perhaps even have a couple of local retailers stocking your products, but how do you grow your stockists and reach new retailers potentially hundreds of miles away? The time might be right for you to start talking to food and drink wholesale distributors.
Working with food and drink wholesale distributors can be an effective way to reach a wide network of retailers and can significantly aid your business growth. However, there are several things to bear in mind before you start.
If you have been selling to a few local retailers directly you will be used to quoting them a trade (or buy in price) to which they will add on their margin to create the consumer (sell out) price. Working with a wholesale distributor adds a new element to the equation and the wholesale distributor margin needs to be accounted for. You need to have a really good handle on your cost price so you can calculate all the necessary margins:
We’re passionate about great food, and we spend a lot of time sourcing it and selling it, so we try to enjoy what we do. So if you want to know what we’re about, we can summarise it in three words: Family, Food, Fun.
We measure this by being first choice for all our major stakeholders – customers, brand owners, people, and our community.
marketing strategy will help you reach your business objectives
We know that taking time out of running your business to come up with a solid marketing strategy is difficult. That’s why work with business owners to create a marketing plan for you. Having a strategy in place will help you avoid wasting time and money on marketing activity that doesn’t work. Whether you want to grow, launch a new product, enter a new market or just outsmart your competitors, a marketing strategy can help you get there faster.
We need to get under the bonnet of your business; to understand your goals, identify your key sectors, profile your customers
RESEARCH
This where we take a ‘deep dive’ into your business. Researching your competitors, your brand and your offering will help us to help you stand out in a crowded marketplace.
PLANNING
Remove the guess work and inject some consistency into your marketing. Creating a 90-day activity plan that becomes your marketing ‘road map’ is just part of the process.
Marketing Collateral
Before approaching a wholesale distributor it is worth spending some time putting a simple sales presentation together covering:
Your brand – it’s ethos, vision, purpose and aspirations
USPs – any unique ingredients, flavour combinations or production methods
Products and usage – clearly list all available products and consider including serving or recipe suggestions
Pricing – depending on a wholesale distributor’s order quantity your pricing may vary but make sure you have some starting point calculations to discuss
Sales
Retail marketing has an extensive and highly capable sales team, covering the whole of the in every trade channel – multiple retail, impulse convenience, wholesale cash & carry, foodservice and…
Brand Management
Our product marketing team is the link between brand owners, and our sales team and customers. We allocate a dedicated product marketing manager to work with each brand, and be its champion within RH…
Category Management
Our approach is consumer and category-led. We have in-house expertise in providing customers and suppliers with all the necessary market insights to develop and execute strategies and tactics for…
Marketing & Public Relations
We provide a full range of solutions for both trade and consumer marketing, from in-store promotions and sampling, to advertising and PR. Our extensive experience running marketing and PR campaigns…
Logistics
Our base in High is the perfect location for distribution throughout . Brand partners and customers benefit from the environmental and cost efficiencies we generate through the supply…
Food Technology
Our team of in-house Technical Managers manage the technical relationship with all of our suppliers, overseeing all aspects of product safety and quality, while also responding to specific customer..
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Dos and Donts Warehouse reconfiguration
Home » Business Model » Dos and Donts Warehouse reconfiguration
January 25, 2017 Frank Bullock Business Model
Staying in a strict budget when rearranging a warehouse is not as easy as many might think. However, a reconfiguration might be necessary indeed, since the dynamics of production processes and products characteristics continuously change and develop. Also, expanding as a business requires more space for storing products, and a crowded warehouse might prevent further development of a business. However, if you want to optimise the available space in your current warehouse, we advise you to invest in heavy duty racking systems as you rethink the layout of your building. Below you can find a couple of other useful advices.
DO go for customised storage systems
Offering the ideal storage solution for businesses in a variety of domains, racking systems can prove themselves flexible options. Furthermore, many manufacturers provide for their clients design services so they meet the requirements of the existing layout. On customised storage systems depends how efficient a reconfiguration will be, and certain companies provide design services paired with sturdy and efficient racking systems. Storage designers can make sure no available space remains unused, while making sure safety and easy access requirements are met. As services of this kind are used in your warehouse reconfiguration process, it is easier to discern between a professional remodelling process and an insipid one. As professionals can take into account your products characteristics, and develop solutions for easier handling and storage, your employees become efficient as well, as they become able to follow a logical flow.
DONT use improper shelving systems
Depending on the products your company is manufacturing, make sure you order a proper solution in terms of racking systems. Companies in heavy industries can use heavy-duty storage systems, manufactured from sturdy materials, using complex manufacturing processes. For example, the previously mentioned heavy-duty racks use thick stainless steel frame, adjustable shelves, offering the possibility of storing loads up to 800 kilos per shelf. As the coordinates of your business change, so should your storage systems. Make sure you go for systems able to adapt to your businesss dynamics on long-term perspectives.
DO have in mind safety requirements
Although it might be tempting to add some extra height than your experts advice, make sure you take into account safety matters. As a structure grows in height, it also becomes more unstable and quickly becomes a threat to your employees security at work. Make sure you follow the guidelines established by manufacturers and designers, so all the safety requirements are preserved. In terms of installation, you should make sure you are working with a professional company that can guarantee for their work. Also, before pursuing further changes after having your racks installed, make sure you communicate with the company your intentions and follow their advice.
To sum up, make sure you work with a professional manufacturer in the field. They have the capacity of providing personalised design services, have all the relevant notions when it comes to safety requirements and always follow their advice. On the long run, an investment of this kind might enable further expansion of your business.
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