We offer a lot more than a typical agent or broker, and describe ourselves as a full-service importer and distributor. We offer brand owners a full suite of complementary services, from sales and marketing, through consumer and category research, to logistics and IT solutions.
You’ve been on the food market circuit for a while and perhaps even have a couple of local retailers stocking your products, but how do you grow your stockists and reach new retailers potentially hundreds of miles away? The time might be right for you to start talking to food and drink wholesale distributors.
Working with food and drink wholesale distributors can be an effective way to reach a wide network of retailers and can significantly aid your business growth. However, there are several things to bear in mind before you start.
If you have been selling to a few local retailers directly you will be used to quoting them a trade (or buy in price) to which they will add on their margin to create the consumer (sell out) price. Working with a wholesale distributor adds a new element to the equation and the wholesale distributor margin needs to be accounted for. You need to have a really good handle on your cost price so you can calculate all the necessary margins:
We’re passionate about great food, and we spend a lot of time sourcing it and selling it, so we try to enjoy what we do. So if you want to know what we’re about, we can summarise it in three words: Family, Food, Fun.
We measure this by being first choice for all our major stakeholders – customers, brand owners, people, and our community.
marketing strategy will help you reach your business objectives
We know that taking time out of running your business to come up with a solid marketing strategy is difficult. That’s why work with business owners to create a marketing plan for you. Having a strategy in place will help you avoid wasting time and money on marketing activity that doesn’t work. Whether you want to grow, launch a new product, enter a new market or just outsmart your competitors, a marketing strategy can help you get there faster.
We need to get under the bonnet of your business; to understand your goals, identify your key sectors, profile your customers
RESEARCH
This where we take a ‘deep dive’ into your business. Researching your competitors, your brand and your offering will help us to help you stand out in a crowded marketplace.
PLANNING
Remove the guess work and inject some consistency into your marketing. Creating a 90-day activity plan that becomes your marketing ‘road map’ is just part of the process.
Marketing Collateral
Before approaching a wholesale distributor it is worth spending some time putting a simple sales presentation together covering:
Your brand – it’s ethos, vision, purpose and aspirations
USPs – any unique ingredients, flavour combinations or production methods
Products and usage – clearly list all available products and consider including serving or recipe suggestions
Pricing – depending on a wholesale distributor’s order quantity your pricing may vary but make sure you have some starting point calculations to discuss
Sales
Retail marketing has an extensive and highly capable sales team, covering the whole of the in every trade channel – multiple retail, impulse convenience, wholesale cash & carry, foodservice and…
Brand Management
Our product marketing team is the link between brand owners, and our sales team and customers. We allocate a dedicated product marketing manager to work with each brand, and be its champion within RH…
Category Management
Our approach is consumer and category-led. We have in-house expertise in providing customers and suppliers with all the necessary market insights to develop and execute strategies and tactics for…
Marketing & Public Relations
We provide a full range of solutions for both trade and consumer marketing, from in-store promotions and sampling, to advertising and PR. Our extensive experience running marketing and PR campaigns…
Logistics
Our base in High is the perfect location for distribution throughout . Brand partners and customers benefit from the environmental and cost efficiencies we generate through the supply…
Food Technology
Our team of in-house Technical Managers manage the technical relationship with all of our suppliers, overseeing all aspects of product safety and quality, while also responding to specific customer..
Business ideas, Marketing and sales , promotions and advertising ideas , articles
Bakarwadi Street marketing Work |
Bakarwadi Distributors
Business Model Examples
Home » Business Model » Business Model Examples
October 15, 2013 Ervin Quinto Business Model Tags: business, business model, business model examples, business plan, franchise
We discussed in previous articles what a business model is, and we made the difference between it and a business plan. However, the subject is complex and deserves more attention. To reiterate, the business model represents the strategy of a corporation or company; simply put, it presents the ways in which the company intends to make a profit. The simplest business model is to make a product, or offer a service and sell it for profit. Yet there are many more variations, complex and complicated, that describe a companys strategies; they may also differ depending on the type of company and what it produces or what it has to offer.
Precisely because the subject is difficult to explain in laymans terms, we thought of coming up with some business model examples; they will not only give you a better idea of what a business model is, but they may also inspire you to find the best strategy for your business. That being said, here are some common and popular business model examples, some of which you may already have come across without being aware:
The Advertising Model This was and still is one of the most popular business model examples, especially in television, radio and other mass-media resources. In this category, making a profit from advertising is relatively easy, because companies go where the most people are, and where the most people can see them. In recent years, since the development of the Internet, advertising has moved its focus on popular websites. Even a simple blog with lots of followers and popular content can attract businesses that want to play advertisements there. The only downside is that there are already so many websites, and the competition is so great that it is extremely difficult to succeed and really attract attention. It is not impossible however, since a large part of the world revolves around advertising and since the means for communication globally have improved so much in recent decades.
The Affiliate Model This business model is usually performed by an individual or a company that acts as intermediary. It makes connections between another individual or company that sells a product or a service and potential customers. To be able to do this job, one needs a lot of connections in the domain they want to operate in. Those with connections and business savvy can easily perform this job nowadays as long as they know how to attract their own customers, and the Internet is very helpful in this endeavor.
The Add-on Model One of the less honest business models, this is the type of deal where the customer ends up paying more than they had counted on because certain subsequent fees and extra charges are added in the end. A good example are airline ticket websites, that advertise a certain price for their tickets but omit until the last moment airport fees and other luggage fees.
The Franchise Model Among all business model examples, this is one of the most spread out, gaining global activity. The good thing about franchises is that anyone with some capital and business knowledge can have one, as long as they convince the mother company of its success. Those who want to open up a business win because they end up with a successful recipe, and they dont have to struggle too much to get attention and customers, and the initiating company gets paid royalties, or a percentage of the profits.
The Pay as You Go Model Very popular in mobile phone companies, which among monthly fees where you pay a certain sum and you get a limited amount of minutes, also operates with credit. The customer pays a sum, and then the credit is consumed as minutes are consumed, so the customer cannot overcharge his/her bill.
The Recurring Revenue Model This model focuses on getting and keeping customers on a long-term basis. It can be very costly to get customers, so it is in the interests of the company to try and keep them as long as possible. Businesses that also employ this model are usually banks, insurance companies, and even certain franchise shops or pharmacies. The customer has to sign a contract, or some sort of deal, or subscribe in a customer program with that company. For the customers, the advantage is that they benefit from certain discounts, or get special offers on certain products or services.
These are some of the most popular business model examples; there are many others, and their number can be infinite depending on the goals and resources of a company. We hope this information was useful and inspired you to achieve your goals.
More Business Ideas
What is a Business Plan?
Franchise Definition
How to Write a Business Letter
Business Model Innovation
Types of Business Funding
How to Address a Business Letter
Bakarwadi Street marketing Work | Bakarwadi Distributors,
