| we can also assist you in selling and distributing your product to walk in wholesale customers as well as distributing your products, Antiseptic Cream onground marketing Strategy | Antiseptic Cream Dealers |  |
This means you can take advantage of our well established distribution network, consisting of many local partner distributors located throughout the country as well as benefit from online sales generated through our on ground field team and wholesale website. Your products will immediately gain good coverage in terms of marketing and consumer reachability.
WE SELL FOR YOU!
As well as storing your products, we are an established wholesale distributor in india with over 3,000 registered trade customers ranging from supermarkets, schools and universities, hotels, restaurants, regional wholesalers, government institutions, market traders and many many more… We will help get your products SOLD FAST!
all-round service, which creates a one-stop shop that accommodates all of our customer needs. From order origination to its completion we provide a hands-on service, giving our customers the peace of mind that all factors to the process are efficiently handled with a continued support from our experienced Team. We understand the different aspects faced by customers, and work alongside them to ensure their needs are met.
We aim to offer our professional customers the very best service, choice of products and value for money. By working closely with our customers and suppliers, we have a fantastic extended range available. Our core product range includes; toiletries, household items, cosmetics, confectionery, stationery, hair, dental care, bath care, feminine and hygiene products, baby care products, batteries and hardware.
With thousands of lines covering food and non-food products, you will find everything for your business under one roof. As well as an emphasis on product quality and availability, our focus on value for money means that you can keep the cost of running your business to a minimum.
We import and distribute a range of food and supermarket items such as; seasoning products, dried and canned fish, baking powder and biscuits, confectioneries and energy drinks.
DISTRIBUTION
Appoint us as your Distributor and Brand Ambassador in pune and Maharashtra
Local Knowledge
Market Leaders
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STORE & SELL
Are you a consumer goods (FMCG) Importer, Local Manufacturer or are you looking to trial a new product in the indian Market?
Retail Warehousing
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WHOLESALERS and Dealers
We sell and deliver wholesale orders throughout india, with customers in all states and thorough logistic capabilities.
Bulk purchases
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We can supply everything you need to run a successful, thriving restaurant, bar or hotel business. Where we can reduce costs we pass the savings to our Customers. We promise:
Business ideas, Marketing and sales , promotions and advertising ideas , articles
How to Use Content Marketing the ACD way.
How to Use Content Marketing the ACD way.
brianoconn
Social Media Marketing
April 7, 2016April 27, 2016
4 Minutes
Many companies struggle in how to use content marketing to drive their sales or business upwards. No big surprise as todays buyer is more educated and savvy than ever. Smart marketing leaders know that traditional marketing methods are becoming less and less effective by the day, so turning to social media and content marketing as a means to drive traffic and leads makes sense . In fact social media/online advertising will overtake traditional advertising this year, posing opportunities and challenges for many companies.
But social media and content marketing is not the same thing. Yes they do operate hand in glove with each other however one is focused on consumption while the other is based on participation. The goal of content is audience consumption, while social media is all about audience participation.
According to the Content Marketing Institute, 80% of decision makers prefer to get company information in a series of articles versus advertisements.
So think of content as a beautifully prepared meal that people want to consume, social media as the room where they sit talking about the lovely meal they just have eaten and social networking is how you make people aware of your food in the first place. They key to using content marketing is to create different meals aka content themes (chicken dinners become boring after a while) to keep people coming back for more. The same way we create different meals for different times of the day or weather, we also need to vary our content according to the different stages our prospective buyers are at.
I call this
ACD Content Marketing
I believe your content tactics should mirror both your company stage of development and your sales pipeline. ACD content marketing focuses the type of content created to match the three stages in customer acquisition. These are Awareness, Consideration and Decision.
Awareness Content
Awareness content is heavily SEO focused, a new business or one targeting a set of keywords for Google traffic will create allot of this type of content. It is aimed at potential buyers whom have no previous awareness or interaction with your business. The goal here is using keyworded content to get searched and seen by as many people as possible. Themes for awareness content include such titles as how to, tips on, a guide to etc.
Awareness Content is served up on:
Social Media Sites like Twitter, Facebook, LinkedIn, Tumblr, Instagram, YouTube etc.
Posted on Blogs Medium, WordPress, LinkedIn Pulse and Blogger.
Published to your own Website and Landing Pages
As presentations on Slideshare or Learnist.
Visuals (including Infographics) on Visual.ly or Imgur.
SEO link building to places like Scoop.it, Quora, Pearltrees.
This type of content is usually on-going as a business targets new keywords or sets of customers. It is important to capture their interest via newsletter or update sign-ups. Then you can now move to creating consideration content or content that is focused on getting customers to select you as a vendor.
Consideration Content
As you build traffic, repeat visitors, newsletter subscriptions and social network connections a business should start to blend in consideration type content into their content strategy. This is where you use content to nurture (lead nurturing) prospective customers.
The goal is to create content that will nurturing the customer meaning informing them on why/how your product or solutions will solve their problems. At the beginning consideration and awareness content can often be have similar traits as in keyword focused, but try to leave the SEO to aside as you progress, switching the focus on going deeper with informative and insightful content. The content is still served up on all the channels lists in the previous section plus emailed to your subscriber base.
Consideration Content should include:
Whitepapers
Research articles
Success Stories
Case Studies
Valid and Verifiable Customer Testimonials
Interviews (text and video)
Webinars
Sharing other forms of proof (reviews/awards/wins)
Decision Content
Decision content is offered to your qualified leads (sales and marketing working together) from lead nurturing them during the consideration phase. This content should be personalised, specific and introduced at the right time in the sales process. I suggest business splits decision content into pre-close and post-close. Pre-close content can be vital to closing a sale so should be planned out carefully.
Types of Pre-close Content may include:
Onsite or Virtual Product Demonstrations
Existing customer reference with detailed implementation
Personalised Proposal
Pricing Documents
ROI Presentations using existing customer cases
Lastly, there is the post-close content, this can include surveys, up-selling and cross selling content and referral requests.
Ensure you create content to welcome new customers and solicit feedback as part of your content arsenal. Also make sure to produce content templates that thank them for their purchase. Also post-close content should include sharing information on your newest products and upgrades.
Wrapping it All
The ACD marketing method has other benefits, used correctly it can be a superb way to gather valuable insights. Content marketing is the marketing of the here and now plus the future. It will only develop in its sophistication and personalisation as the social media networks become central to sales and customer interactions. Content is the always on, 24/7 plug-in to the internet world, always there guiding your potential customers even when you are asleep. The key to to create attractive and appealing content that will be consumed by the reader that matches where they are in your sales pipeline.
The Bitter Business can help create or work with your social media marketing or content marketing strategy, helping you to understand what type of content works and which aspect of your content creation needs to be improved to deliver more traffic, more leads and more customers.
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Published by brianoconn
Online Sales training programs and online sales training courses via The Digital Sales Institute. Passion for helping salespeople succeed in their sales career.
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Published
April 7, 2016April 27, 2016
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