Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, over-the-counter drugs, processed foods and many other consumables. In contrast, durable goods or major appliances such as kitchen appliances are generally replaced over a period of several years.
To launch new and maintain existing products on the FMCG and retail market, companies need well-chosen business strategies. Market research (into local or international markets, depending on a product’s reach) is an invaluable source of insight when it comes to developing an effective strategy. Research is useful at all stages of a product’s life cycle – from concept development to pricing and marketing strategy formulation. Analysis of competition and distribution channels is also a worthwhile exercise. Research can even extend to advertising – its concepts and campaign effectiveness.
Key projects carried out by the fulcrum Research team in the FMCG and retail sector involved product, brand image and advertising research. In standard marketing research, we rely on our proprietary dedicated fulcrum Brand Image methodology. We also have experience in researching consumer shopping and eating habits.
| Jaggery & Jaggery Products Natural jaggery is used as an ingredient in sweet and savoury dishes in various cuisines of India. Maharashtra is the largest producer and consumer of jaggery. Jaggery & Jaggery Products have been consumed in our homes for years for their various health benefits. Jaggery cleanses the body, aids in digestion and provides good amounts of minerals. Click on “Send Inquiry” to be a distributor of jaggery or gur, jaggery products, organic jaggery, jaggery powder, palm jaggery, natural jaggery, etc. |  |
We help You to Sell your Product
From Sales Team Deployment, Direct Sales, B2B Sales, Local Area & Territory Mapping, Sales Closure to Collection of Payments,
we do everything to help you achieve your sales target.
This sales outsourcing company in India holds the key to success for all business types and sizes.
If you have a product, we can sell it for you.
Find Agents or DistributorRetail Marketing is specialised in selecting the right agent or distributor for your exports. We are active in over 30 city around the Maharashtra. We live there, work there, know the culture and speak the language. And we think from the perspective of the local distributor.
| Retail SalesWe have a highly skilled retail sales team who have substantial expertise and specialist knowledge. We cover the whole of the Maharashtra across all trade channels from small independents, wholesale, cash & carry, convenience and food service, and thrive on building strong relationships with all our customers. | Marketing StrategyRetail marketing offers support for FMCG manufacturers in their retail strategy development, especially in regards of their positioning with various retailers or route-to-market. Due to our significant retail knowledge we are able to provide investors in manufacturing a different perspective for their sales and marketing strategy and enhance their understanding of the retailers’ needs and targets. |
OUR SERVICES
 Direct Sales |  Institutional Sales |  Franchise Sales |  Distribution Network |  Promotions |
 Retail Sales at Restaurant |  App Sales |  On-Boarding for App |  Sale of Software Products |  Sales of Health |
 Admission for University |  Other Sales Services | Digital Sales |
Food and Beverage Categories
Food & BeveragesFood and beverage companies continually face market challenges due to increased demand for new products. Meeting this need must be balanced with maintaining the profitability of core products. Successful food and beverage marketing includes a comprehensive marketing campaign. Successful food and beverage marketing includes a comprehensive marketing campaign.retail Marketing works with your company’s goals and budget to create a customized online marketing plan. | 
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Ready to Eat & Instant Food Mixes
| Pickles, Jams & Ketchups
| Spices & Masala
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Snacks & Namkeen
| Chocolates, Biscuits & Cookies
| Bakery & Confectionery Products
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Juices, Soups & Soft Drinks
| Tea & Coffee
| Ayurvedic & Herbal Health Supplement
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