Horeca Marketing

We can answer your most challenging questions and help you find a plan to market!

Not just Offline FMCGs Store but online retail players are also looking beyond conventional trade channels to boost revenues while gaining entry in the HoReCa segment. In the recent years, hospitality industry, also known as HoReCa industry is one of the fastest growing markets across the world. B2B wholesale giants such as Metro Cash and Carry and Walmart are increasingly becoming part of the FMCG supply chain owing to their reach in the HoReCa (Hotels, Restaurants and Catering) space that services the hotel industry. FMCGs are eying at this lucrative segment today since it outnumbers the mom and pop stores in India.

HoReCa Marketing

Hotels

Cloud Kitchen

Cafe

Catering

Canteen

Food Truck

Restaurants and Bar

 

RETAIL HORECA SALES

Off-trade marketing channel entails requirements and criteria bound with the commercial and distribution nature of the market which is characterized by the density of retailers, their geographical location, seasonal changes in addition to the close bond with local supplier and wholesalers.

We help to bridge the gap for best quality food supplies at Lowest possible price. We directly procures products from manufactures / Traders / Distributors.

We pioneered the concept of supplying food products to HORECA (Hotels, restaurants, cafe & caterers) and other kind of institutions.

Field Sales Support : Since the very first steps on the market products need an attentive care and Retail Marketing provides an exclusive network of Sales Supporters in the Ho.Re.Ca field who will use their expertise and skills to highlight the brand according to the channel it belongs to. The figure of the Sales support monitors and dissects minutely the territory of his responsibility, either on his own or along with other figures appointed by the company or by the retailers, with the goal of increasing both sell- in and sell-out of the goods. They act as real commercial promoters, Brand Ambassadors and they represent the fundamental link between company, retailers, distribution and consumers.

Market and price surveys : those activities represent an important source of information for those in a company that produces goods or provides services who are responsible for marketing strategies and hold the decision-making process as they can’t rely on a clear and efficient map showing the actual distribution/ retailers on the national territory. Thanks to the capillary presence of our staff and experts on the area and the great Know-How achieved thanks to our experience we are able to analyze various portions of the market and consequently we can provide our clients with realistic and specific data bases by picking out targeted information, according to the customer’s demands. Some of our “plus-services” we offer to our customers are photographs, systems of geolocation, creation of virtual maps of distribution and dynamic reports.

Sampling: this is a direct- marketing strategy aimed at rising up interest towards that specific category by offering the customers free gadgets as to insert it in order to set the right conditions to build up a business relationship. This kind of activity will make the products become more visible on the market and to the final costumers in addition to increase the brand awareness.

Events and RoadShows: We project and manage formats for events in bars and pubs or travelling tours aiming at promoting a specific product by involving the customer. Our highly qualified staff ( bartenders – barladies – chef promoters – Hostesses ) will become your Brand Ambassadors by increasing the value of the product’s organoleptic characteristics.

The Benefits of HoReCa Marketing, Sales, and Sampling for FMCG Products

  1. Targeted Reach: HoReCa marketing, sales, and sampling enable FMCG brands to directly target businesses in the hospitality industry, ensuring their products reach the right audience.

  2. Increased Brand Exposure: By showcasing products in hotels, restaurants, and catering establishments, FMCG brands gain exposure to a wide range of potential customers, enhancing brand visibility.

  3. Customer Engagement: Through personalized sales interactions and product sampling experiences, FMCG brands can engage directly with decision-makers and key stakeholders in the HoReCa sector, fostering stronger relationships.

  4. Market Insights: HoReCa activities provide valuable insights into consumer preferences and trends within the hospitality industry, allowing FMCG brands to tailor their products and marketing strategies accordingly.

  5. Brand Credibility: Partnering with reputable HoReCa establishments lends credibility to FMCG brands, boosting consumer trust and confidence in their products.

  6. Revenue Growth: By tapping into the demand from hotels, restaurants, and catering businesses, FMCG brands can drive incremental sales and revenue growth in a lucrative market segment.

  7. Product Trial: Sampling initiatives allow HoReCa businesses to experience FMCG products firsthand, increasing the likelihood of adoption and future purchases.

  8. Word-of-Mouth Marketing: Positive experiences with FMCG products in HoReCa settings can lead to word-of-mouth recommendations and referrals, amplifying brand advocacy.

  9. Competitive Advantage: Effective HoReCa marketing and sales strategies can differentiate FMCG brands from competitors, positioning them as preferred partners for hospitality businesses.

  10. Long-Term Partnerships: Building strong relationships with HoReCa clients can result in repeat business and ongoing partnerships, providing a stable revenue stream for FMCG brands.

  11. Brand Loyalty: Delivering quality products and excellent service in HoReCa settings can cultivate loyalty among hospitality professionals, leading to continued patronage of FMCG brands.

  12. Adaptability: FMCG brands can adapt their product offerings and marketing approaches based on feedback and insights gathered from HoReCa engagements, ensuring relevance and competitiveness in the market.

  13. Product Innovation: Collaboration with HoReCa partners may inspire FMCG brands to develop innovative products or packaging solutions tailored to the unique needs of the hospitality industry.

  14. Marketing Efficiency: HoReCa marketing and sales initiatives often offer a more cost-effective means of promoting FMCG products compared to traditional consumer-focused advertising channels.

  15. Reputation Building: Establishing a strong presence in the HoReCa sector can enhance the overall reputation and perceived value of FMCG brands, contributing to long-term brand equity.

  16. Sustainability Opportunities: Partnering with HoReCa businesses provides FMCG brands with opportunities to promote sustainable practices and environmentally friendly products, aligning with the growing demand for eco-conscious solutions in the hospitality industry.

  17. Geographic Expansion: Successful penetration of the HoReCa market segment can facilitate geographic expansion for FMCG brands, as they leverage their presence in hotels, restaurants, and catering establishments across different regions.

  18. Differentiation Strategies: FMCG brands can leverage HoReCa marketing and sales activities to position their products as premium offerings or niche solutions, effectively differentiating themselves from mass-market competitors.

  19. Seasonal Promotions: HoReCa engagements offer opportunities for FMCG brands to implement targeted seasonal promotions or limited-time offers, capitalizing on demand fluctuations within the hospitality industry.

  20. Brand Association: Aligning with well-known HoReCa establishments allows FMCG brands to benefit from positive brand associations and endorsements, enhancing their overall brand image and reputation in the market.