Retail Sales
Retail marketing has an extensive and highly capable sales team, covering the whole of the india in every trade channel – multiple retail, impulse convenience, wholesale cash & carry,
Brand Management
Our product marketing team is the link between brand owners, and our sales team and customers. We allocate a dedicated product marketing manager to work with each brand.
find a food distributor
Conduct a search
Since we’re living in such a glorious age driven by accessible information, finding distributors has become easier than ever. Start with an online search query. (Be sure to include the type of distributor you’re looking for.) Create a long list of possible partners, then narrow down your options.
Ask for referrals
Ask around to see what distributors your current retailers trust. You can also run a few names from your list past a specific retailer to get some additional insight on the distribution company’s reputation.
Meet and greet potential distributors
Attend a few trade shows and sales expos to network with successful business owners and meet distributors in person. It’s nice to get a direct feel of who the company is and how they’re prepared to help you take your product to the next level.
Build a relationship
Take all the information you’ve gathered, from online searches, retailers and manufacturers, and distributors firsthand, and identify the most promising options. As a final step prepare a persuasive pitch that piques a distributors’ interest. Your potential partnership will take shape through the power of your pitch. Don’t take this step lightly, your future depends on it.
Beauty Hygiene Products marketing
In recent years, the numbers of personal care products in India have been increasing significantly with popular international brands and many new local brands coming up too. With changing trends and people becoming more conscious about styling and looks, the market for products has been increasing. We at retail marketing have recognised the needs of our customers and have a wide range of grooming accessories, hair care and oral care products.
Hair Care and Skin Care
Hair and skin care has got to be the most important part of your daily routine, and having your regular products is very important for your daily functioning. It’s not only women who are concerned about their particular products any more. There is a wide range of products for men too. Styling gels and serums, shampoos and conditioners from top brands like BBlunt, Set Wet, Dove, Himalaya and TRESemmé, to name a few. All your favourite brands of deodorants, body washes, face wash and scrubs, creams and oils are available at retail marketing.
Ayurvedic products in India
Ayurvedic remedies have been around for years but the development of attractive and easy to use products like soaps and shampoos took a while to come about. Now, there are many competitive brands with competitive pricing to regular products on the market. Patanjali products have been gaining a lot of popularity as they deal in a wide range of products ranging from cosmetics, food products, masalas, juices and more. With great quality and affordable pricing this brand is coming out on top.
Skin Care and Hair Care for Men
Whether you have dry skin or oily skin, and thick hair or fine hair, finding products and a routine that suit you best are of utmost importance. However, with so many different products in the market, it becomes easy to lose track of prices and quality. A variety of different problems call for personalised solutions; from razor burn to wrinkles, to hair loss and dry skin. You may not have the time to go and purchase these individual products, and that’s what retail marketing does for you. With express delivery at your doorstep, finding the time to buy your favourite products is no longer a hassle!
Grooming Requirements
Cut that hair, shave that beard, find the perfect deodorant or perfume, get dressed and still manage to get to work on time? Grooming needs for men have gone far beyond the standard cut and shave. Good grooming and hygiene is not only linked to health, but also to a more successful lifestyle. Following simple steps such as using personalised products for different needs and washing your hair once every two days can make a large difference. The products you need are even delivered to you with no extra effort. With express delivery options, retail marketing can deliver all those grooming care products to your doorstep in record time! From delivery in New Delhi to delivery in Chennai retail marketing does not leave a stone unturned in providing you men’s personal care products online.
You may also like patanjali lotions on retail marketing. People also considered Patanjali hair colour on retail marketing.
Beauty Hygiene Products For Women
We know how important personal care is to women and how most women just cannot do without their favourite products on a daily basis. Whether it’s for your daily skin care, hair care or if you’re shopping beauty care products, we have all your favourite brands, as well as Ayurvedic and organic options. Beauty hygiene products are an important part of your daily routine and doing without them can cause unnecessary unhappiness. That’s why we at retail marketing have made it so easy for you to pick up all your products from one place, while doing all your other shopping, and get it as soon as you like with our express delivery option!
Hair Care Products
The pride of every woman is her precious hair, and the most necessary items to keep those tresses looking great are hair care products. Whether it’s your everyday shampoo from Dove or that special hair oil from Himalaya, we know your needs well and have all the specific products of every brand. Shopping for women’s beauty hygiene products online was never easier; from shampoos and conditioners to dryers and serums of all sorts, you can get it all under one roof and load it all in your retail marketing.
Skin care for you
Soaps, deodorants, cosmetics and washes – you need it all on a daily basis. We at retail marketing are determined to have it all for you, intelligently sourced. If you like to smell like a garden of roses you need to make sure you always have your favourite soaps, talcs and deodorants in stock. We know how you can’t leave the house without your streak of kajal and or splash of colour with a different nail polish every other day, and that’s why we house all your favourite brands like Lakme, Biotique, Maybelline and many others.
Comfort is essential for you at all times and that’s why we’ve stocked up on all the brands and varieties they provide for all your sanitary needs. From regular cotton pads, tampons, panty liners and adult diapers, you don’t need to feel uncomfortable when you shop with us. You can choose a delivery time that is most convenient for you and avail of our delivery in Bengaluru, delivery in New Delhi and most major cities.
| Oral Care Toothpaste Mouthwash Toothbrush Floss & Tongue Cleaner | Feminine Hygiene Sanitary Napkins Intimate Wash & Care Panty Liners Hair Removal Tampons & Menstrual Cups | Bath & Hand Wash Bathing Bars & Soaps Talcum Powder Hand Wash & Sanitizers Shower Gel & Body Wash Bathing Accessories Bath Salts & Oils Body Scrubs & Exfoliants |
| Health & Medicine Antiseptics & Bandages Adult Diapers Cotton & Ear Buds Everyday Medicine Supplements & Proteins Slimming Products Sexual Wellness | Hair Care Hair Oil & Serum Shampoo & Conditioner Hair Color Hair & Scalp Treatment Dry Shampoo & Conditioner Hair Styling Tools & Accessories | Men’s Grooming Deodorant Combos & Gift Sets Talc Shaving Care Hair Care & Styling Face & Body Bath & Shower Moustache & Beard Care |
| Skin Care Lip Care Face Care Body Care Eye Care Aromatherapy | Fragrances & Deos Women’s Deodorants Gift Sets Men’s Deodorants Perfume Body Sprays & Mists Eau De Parfum Eau De Toilette Attar Eau De Cologne |
Business ideas, Marketing and sales , promotions and advertising ideas , articles
Content marketing is powering social selling
Content marketing is powering social selling
brianoconn
Social Media Marketing, Social Selling
December 3, 2015April 27, 2016
5 Minutes
The creation and use of content marketing is key to getting social selling activities right. In fact content marketing is now powering most selling and sales activity as it is the smoothest route to build up a relationship with prospects or buyers. It also gently reinforces a brand without over ally interrupting people with sales messages. In todays digital aware environment, brochure selling is a big turn-off and no longer cuts it with buyers.
The sales professional today knows that selling is now about genuine, beneficial interaction with existing and potential customers which builds trust over time. Content sharing also has the dual effect of building brand awareness, a business may never actually sell anything directly over social media but they will generate awareness.
What content is shared will impact the results.
To really make social selling work, the target audience has to be interested in what the sales person has to say and, ultimately, the customer believe in what they are saying.
Creating content your potential prospects will find useful or enjoyable is key to success.
Quality, insightful and useful content brings a brand to life, giving the business a personality and allowing it (if they work hard enough) to eventually become an industry thought leader. Content can also help a business differentiate them from the competition. .
As content marketing plays such a central role in enabling social selling activity, here are some tips to help make a business brand stand out from the crowd:
What does a business need to consider when developing a content marketing plan?
There is no magic wand or instant success formula to creating effective and impactful content as each buyer grouping and seller is unique, each with its own buyers journey and value proposition. While it is helpful to review other content marketing strategies and competitor approaches by doing some internet searches, ultimately any companys content marketing plan needs to be tailored to its customers and market needs. However any content plan should include the sales team sharing information that is of interest to their target audience (of which a portion should be nothing to do with their brand). Information worth sharing might include market insights, industry news, analyst reports or independent market research.
They say people buy from people, and in the social network world people follow people who share things that enlighten them or educate them. Also a business should consider social selling training so sales people develop their own style and not be a channel to spew out branded sales updates.
A good starting point is maybe blogging about observations or customer opinions about the industry in which a business operates which can also be a handy means of kick-starting some social conversations. Maybe research shows some validated trends that all companies or customers are embracing. Then create a nice content piece about it and to add in your observations maybe with some independent quotes.
There is always LinkedIn group discussions, Twitter conversations or any other forums in which the target audience can be found to share insights. But dont be a bull in a china shop, marketing and sales people need to listen and understand what is going on in the social world for their customers in order to get to grips with the relevant topics to engage on.
The marketing department should ensure that everyone involved in social selling has access to pertinent content as and when they need it or as part of a schedule, this content can be developed internally, aggregated from social media or taken from approved third party sources.
The content marketing strategy needs planning, production schedule, promotion plan and a means to measure the effectiveness of the activity
A business needs to define and set content marketing aims plus ensure they support business objectives.
To identify the target audience and gather as much information about them to understand their characteristics and interests via social media.
Clearly define what kind of content will help achieve the business goals.
Develop a content marketing execution plan. Including a weekly or monthly content calendar so that the sales teams understand what content and marketing campaigns are in the pipeline.
Content marketing is about sales and marketing combining in order to share with customers the right content at the right time.
Final suggestion on this tip is for sales and marketing teams to hold a content meeting each month to decide which segments or messaging they will focus on and then agree what content is necessary to create or source.
How businesses can ensures it exploits its content plan effectively
The first step is social media training for all in sales to ensure they maximize the content that will be made available to them. This social selling training should cover how to/not to use the various social media platforms, what the companys social guidelines are to training on tone of voice and language on social media.
Business needs to make it easy for sales people to interact with marketing in order to understand what content topics are working and which are not, then repeat the things that do deliver results (make sure results is defined to all) and stop any content production to those topics not delivering. In this regard monitor and report on the analytics whether it is leads generated, white paper downloads or social followers etc. Monitoring the analytics from social activity in detail, and drawing up a reporting pack will help the business stakeholders what content drives what activity plus what the target audience has read.
Other basic marketing activities such as monitoring click on URLs, content/blog page views can provide a business with useful data to shape the content marketing plan accordingly and tweak where necessary.
A crucial element in content success is ensuring that the business (sales and marketing) have a daily plan to actively engage in social conversations. This means taking the time to impart value-add comments, liking or re-sharing content with less emphasis on broadcasting sales messages.
Buyers want to see that sales people are knowledgeable in their own right, not just conduits for branded marketing campaigns.
Strike a balance so the target audience do not get bombarded with too much content or feel like they are being stalked. Mix up different types of content, whether is it informational, infographics, video, white papers, case studies or images to make the social interactions more meaningful.
The aim is to share quality content that people enjoy reading, also in social selling sales people need to come across as being unbiased so providing impartial advice works really well.
Social selling is NOT plastering half-price offers on social media. A business needs to be engaging and give audience food for thought.
What are the key challenges a business is likely to experience?
Delivering real business results using content marketing combined with social selling can be tricky and which some companies struggles with date due to a number of factors.
Content Quality! It can be challenging to create really engaging content that cuts through the huge amount of social chatter. The volume of content and information sharing on the social network is huge so it requires any content marketing campaign to be targeted and relevant to a clearly defined audience.
Dont force it. Too many companies try to push the sales teams and people to become a brand advocates with little choice. Start by educating and tapping into the people are really interested in social media where their passion can lead to other team members getting involved. Forcing people to update their LinkedIn profile or Twitter account every hour can lead to social fatigue. Think Smarketing. Where sales and marketing work together to plan and put in place goals that everyone will contribute to. Both teams and departments working in unison can the difference between success and failure in running content marketing campaigns. If either sales or marketing try to push out this activity alone, it probably will not work. Avoid headless activity where people detach themselves from the brand values and focus on their own goals which can be wasteful. Clearly defined goals, objectives and constant feedback is what makes content marketing powering social selling successful.
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Taggedcontent marketingcontent marketing planmarketingSocial Media MarketingSocial Selling
Published by brianoconn
Online Sales training programs and online sales training courses via The Digital Sales Institute. Passion for helping salespeople succeed in their sales career.
View all posts by brianoconn
Published
December 3, 2015April 27, 2016
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