| fish curry masala Social advertising ideas , Food and drink distribution is a complex business with thousands of customer businesses with their individual needs from their wholesalers and product manufacturers. There’s also an increasing number of ways to engage, inform and supply those customers. Our members provide food and associated products to over 400,0 retail and catering businesses, either by direct delivery or via cash and carry depots. Their customers range from small independent stores to large restaurant chains, and from local coffee shops to hospitals and schools. |  |
We also work with product suppliers to help them take advantage of the opportunity to grow their brands through partnerships with us
food and drinks distributor offering a wide variety of specialist products. Our diverse selection of ranges of foods and drinks allow us to cater for all types of businesses from brand names to continental products.
distributor of speciality foods for the retail, wholesale and food sectors. We are passionate about distributing specialist food products with authenticity and provenance from around the world.
A partner of choice for many prestigious food brands, we offer an unparalleled selection of products including traditional product.
customers range from small independent stores to large restaurant chains, and from local coffee shops to hospitals and schools.
where you can build the future you choose for yourself. Many of today’s business leaders started as school
our hub of wholesale and retailer – a meeting place for suppliers, wholesalers, service providers and other stakeholders to come together and discuss non-competitive issues. We facilitate discussion of efficiency in distribution, understanding our customers’ needs, and closer co-operation between the links in the supply chain.
Its current work includes strategies for recruiting, developing and retaining new talent into the sector, and discussing ways to standardise procedures in the ordering and transport of products between supplier and wholesalers.
we can recommend some agencies who can help you understand your target market, the retailers and caterers our wholesalers supply. With their help, you can tailor your products, promotions and marketing to capture first the interest and then the orders from this vast customer base – and the knowledge and data they provide will massively help you make the most of your partnership with a wholesaler.
Our diverse selection of ranges of foods and drinks allow us to cater for all types of businesses from brand names to continental products.
If you are looking retailer or distributors for your products .
we offer you variety of marketing and advertising services for your best product
great service starts by employing great people, taking time to learn about our customers’ business, and being inspired by the great service they offer to their own customers.
We’re serious about service but this time we’ve taken things one step further and turned the tables on our team to understand what great service means to our customers.
do business with, and, importantly, to work for, is our talented team of people who dedicate themselves day in, day out to providing customers, suppliers and industry colleagues with the support and engagement that ensures our continued success.
Our teams also take our commitment to challenges shared by the industry very seriously, and this led to the launch,
Masala spices
Indian spices are what makes Indian food so delectable. Without spices, food would be bland and boring. Different types of food calls for different types of spices. But there are 5 main Indian spices. Here is the spices list: • Cumin seeds. • Coriander seeds. • Black mustard seeds. • Cayenne pepper. • Turmeric. The use of spices is not just limited to the flavour of food. Using spices definitely enhances the taste but Indian spices also have several health benefits. You may buy masala just to add a bit of flavour to your food but it also has several benefits that are great for you. For example, red chilli masala powder can help you cut down on fat and boost your immunity. The most favoured masala powder is Turmeric because turmeric has so many benefits. Turmeric can prevent cancer, aid in digestion and improve immunity. The benefits of spices are never ending. Jeera or cumin is very helpful in preventing nausea and gas. It is also helpful in improving blood cholesterol levels, promoting weight loss and can help with diabetes. Asafoetida powder or Hing can help in removing chest congestion. You can also prepare a masala mix like garam masala. Garam masala powder contains coriander, cloves, black pepper, cardamom, cloves, cinnamon, and nutmeg. This masala mix is used to make a variety of delicious dishes. In fact, if you do not want to go through the trouble of preparing this masala mix yourself, you can just buy garam masala and other mixed spices online. You can buy Indian spices and other masala powder from reputed brands on Retail marketing. All the Indian spices you can think of, you can find on Retail marketing. Just place your order and get it delivered right at your doorstep.
Masalas and Spices
Indian cuisine is incomplete without the masalas and spices used in them. They are the main ingredient of most of the dishes and add flavor, taste and color to your food. There are numerous masalas used in the Indian cuisine. Some of the most popular Indian masalas are garam masala, chicken tikka masala and paneer tikka masala. Similarly spices also play an important role in the taste and aroma of your food. You can buy a range of masalas and spices from different brands on Retail marketing’s online store. The taste of masalas may differ from one another slightly from one brand to another. As the flavors of non-vegetarian dishes are stronger, chicken masala, mutton masala and other meat based masalas are distinguished from the rest. Some of the most popular brands selling masalas are Aachi masala and MDH masala. These brands offer every kind of masala that you need. You can buy any masala under their range from Retail marketing’s online store. Similarly, when it comes to spices, the options are plenty as well. Indian spices that are very commonly used are coriander powder, turmeric powder and cumin powder. Jeera powder, ginger power and chili powder are common varieties of spices as well. Apart from powders, these spices and flavours even come in paste form. Ginger garlic paste and garlic paste are the two most common ones used in the Indian cuisine. These enhance the flavor of your cooked food in several folds and also adds a strong aroma to your dishes. Dabur is one of the brands that sells high quality ginger garlic paste in the market. It is important that these spices and masalas are bought from well-known and trusted vendors. Some local and unauthorized sellers sell adulterated products that may be harmful for our health. You can now buy from top brands that sell these products such as MTR, MDH and Aachi on Retail marketing’s online store. You no more need to step out of your house to do your grocery shopping. Retail marketing is your one stop shop for all your grocery and household needs. All you have to do is sit back on your couch and place your order and our efficient delivery team will have it delivered to your doorstep. Look out for great deals, offers and discounts while shopping online on our store. Use the best quality of masalas and spices in your food and elevate the taste of your food instantly!
Business ideas, Marketing and sales , promotions and advertising ideas , articles
7 Reasons That Advertising Is Indispensable For Your Business
Advertising is ubiquitous. Though many argue that advertisements rose with the Industrial Revolution of the 19th and 20th century, the truth is advertising was present in its dormant form since the time two men existed on this planet and designed symbols to develop their own communication style in order to propagate their goods and services to survive and thrive.
As you flip the pages of the history, you might find several pieces of evidence of outdoor advertising used in the ancient civilization like bamboo flute playing to attract the customers, hand-inscribed papyrus leaflets and creating image-based signs on the rocks.
Image Source: Advertising Then and Now and Forever
Globalization Changed the Media, Not the Purpose
Though the mediums of advertising have evolved with globalization, the primary purpose of any business entity was to reach the potential buyer while the buyer is still seeking the information to satiate his needs.
However, increasing profitability either by decreasing products cost or by expanding the market is an archaic business practice. The market dynamics, high competition as well as the emerging media choices have made it obligatory for the enterprises to strike the chord with their customers through emotional stimulation.
An advertising icon, Leo Burnett once said, Good advertising does not just circulate information. It penetrates the public mind with desires and beliefs. Through this statement, he gave an insight into how todays enterprises should look at advertising.
He suggests that brand advertising should be an innovative blend of textual, visual and audible elements that evoke the emotions and imagination of the target demographic.
Businesses Go Digital
The year 2017 showcased an upward graph in the digital ad spending. Media agency Magna forecasted that half of all global advertising dollars will be spent online by 2020, equaling all combined offline ad spend, such as TV, print ads, and billboard posters.
However, all the advertising strategies from the ancient period to digital have aimed at remaining at the forefront of the consumers mind.
Image Source: Knowledgeengineers
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The AIDA Model for every advertisement
The presentation of information through various media has taken a dramatic leap. It has the prowess to engage the customers through both entertainment and information, but every advertisement crafted constitutes the basics of the AIDA model that stands for Attention, Interest, Desire, and Action.
This clearly spells out the prominent position of advertising as a marketing tool for any business entity. Advertising should never cease, it should just become wiser and experienced as the brand passes from its introductory to its maturity phase.
Image Source: LAWS
To elaborate on this model, below are 7 more reasons that showcase the advertisings undebatable position in every businesss strategy:
1. Advertising Addresses Needs through Your Products
By answering the 5W1H (who, what, where, when, why and how) advertisements in a very crisp manner and a short period display the key features of your product.
Nobody likes to be sermonized, however,everyone likes to adapt to something that is newsy and trendy. Advertising lends these attributes to your product while astutely offering the solutions to the problems through the launch of a new product, service or an idea.
In this era, however, brands go beyond the audiences perception of needs and wants by positioning the products in a manner that can make a difference in consumers lives either by giving them a status in the society, providing security or satisfying a certain kind of desire.
2. Advertising Offers Alternatives
In the cut-throat competition in the market, advertising is the only tool that helps to differentiate your companys products and showcase alternatives equipped with added features or better performance.
Gerard Tellis author of Effective Advertising: Understanding When, How and Why Advertising Works said that advertising invites the target audience to evaluate how your product or service measures up against your competitors.
3. Advertising Creates Loyal Customers
When advertising uses the common man as the hero, a customer can easily identify himself/herself with the brands central message and this inspires the change in behavior and action.
Graeme Newell in his blog about Nike Brand Strategy: Emotional Branding Using the Story of Heroism explains, Nike advertising takes the common hero story and turns it on its head. Instead of inspiring customer loyalty by singling out an external enemy, it pulls out the stops and focuses on an internal foe our laziness.
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4. Advertising Builds Long-Term Relationships
Businesses are aware that it is very difficult to win a new customer, but it is equally tough to retain the existing customers.With the proliferation of media platforms, it is pertinent for businesses to leverage all mediums like websites, email-messaging, social media, etc.
This helps to establish a personal connection with the audience through an interactive process. This is the era where advertising helps the brand to create the culture of trust.
Hence, advertising should not only take place during the launch of a product or on special occasions, but it should be a continuous process that makes customers an inevitable part of the brand journey.
5. Advertising Increases Revenue
Vilfredo Federico Damaso Pareto who was a popular Italian philosopher and economist developed the Pareto Principle according to which businesses earn 80% of total profits through 20% of customers.
Advertising plays a crucial role here as only the brilliantly conceptualized ads hit the viewers mind and persuade them to take an action.According to one survey, it was found out that businesses who maintained or expanded advertising over a five-year period saw their sales increase an average of 100 percent, and companies that cut their advertising budget grew at a less than half the rate of those who advertised steadily.
6. Advertising Builds your Brand Image
When any business entity plunges into advertising, it showcases its dynamic nature. It evokes the feeling of sincerity and authenticity.Advertising humanizes the brand by giving it a personality. This image should not just resonate with the social standards of the target audience but it should be the extension of the audiences personality.
Especially, strong advertisements that are endorsed by celebrities enhance the image of a brand in the consumers mind.
Advertising through various parameters, differentiators and use of the right medium can help businesses to build a strong reputation in the market. All these factors lead to change in the consumer buying behaviour leading to increased sales or revenue.
Image Source: BusinessDrive
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7. Advertising Boosts Morale
Last but not the least, advertising is not just meant to grab the eyeballs of outsiders but also hugely impacts the employees working in your organization.One cannot disagree with the fact that employee morale is one of the crucial factors for any company to succeed.
Making employees an inevitable part of the ads conceptualization, asking them about their views on the ads created, telling them when ads will appear, etc. will knowingly or unknowingly create a greater sense of pride among them for the company. Yes, it also creates a sense of ownership in them that motivates them to live the vision and achieve the mission of your company.
IT IS CRYSTAL CLEAR THAT THE END GOAL OF ANY ADVERTISING IS TO GET THE CONSUMER BUY A PRODUCT.
However, advertising has several dimensions that aim to start a dialogue between ideas and reality, address the aspirations empathetically and, thereafter, make the product or service an important element of the culture.This transition from propagating ones idea to penetrating into the tradition and customs defines the success of any business entity.
In this transition, only advertising with its creative and strategic tools can help the brands to create a strong image in the market and helps business take an upward graph.
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