We offer a lot more than a typical agent or broker, and describe ourselves as a full-service importer and distributor. We offer brand owners a full suite of complementary services, from sales and marketing, through consumer and category research, to logistics and IT solutions.
You’ve been on the food market circuit for a while and perhaps even have a couple of local retailers stocking your products, but how do you grow your stockists and reach new retailers potentially hundreds of miles away? The time might be right for you to start talking to food and drink wholesale distributors.
Working with food and drink wholesale distributors can be an effective way to reach a wide network of retailers and can significantly aid your business growth. However, there are several things to bear in mind before you start.
If you have been selling to a few local retailers directly you will be used to quoting them a trade (or buy in price) to which they will add on their margin to create the consumer (sell out) price. Working with a wholesale distributor adds a new element to the equation and the wholesale distributor margin needs to be accounted for. You need to have a really good handle on your cost price so you can calculate all the necessary margins:
We’re passionate about great food, and we spend a lot of time sourcing it and selling it, so we try to enjoy what we do. So if you want to know what we’re about, we can summarise it in three words: Family, Food, Fun.
We measure this by being first choice for all our major stakeholders – customers, brand owners, people, and our community.
marketing strategy will help you reach your business objectives
We know that taking time out of running your business to come up with a solid marketing strategy is difficult. That’s why work with business owners to create a marketing plan for you. Having a strategy in place will help you avoid wasting time and money on marketing activity that doesn’t work. Whether you want to grow, launch a new product, enter a new market or just outsmart your competitors, a marketing strategy can help you get there faster.
We need to get under the bonnet of your business; to understand your goals, identify your key sectors, profile your customers
RESEARCH
This where we take a ‘deep dive’ into your business. Researching your competitors, your brand and your offering will help us to help you stand out in a crowded marketplace.
PLANNING
Remove the guess work and inject some consistency into your marketing. Creating a 90-day activity plan that becomes your marketing ‘road map’ is just part of the process.
Marketing Collateral
Before approaching a wholesale distributor it is worth spending some time putting a simple sales presentation together covering:
Your brand – it’s ethos, vision, purpose and aspirations
USPs – any unique ingredients, flavour combinations or production methods
Products and usage – clearly list all available products and consider including serving or recipe suggestions
Pricing – depending on a wholesale distributor’s order quantity your pricing may vary but make sure you have some starting point calculations to discuss
Sales
Retail marketing has an extensive and highly capable sales team, covering the whole of the in every trade channel – multiple retail, impulse convenience, wholesale cash & carry, foodservice and…
Brand Management
Our product marketing team is the link between brand owners, and our sales team and customers. We allocate a dedicated product marketing manager to work with each brand, and be its champion within RH…
Category Management
Our approach is consumer and category-led. We have in-house expertise in providing customers and suppliers with all the necessary market insights to develop and execute strategies and tactics for…
Marketing & Public Relations
We provide a full range of solutions for both trade and consumer marketing, from in-store promotions and sampling, to advertising and PR. Our extensive experience running marketing and PR campaigns…
Logistics
Our base in High is the perfect location for distribution throughout . Brand partners and customers benefit from the environmental and cost efficiencies we generate through the supply…
Food Technology
Our team of in-house Technical Managers manage the technical relationship with all of our suppliers, overseeing all aspects of product safety and quality, while also responding to specific customer..
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What is Business Technology?
Home » Business Model » What is Business Technology?
July 18, 2014 Frank Bullock Business Model Tags: business, business technology, company, corporation, IT, management, professional, science
If one were to over-simplify things, it could be said that our world revolves around money and science, or better put, around business and science. These are the fields that bring forth the most changes in our society, at least those changes which are visible and touch all of us sooner or later. But what happens when these two are combined? Do you get a superpower capable of destruction and creation both? It is good to mix the two, or should it be avoided? Plenty arguments can be found both against and for this, but the truth is evolution cannot be stopped, and a merger can already be observed in many instances. For example, corporations which fund scientists offer them the opportunity to work in ideal conditions and create something truly worthwhile; however, anything they produce becomes the property of that corporation, which can then use it anyway they see fit.
What we want to focus on in this article however is business technology, a less potentially harmful field, but one which allows companies and corporations to make more money, or to know when to avoid risks. That being said, business technology is the collaboration between business strategy and technology; this business practice was the normal result of the evolution of information technology. Thus, hardware and software are used not only as support systems and tools, but as strategic development tools as well.
In that respect, business technology is merely an emerging field, but more and more interested parties start to use it every day. The term is also relatively new, and it was only coined in 2007 by John R. Rymer, a researcher for Forrester Research; the term appears for the first time in an article he wrote in the Forrester editions. The new field has so far been most successfully used by IT companies and organizations, where the two elements of business and technology combine most easily. The practice is used by business technologists, who need to have proper knowledge of business strategy, but also of the ways in which contemporary technology can implement that business strategy. Ideally, this technology could help professionals achieve better and more certain results from their business strategies, and thus eliminating some of the risks.
Another important term here is business technology management, whose aim is to converge decision-making in both technology and business, at every level of decision-making that takes place in an organization. Information has always been important in business, but with this new field, that information gets to be used at a whole new level of accuracy, and it may lead to the creation of entirely new products and concepts as well.
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