We offer a lot more than a typical agent or broker, and describe ourselves as a full-service importer and distributor. We offer brand owners a full suite of complementary services, from sales and marketing, through consumer and category research, to logistics and IT solutions.
You’ve been on the food market circuit for a while and perhaps even have a couple of local retailers stocking your products, but how do you grow your stockists and reach new retailers potentially hundreds of miles away? The time might be right for you to start talking to food and drink wholesale distributors.
Working with food and drink wholesale distributors can be an effective way to reach a wide network of retailers and can significantly aid your business growth. However, there are several things to bear in mind before you start.
If you have been selling to a few local retailers directly you will be used to quoting them a trade (or buy in price) to which they will add on their margin to create the consumer (sell out) price. Working with a wholesale distributor adds a new element to the equation and the wholesale distributor margin needs to be accounted for. You need to have a really good handle on your cost price so you can calculate all the necessary margins:
We’re passionate about great food, and we spend a lot of time sourcing it and selling it, so we try to enjoy what we do. So if you want to know what we’re about, we can summarise it in three words: Family, Food, Fun.
We measure this by being first choice for all our major stakeholders – customers, brand owners, people, and our community.
marketing strategy will help you reach your business objectives
We know that taking time out of running your business to come up with a solid marketing strategy is difficult. That’s why work with business owners to create a marketing plan for you. Having a strategy in place will help you avoid wasting time and money on marketing activity that doesn’t work. Whether you want to grow, launch a new product, enter a new market or just outsmart your competitors, a marketing strategy can help you get there faster.
We need to get under the bonnet of your business; to understand your goals, identify your key sectors, profile your customers
RESEARCH
This where we take a ‘deep dive’ into your business. Researching your competitors, your brand and your offering will help us to help you stand out in a crowded marketplace.
PLANNING
Remove the guess work and inject some consistency into your marketing. Creating a 90-day activity plan that becomes your marketing ‘road map’ is just part of the process.
Marketing Collateral
Before approaching a wholesale distributor it is worth spending some time putting a simple sales presentation together covering:
Your brand – it’s ethos, vision, purpose and aspirations
USPs – any unique ingredients, flavour combinations or production methods
Products and usage – clearly list all available products and consider including serving or recipe suggestions
Pricing – depending on a wholesale distributor’s order quantity your pricing may vary but make sure you have some starting point calculations to discuss
Sales
Retail marketing has an extensive and highly capable sales team, covering the whole of the in every trade channel – multiple retail, impulse convenience, wholesale cash & carry, foodservice and…
Brand Management
Our product marketing team is the link between brand owners, and our sales team and customers. We allocate a dedicated product marketing manager to work with each brand, and be its champion within RH…
Category Management
Our approach is consumer and category-led. We have in-house expertise in providing customers and suppliers with all the necessary market insights to develop and execute strategies and tactics for…
Marketing & Public Relations
We provide a full range of solutions for both trade and consumer marketing, from in-store promotions and sampling, to advertising and PR. Our extensive experience running marketing and PR campaigns…
Logistics
Our base in High is the perfect location for distribution throughout . Brand partners and customers benefit from the environmental and cost efficiencies we generate through the supply…
Food Technology
Our team of in-house Technical Managers manage the technical relationship with all of our suppliers, overseeing all aspects of product safety and quality, while also responding to specific customer..
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Warranty Management – Meaning and its Components
Warranty Management – Meaning and its Components
Warranty Management had been traditionally viewed by companies as a cost of doing business. The costs of warranty management were found to be costing between 4 to 5 percent of the total sales revenue of the company per annum and were considered to be the cost of providing customer satisfaction and as an opportunity to building customer relationship.
However over the last few years, many organizations have realized the underlying value that can be realized in this area. Today Warranty Management is considered to be a separate revenue stream. The process of Warranty Management has evolved over a period. The benchmarking of best practices have led to reduction in cost of service delivery of parts with increase in customer satisfaction and an independent revenue stream of warranty services.
What is Warranty ?
Warranty is a statement of assurance or undertaking issued by the manufacturer of a product concerning the performance of the product and parts supplied by him by way of sale transaction to the customer, for a certain period as stated in the Warranty Card accompanying the product. In other words, it is a performance guarantee for the product given by the manufacturer. In case of any poor performance due to the nonperformance of any part or defect in any part of the product, will be made good by the supplier/manufacturer with either replacement of the part or product or repair of the product.
Important Components of Warranty Management System
Warranty Management is today a separate function of Service Parts Management Stream in the organization. Service Parts Managers are P & L heads of their department and the entire business unit functions as a profit center with its revenue and cost budget.
Service Parts Management Team
Service Parts Management Teams and structure are the Service Support Delivery owners and function as primary contact points with the customer. At the first level Service, support teams comprise of Customer Desk, which is the first point contact for the customers to register the service request. Technicians and Engineers as front end site supports and second point contacts to the customers. Parts Support Managers oversee the functioning of the operations and take responsibility to close calls and for delivery performance.
Warranty Management and Claims Processing System
The entire business process and workflow management are driven by the Internet and e-commerce enabled system application that generally consists of the following modules:
Service Warranty Database and Tracker (Database information uploaded from Sales Module)
Service Request Registration, authorization, service job ticket issue, job ticket closure & Report functions.
Parts procurement request, parts issue authorization
Parts Inventory Management, Purchase Order Management, Repair Management, Vendor Management etc.
Logistics Service Management and Parts Supply Chain Management processes are driven outside the above system, managed by 3PL service providers and Logistics teams.
SME Experts
Service Parts Teams are supported by a team of Subject Matter Experts. Escalation processes determine the nature of technical support required to be assigned and timelines for service issue closures.
Parts Procurement and Logistics
Parts Procurement and Logistics may be handled by a single department or by separate teams depending upon the volume of business and the management structure.
These functions manage parts procurement functions, inbound logistics, parts warehousing and distribution on the outbound cycle.
Reverse Logistics functions managed by the team involve – Parts collection, parts segregation, inventory holding of defective parts, parts repair, warranty replacement with OE manufacturer, Re-Export, and Waste disposal or Scrapping functions.
Warranty Management is Cross Functional Team Effort
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