We offer a lot more than a typical agent or broker, and describe ourselves as a full-service importer and distributor. We offer brand owners a full suite of complementary services, from sales and marketing, through consumer and category research, to logistics and IT solutions.
You’ve been on the food market circuit for a while and perhaps even have a couple of local retailers stocking your products, but how do you grow your stockists and reach new retailers potentially hundreds of miles away? The time might be right for you to start talking to food and drink wholesale distributors.
Working with food and drink wholesale distributors can be an effective way to reach a wide network of retailers and can significantly aid your business growth. However, there are several things to bear in mind before you start.
If you have been selling to a few local retailers directly you will be used to quoting them a trade (or buy in price) to which they will add on their margin to create the consumer (sell out) price. Working with a wholesale distributor adds a new element to the equation and the wholesale distributor margin needs to be accounted for. You need to have a really good handle on your cost price so you can calculate all the necessary margins:
We’re passionate about great food, and we spend a lot of time sourcing it and selling it, so we try to enjoy what we do. So if you want to know what we’re about, we can summarise it in three words: Family, Food, Fun.
We measure this by being first choice for all our major stakeholders – customers, brand owners, people, and our community.
marketing strategy will help you reach your business objectives
We know that taking time out of running your business to come up with a solid marketing strategy is difficult. That’s why work with business owners to create a marketing plan for you. Having a strategy in place will help you avoid wasting time and money on marketing activity that doesn’t work. Whether you want to grow, launch a new product, enter a new market or just outsmart your competitors, a marketing strategy can help you get there faster.
We need to get under the bonnet of your business; to understand your goals, identify your key sectors, profile your customers
RESEARCH
This where we take a ‘deep dive’ into your business. Researching your competitors, your brand and your offering will help us to help you stand out in a crowded marketplace.
PLANNING
Remove the guess work and inject some consistency into your marketing. Creating a 90-day activity plan that becomes your marketing ‘road map’ is just part of the process.
Marketing Collateral
Before approaching a wholesale distributor it is worth spending some time putting a simple sales presentation together covering:
Your brand – it’s ethos, vision, purpose and aspirations
USPs – any unique ingredients, flavour combinations or production methods
Products and usage – clearly list all available products and consider including serving or recipe suggestions
Pricing – depending on a wholesale distributor’s order quantity your pricing may vary but make sure you have some starting point calculations to discuss
Sales
Retail marketing has an extensive and highly capable sales team, covering the whole of the in every trade channel – multiple retail, impulse convenience, wholesale cash & carry, foodservice and…
Brand Management
Our product marketing team is the link between brand owners, and our sales team and customers. We allocate a dedicated product marketing manager to work with each brand, and be its champion within RH…
Category Management
Our approach is consumer and category-led. We have in-house expertise in providing customers and suppliers with all the necessary market insights to develop and execute strategies and tactics for…
Marketing & Public Relations
We provide a full range of solutions for both trade and consumer marketing, from in-store promotions and sampling, to advertising and PR. Our extensive experience running marketing and PR campaigns…
Logistics
Our base in High is the perfect location for distribution throughout . Brand partners and customers benefit from the environmental and cost efficiencies we generate through the supply…
Food Technology
Our team of in-house Technical Managers manage the technical relationship with all of our suppliers, overseeing all aspects of product safety and quality, while also responding to specific customer..
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Warehouse Management System
Warehouse Management System
In any Supply Chain, Inventory Management and Warehousing form a part of operations intensive function and is one of the key building blocks in the entire chain. Most of the inventory is held at the warehouses as compared to the pipeline, and the efficiency of the warehouse operations will determine the further supply chain efficiency.
Though it is a normal industry practice now to outsource the warehousing operations to a 3PL Logistics service provider, the SCM managers who are the decision makers and network owners would need to know the intricacies of warehouse operations and get actively involved in choosing the right partner and right facility.
A distribution center or a warehouse is the key to the entire model as it holds the inventories and also manages other operations like bundling, packing, labeling, co-packing, kitting, etc. as per buyer requirement. Most of the marketing and buyers requirements are met with from the warehouses.
Many factors and elements contribute to successful operations of a distribution center. The time taken to detail the project and build a model taking into account all considerations will go a long way in ensuring operational efficiency of the supply chain.
Physical Infrastructure
The building blocks or operational criteria of an ideal Warehouse Management System includes location, structure, roof height and flooring, design and layout external, utilities and facilities in the premise, internal layout design, storage infrastructure, material handling equipment, lighting and safety equipment and mechanisms, office infrastructure, IT and communications infrastructure, power and backup services and finally accessibility of the location and availability of labor. The list can be exhaustive and depends upon specific needs of each buyers business.
IT Systems
The efficiency of warehousing operations is highly dependant not only upon the physical infrastructure but the system and intelligence that controls, directs and manages the physical transactions. A robust WMS capable of managing inventory and locations which is RF driven or enabled would be the backbone of a good efficient warehouse.
The Warehouse Management System controls two sets of operations:
On the inventory front, the system maintains inventory in the warehouse at Zone & individual location level, SKU level, pallet wise, carton wise and unit level inventories for multiple customers and allows specific inventory attributes and parameters to be built in to manage, allocate or block the inventory. The system also provides options to adapt FIFO, LIFO or other methods of inventory flow.
On the Operations front the system manages, controls and directs all operations including receiving processes, put away processes, order processing, inventory allocation, picking process, packing process and finally shipment along with inventory updating. The intelligent system guides and helps operations manager to schedule and manage all operations for various groups and teams simultaneously depending upon the workload and pattern and thereby manage resource allocation too.
Another critical function of WMS is the cycle count process that is required to maintain the health of the inventory. WMS initiates daily cycle count and wall to wall counts as per user specification and attributes.
Lastly WMS can provide various types and categories of reports and information related to inventory, shipments, transactions, timings of transactions and many more parameters.
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