Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
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Best Sanitary Pad Brands In India
Many women have their own specific need and it is essential to select the one that will satisfy the requirement. Some women have mild flow while others have heavy flow during their menstruation. It is very important to select the right sanitary pad as using an inappropriate napkin due to heavy flow can cause embarrassing and comfortable situations at home or work.
The sanitary pads overcome issues of infections, uncomfortable situations and blood stains. Our list of top 10 sanitary pads will guide you to pick right sanitary pads for yourself.
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1. Whisper
The three variants are popular -Whisper ultra- clean, whisper ultra-night and whisper choice regular wings. Whisper ultra-clean napkins provide superior and long lasting safety. They are super absorbent that pulls leakage. They have long wings and provide added protection even on days with heavy flow. Large wings provide protection for the entire day.
Whisper Ultra Night are ultra-thin pads that provide unparalleled comfort during the night. There will be no leakage and you can enjoy a good night sleep. This is one of the best sanitary pad for heavy bleeding and provides dry and soft protection. The sanitary pads are five times more absorbent as compared to regular pads.
Whisper choice regular wings are best to use if one is having low flow after the first two days of the period. It has wings with gel- based core. It controls odor and provides comfortable fresh feeling during the day. It comprises funnel- shaped holes and 100 percent stain proof. You can be sure of getting maximum comfort and dryness.
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2. Stayfree
There are two variants of Stayfree, they are Stayfree dry and Stayfree Dry Max ultra-thin. Stayfree dry is an ultra -thin pad that allows you to sleep without leakage. It is thin but is highly absorbent. These pads are wider from the back and provide protection from leakage. It offers a confident and fresh feeling as based on odour control technology.
Stayfree Dry Max ultra-thin is meant to use during the day. This is a super thin sanitary pad that comes with super lock pockets and dry- max cover keeping you dry entire day. It has a gel based core that keeps you comfortable, clean and dry. It absorbs fluid quickly and is best for sensitive skin.
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3. Sofy side walls
It comes with special walls on the pads side. It easily gets fit into your body and absorbs the fluid. It comes with a super dry net sheet to provide you a dry feeling. It is an extra- large pad with wings and dry cover for a comfortable and clean feeling. The pad has a long-lasting core with the gel that locks wetness and absorbs heavy flow. It prevents the liquid to reach to the sides. The flexible side walls minimize gap and check side leakage.
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4. She comfort
It has a super soft cover that is made of cotton. It ensures that there are no rashes during flow. It is made of non-plastic edges with gel and prevents side leakage with super absorbent material. It has a dry weave that make you feel comfortable and tension free during heavy flow.
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5. Dont worry ultra- thin super
These are perfumed pads that are specially designed for working women and girls. It converts fluid into the gel by providing protection from heavy flow. The wings provide prevention from side leakage. It is also available in dual size.
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6. Kotex Soft smooth gentle wings
It comes with a cottony cover and meant for sensitive skin. This sanitary pad has curved borders and wings for better protection. It makes you feel comfortable. There is a blue safety zone that allows to spread fluid evenly throughout the pad.
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7. Carefree panty liners
These panty liners are best to wear when one does not want to wear a pad in the beginning or at the end of periods. These panty liners allow you to remain tension-free for staining even without a pad. They are soft and small than regular pads. It has the capability to absorb wetness in few seconds only.
Thus, sanitary pads are an essential thing that is required by every woman. You must pick the sanitary pad according to the level of flow and requirements. You also have to keep in mind that it must provide better absorption without side leakage. Pick the pad that provides you with comfort, hygiene and rash free skin. Dont compromise with your health and quality of the sanitary pads.
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8. Bella sanitary napkins
Bella classic are the only breathable pads in India. These pads are the perfect answer for women who value tradition, prefer traditional thickness and appreciate comfort and security. The unique feature of Bella sanitary napkins, are effectively protect against side leakages. So every girl should take care of their intimate part.
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9. Paree pariz sanitary napkins
Paree sanitary napkins are specially designed to keep women dry, fresh and comfortable in during their menstrual days. The usp of these napkins are easy to carry and simpler to dispose of with its trifold feature
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10. Lingerie fit sanitary pads
These pads also give ultra hygiene and comfort on heavy leakage and they are specially designed for comfort leak lock design. Lingerie fit napkins have odour control multiple locking zones. Most of women prefer this brand for sanitation. So, never ever compromise with health, especially women.
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