- Modern trade has come up to gain popularity and credibility among the end-users. The wide range, the flexibility to choose from varieties, and get exciting offers have tremendously gathered the popularity. These retail stores are luring with their infrastructure, facilities, eye-catching interior, and organized range of products in the stores.
- Moreover, they are more accountable for the products offered since every action is systematically organized. They possess good records of their sales and purchases. Hence, their prevalence becomes obvious.
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The important features of Modern Trade are as follows :- There is no customer interaction. The customer himself picks up the products of his choice and proceeds to checkout.
- There are multiple discounts offered on purchases and other promotional activities that gain the buyer’s attention.
- The product range is wide and offers multiple choices to choose from.
- These retailers contact the manufacturers directly without any middlemen.
- New brands can be easily acquainted with the customers via this trade.
- The distribution is more organized and creates trust in the minds of buyers.
| - Modern trade involves a more planned and organized approach to distribution and logistics management. Modern trade includes the larger players such as supermarket chains, mini-markets (Indonesia), hypermarkets, etc. This involves aggregation of demand across a diverse product range.
- Modern trade outlets are chains or groups of businesses. They include larger players such as hypermarkets, supermarket chains and mini-markets. Retail operations are more planned and operations use a more organised approach to inventory management, merchandising and logistics management.An increased proliferation of modern trade formats offers a mix of food and non-food items to consumers.
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