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Snacks and Namkeens
Snacks and Namkeen
Processed Food
Namkeens
Snack Foods
Salted Snacks
Potato Chips
A small serving of savoury food that is consumed between meals is known as snacks. They are available in various forms, either packaged or prepared right at home. Snacks that are made at home can include those that are made using fresh ingredients or processed ones that can be cooked instantly. Although snacks can vary from country to country, in India, there is a huge variety of scrumptious street food and fried goods that are considered as evening snacks. These include lip smacking samosas, chaats, Pani puri and even noodles. However, it is not always possible to go out and have them whenever you are craving for a bite. Food sold on the streets might be hygienic at times and eating a large quantity may cause health issues, hence, packaged delights are re perfect alternative to street snacks. You can order these packaged snacks online at Big Basket, saving time and allowing you to satiate your hunger pangs in the middle of the day. There are many types of namkeen snacks that can be bought in India. Some are inspired by famous snacks from around the country while others introduce us to the flavours of the world. Let’s take a look at some of the snacks that are available in India. 1. Bhujia- The market ruler when it comes to snacks, Bhujias are influenced by the snack cultures of Rajasthan, especially Bikaner. Originally made from gram flour, Bikaneri Bhujia is now available in a variety of flavours that include mint, chilli as well as sweet and sour. Mixtures are another category of bhujia that has taken a contemporary turn and is available in a number of types the most famous of which is the Navratna Mixture that contains Bhujia, cornflakes, peanuts and moong dal among others in a spiced mixture of coriander, chilli and pepper. 2. Chips – Undoubtedly one of the favourite munchies ever, potato chips are the preferred snacks in almost every party. Made from thinly cut slices of potato that are either fried or baked till they turn wafer-like and crunchy, these chips are available in many flavours.
Find A Distributor ice slabs
Whether you’re the proud owner of a baked goods empire or an organic farmer, here’s how to find a food distributor that meets your needs.
Whether you’re the proud owner of a fledgling baked goods empire or an ambitious organic farmer, you’ll need to follow many of the same steps as you look for a distributor for your product.
Cracking into the food industry requires a fresh approach if you want your products to shine on shelves. I’ll explain key steps to introduce your brand to retailers, restaurants, farmer’s markets, schools, hospitals, and even online providers.
Sales are climbing, your customer base is expanding, and it’s becoming more difficult for your company to handle the demand on your own. This is generally the point where you will look for food distribution companies to help boost productivity and effectively expand operations.
Here are a few things to look for as you search for the right partner.
Look for ice slabs retail sales
The first step to forming a fruitful union with a food distributor is to learn which company best aligns with your brand’s mission and vision. Things like freshness, quality ingredients, and the masterful production of your most prized recipes top most people’s lists.
Ask your potential distributor about the types of products they currently carry. Some food distributors produce and transport mixed inventory (i.e. conventionally grown and certified organic). Others are strictly organic providers. There are pros to dealing with both groups but, essentially, the goal is to find the most qualified distributor capable of reducing time and effort you have to commit to production, marketing, and transportation.
Decide which type of distributor you’ll need
Next, you need to have a clear understanding of exactly who you’re dealing with and what they offer. All distributors aren’t created equally. It’s important to know what they are capable of handling. There are distributors who only handle transportation. Others offer marketing and sales strategies. When it comes down to distribution, you’ll also face differences in region, retail partners, and overall involvement.
distributors ice slabs
Some companies operate through a nationwide arrangement and distribute food from manufacturers and kitchens throughout the country. They boast established relationships with prominent retailers, which makes them powerful influencers across various industries.
When you expand your brand with a nationwide distributor it grants you access to a seasoned route that directly leads to retailers your target audience trust to satisfy their needs. Just be mindful, competition can be stiff when you pitch a nationwide distributor. Be prepared to prove your brand is ready to withstand such a drastic boost in production.
Regional distributors ice slabs
Regional (or local) distributors have access to a smaller geographical location, so they naturally offer less brand recognition. Although regional distributors may not have access to major food chains, there are other advantages like personalized interactions and greater engagements with their contracted manufacturers.
Specialty distributors
If you’ve built your brand around a specialty food item, whether because of handling or an isolated sales area, there are also specialty food distributors that may be more experienced in handling your specific product. Specialty distributors may be more equipped to handle your product’s delicate handling needs, but it may cost a bit more to make it onto that exclusive list.
How to find a food distributor
Conduct a search
Since we’re living in such a glorious age driven by accessible information, finding distributors has become easier than ever. Start with an online search query. (Be sure to include the type of distributor you’re looking for.) Create a long list of possible partners, then narrow down your options.
Ask for referrals
Ask around to see what distributors your current retailers trust. You can also run a few names from your list past a specific retailer to get some additional insight on the distribution company’s reputation.
Meet and greet potential distributors
Attend a few trade shows and sales expos to network with successful business owners and meet distributors in person. It’s nice to get a direct feel of who the company is and how they’re prepared to help you take your product to the next level.
Build a relationship
Take all the information you’ve gathered, from online searches, retailers and manufacturers, and distributors firsthand, and identify the most promising options. As a final step prepare a persuasive pitch that piques a distributors’ interest. Your potential partnership will take shape through the power of your pitch. Don’t take this step lightly, your future depends on it.
Tips on working with a distributor
Working with a distributor can take a tremendous amount of stress off your shoulders. However, once you form a partnership that doesn’t mean your work is over. Even after you deliver the perfect pitch, and setup a meeting to discuss next steps, there are a few things to consider:
Sales guidance – If your distributor does not offer sales strategies, you’re 100% responsible for anything outside of step-by-step distribution.
Cost margins – Different services warrant different cost margins from the distributor, so be prepared to price your product accordingly. Always make sure you have a clear understanding of your margins.
Distribution timelines – The time elapsed between signing a contract and shipping your products can take anywhere from a few weeks to a couple months. Be sure to check to see how long the distributor estimates the process will take and consider how many new product launches they have to facilitate.
Even if your product is one of hundreds (or even thousands) produced with a distributor, you should still expect to feel a sense of personalization. You want to be sure that you’re trusting your legacy with a competent organization that values your brand as if it were their own business.
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Approach to Rural Marketing
We had a great discussion on Orkut – FMCG Marketers Community – on Rural Marketing. Also i was going through an article by By TARO W (Indiantelevision.com Team) – “Ten Step approach to rural marketing”. I found some points really relevant.Titled Don’t Flirt with Rural Marketing, the presentation analyzed the current scenario and offered useful tips for marketers to help build their brands in rural India.Except for a few like HLL with their Project Shakti and ITC with their E-Chaupal, which are rural initiatives with clear long term objectives, RM still means a van campaign, a few badly made commercials as commented by Anugarh Madison Advertising CMD RV Rajan.Different organizations classify rural differently.1. For companies into durables, it could range from places with population of less then 500,0002. While for the FMCG industry it would imply places with populations of less than 50,000Why companies are hesitant to go for Rural InitiativesWhile many companies do commence RM initiatives, most end up with road-blocks in the pilot stage itself because of reasons ranging from operational, to inadequate budgets, for the pilots themselves – that most often what is being tested is not the final representation of what needs to be rolled out laterOnly Rs 5 billion is spent annually in India towards RM as opposed to Rs 130 billion (and the number is growing year on year) allotted to mass-media, especially television. Rajan says that clients are reluctant to spend money in RM because there is no established yardstick to gauge the efficacy of RM initiatives, as is the case of TV and press which have TRP and NRS/IRS data which help in decision making. According to Rajan, the RMAAI plans to address this issue by undertaking studies to develop some guidelines in this fieldMost companies have no long term strategy or RM team or RM budget, Rajan argues, because no manager is willing to stake his career by thinking long term when his survival depends on mandatory quarterly results. This has resulted in the ratio between abandoned and successful RM projects being highSuccessful Regional Brands Cavin Care Chik ShampooMeera Herbal PowderFairever CreamAnchor (100 per cent vegetarian toothpaste)Gadi detergent powderDandi NamakPower brand soaps in the south Reason for success of above brands Most of them identified a segment which was vacant in terms of product and area of operationThey all started in small concentrated markets, appealing to the local ethos and aspirations of the targeted areaTheir communications, be it a simple radio spot or a wall painting or a theater film, touched a chord in the target audienceMost importantly, their policies were flexible and they could adapt to the fast changing market situationsRajan has evolved a ten step approach to counter the many myths and problems that come in the way of RM and exhorts every company that has RM plans to follow. They are:Commitment from the top management: This must be total and management must realize that it is long haul and an investment into the future, otherwise RM will not give long term results. He sites HLL and ITC examples.Getting a dedicated task force: Rajan says that RM requires a dedicated mindset which many urban oriented MBA’s don’t possess. He suggest hiring of the RM team from students from RM institutes like IIRM or students with fire in their belly about RM from second level institutes, those who have taken RM as an elective course. He also advocates treating and paying such employees well and giving them an indication of their career graphs in the company. He reverts to an old saying – You pay peanuts, you get monkeys. Setting Clear Objectives: It is important to clearly define, in the early stages, the goals for the RM initiative and whether the initiative is a tactical effort to achieve increased sales in specific areas during specific time or build strong equity for the brand in Rural India.Understanding the Mindset of Consumers: Understanding of the mindset of the rural customer is important for the rural specialist to come up with a customized plan of action. The Rural market is heterogeneous with traditions and cultures that vary from state to state, even region to region in some cases. Most companies equate their findings from studies based on urban India to the rural segment and initiate a strategy based on this. Rajan says that his experience shows that the attitudes, fears, expectations, aspirations, comprehensions of rural customers to products and brands are different from urban customers. Advantages of such research are manifold because they give valuable ideas for new product development to suit the market – (a case in point a refrigerator with a twelve hour battery backup to take care of the power outages in rural areas), or new methods of physically reaching out to rural folks, along with insights into the right communications strategy and delivery (media) strategyEnsuring availability: In most cases, distribution is one of the biggest nightmares; the task of reaching products to 600,000 plus villages is a challenge. TVC’s have raised the aspirations of the rural customer and makes him demand the product from the local shopkeeper, who then buys the required quantity from the nearest feeder, markets that he visits regularly for his supplies. Hence feeder markets such as towns and villages having populations of 10,000 to 15,000 initially must be provided for to start the first steps towards RMEvolving a Comprehensive strategy: A comprehensive strategy involving multimedia (including mass media, where necessary) has better results as compared to those one-off projects with limited goals. Involve the Region: RM is a highly regional subject, with a company’s regional teams being specialists in their respective regions. Involving them from the word go to ensure ownership of the campaign by the region, and also getting their insights and inputs in the development implementation of the campaign is essentialDeveloping full proof plan implementation: Conducting a pilot in one taluk in one district of a state to gain insights from it, before a national roll out of a rural campaign is not realistic. To get meaningful results, both in terms of impact and sales, the pilot must cover at least as few districts’ of the state, if not the whole state. The implementation plan must be as comprehensive as possible to ensure that all the elements to be checked out are included in the plan. Implementation of any rural campaign requires meticulous ground level planning and a thorough briefing and training of the field level people before execution. Sufficient time must be given to the agency to check out all the elements, before getting into the fieldProvide adequate budget: A decent budget could be spelt out by a rural specialist, depending on the task and the region. If the budget is limited, it should not be spread thin by trying to look at too many markets. If a company feels that it has a bright future in rural markets or would like to target the rural markets, then it is better to invest today so that the early mover advantage is gained to reap rich rewards in the future. But miracles should not be expected overnight, neither should hope be lostEvaluating the Results: The three areas that should be studied to understand that impact of a Rural campaign, according to Rajan are: Brand awareness, Brand Conversion, Increase in salesRajan concluded by saying that RM is a marriage, which to be successful needs sustained efforts and long term investment in terms of the company’s resources to keep it going. If it is treated as a flirtation or a one-night stand, the results reaped will be temporary and unsustainable.Any new Approches?
