Sales channels to reach your customers
Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.
If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.
If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.
Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.
Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?
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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.
Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.
The key terms of the supply relationship should be covered in a written contract. Key issues might include:
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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship
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Why the Fashion Industry Needs an Intervention on Substance Abuse
Home » Business Model » Why the Fashion Industry Needs an Intervention on Substance Abuse
October 25, 2018 Frank Bullock Business Model
Everything glamorous, perfect and sparkling. This is how many imagine the fashion industry. Needless to say, while it can be glamorous, there are also some dark spots that came in wide audiences attention now and then. Drugs and the fashion industry have been intertwined for as long as we remember, but this doesnt mean that the fashion industry doesnt need a large-scale intervention and rehab admission. But why have been drugs so widely embraced by models since the dawn of the fashion industry? Weight loss, mainly. Its a well-known fact that models are under constant pressure to maintain their ideal fashion industry weight or even drop a few pounds.
Drugs and Glam
For many, using illicit substances is a recreational method. However, for models worldwide, this is their mean to maintain a certain weight, the weight that will allow them to enter shows and photoshoots. Staying thin, whatever the costs is certainly an unhealthy mindset, to which, unfortunately, models are pushed into. Many models in the industry have serious cocaine addiction issues because cocaine acts as a stimulant and makes the model more energetic, keeps their bodies running for longer. However, a common side-effect is appetite loss. At numerous luxury ayahuasca centers for treating addiction, models are admitted each day with cocaine addictions. The glam is a façade, in the fashion industrys case, a façade that has to fall.
The Issue Has to Stop
Promoting an unhealthily slim figure and drug abuse shouldnt happen in a normal society. While lately, big fashion brands have changed their approach, models still have severe addiction problems. The fashion industry has to put a stop to drug abuse. But how? There should be some laws that get models tested against drug use on a regular basis, like many other workplaces do. But will this be effective? Most probably, it will be difficult to implement a similar initiative. However, until then, models should consider therapy and rehab options.
Seeking Professional Help
Seeking professional in the fashion industry is not always easy. However, all models that are regular substance users should look forward to getting themselves admitted into drug rehab ibogaine treatment centers and solve their substance abuse issue. Although nobody can force the fashion industry to introduce regular screenings against substance abuse, models can try and do whats best for them. Finding specialized help should be easy enough, as there are multiple therapy centers available. Reputable centers have a holistic approach, treating first the mental mechanisms that lead to abuse and then treating the abuse itself. This is by far a more effective treatment option than regular ones.
Drug abuse is never a topic easy to discuss, but having a good health instead of a slim body should be a priority in the fashion industry. Maybe the body acceptance movement will make the fashion industry realize that endangering their workers health is not the most important thing. Also, all models that are facing substance abuse issues should seek professional help as soon as possible.
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