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Sales channels to reach your customers

Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.

If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.

If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.

Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.

Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?

spice blends Direct selling consultant

Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.

Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.

The key terms of the supply relationship should be covered in a written contract. Key issues might include:

spice blends Direct selling consultant

how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship

 

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Running a startup: should you consider renting a storage unit?

Home » Business Model » Running a startup: should you consider renting a storage unit?
July 26, 2018 Frank Bullock Business Model
Generally, people rent one or more storage units when they renovate their current space, move to a new home, need a secure place for their vehicles or expensive equipment, leave the residence shared with the partner, run out of space or store business archives. Indeed, storage units can prove to be very useful in numerous situations, but did you know that you can even use such a space to run your startup? We all know that all young businesses face the same challenges, which refer to the lack of space and the lack of money. Therefore, entrepreneurs need to find ingenious ways to get their small venture off the ground without breaking the bank. It is no secret that many large companies started in garages, which following a minor transformation project, can easily become a new office space. However, if you do not have the luxury of already owning a garage, you should definitely direct your attention towards another solution, in this case, a storage unit.

Benefits provided by renting a storage unit for your startup

All startups need to go through the most difficult phase, namely the beginning, in order to grow. The beginning means a vital stage for such ventures, which must focus on penny-pinching in order to enjoy increased profits. Managing a business from inside a storage unit might sound absurd, but the reality is that it comes with major benefits including enhanced productivity in comparison to working from home, expansion opportunities, a separation between work and home, convenience and obviously, lower costs. All you have to do in order to get your own office is to search “storage units near me” online and explore the various results displayed on the screen. In order to choose the right storage unit for your startup needs, make sure that you take into account several important factors like the size, the costs, the security and the services provided by the facility. You should meet and discuss with the manager of the facility regarding your intentions of using the rented space to run your startup; you might have to observe certain rules.

Using a storage unit for business purposes is very cheap

If you still associated renting a storage unit with a divorce or downsizing, then continue reading the article in order to understand the convenience and advantages of using such a space for professional purposes. The truth is that storage units have become more and more popular not only among individuals but also businesses due to the fact that nowadays, such facilities put a great accent on security and protection. Furthermore, they provide numerous services like unmatched flexibility, low overheads and extra facilities. Do you already see yourself sitting at your desk in front of the computer with a cup of coffee in your hand in a quiet and peaceful environment? What more could you ask from a storage unit that offers you a cheap and clean workspace? Since most storage units are located in the suburbs, you will not have to pay as much as on the high street.                                                                                                                                                  

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