Soya Chips facebook advertising Program | Soya Chips Dealers

Sales channels to reach your customers

Selling through retailers, wholesalers and other distributors
Selling through an intermediary may be a more cost-effective way of reaching your end-customers than selling to them directly.

If you are targeting business customers who prefer to deal with large suppliers, selling directly to them may not be a realistic option. Instead, you might aim to supply wholesalers who have existing relationships with those businesses.

If individual consumers buy low value quantities of your products, the best option might be to target retailers that sell similar products. Or you might choose to focus your efforts on a relatively small number of wholesalers who can in turn supply your products to many retailers.

Other distribution channels may also reach your end-customers. For example, technology suppliers often sell to resellers who can configure and install the technology to suit end-users’ particular needs.

Managing your distributors
You need distributors who will value your product. If they sell competing products, what will make them push yours?

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Think about how you set your prices. Distributors will be more enthusiastic if they can make a large profit – but setting too low a price will eat into your own margins.

Effective advertising and promotions can be vital. As well as marketing to the distributor, you can promote your products directly to end-customers. Distributors will be keener to stock and sell products that their customers are asking for.

The key terms of the supply relationship should be covered in a written contract. Key issues might include:

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how much stock the distributor will hold
what the distributor will do to promote your products
how quickly you can resupply and minimum order levels
whether the distributor has exclusive rights to your product (for example, in a particular territory)
what happens if either you or the distributor want to end the relationship

 

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Aspirational products – key growth engine for FMCG companies in future !!

Hair colours at Rs 399 a pack,styling spray at Rs 195 a canister,shampoos for coloured hair at Rs 120 a bottle,face wash at Rs 95 a tube, conditioning soufflés, shower crèmes…Priced several notches higher than the current product range, these launches hope to whet the urban consumer’s appetite for “aspirational” products.HLLLakme Hairnext shampoo is 15 per cent dearer than Clinic All Clear .. Priced at a hefty 60 per cent premium to the popular Sunsilk rangeLakme has unveiled a range of hair styling sprays and a conditioning soufflé, under its Hairnext rangeNew skin care brands – Perfect Radiance and Lakme Matteffect – are priced at a 50 to 100 per cent premium to the Fair & Lovely range.Henkel SPICRecently unveiled two new hair colour brands for home use, says that it sees the market for premium hair colour growing at 40-45 per cent, as consumers upgrade from dyes to fashion colours”We expect non-functional and purely aspirational products to be the key growth engine for FMCG companies in future,” Mr R. Subramanian, Managing Director of grocery chain Subhikshahe, pointing out that consumers are willing to pay a premium for beauty, health and food products, but not for detergent powders or cleaning bars.What can be the other ASPIRITATION BRANDS in future in India ??

 

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